Business Development Project Management

DEAN PORTER

DIRECTOR OF MARKETING

310-***-**** *************@*****.*** Phoenix, AZ, USA www.LinkedIn.com/in/dean-porter-4568231a4/ CAREER SUMMARY

Results-driven senior B2B marketing leader with 15+ years of experience spanning consumer go-to-market, OEM, electric utilities, renewable energy, and infrastructure sectors. Proven expertise in lead generation (SQL/MQL), SaaS marketing automation (HubSpot, Salesforce), and cross-channel campaign management. Adept at leveraging analytics (Google Analytics, SEO, A/B testing) to optimize strategy, drive measurable growth, and maximize ROI. Recognized for building high-performing teams, fostering cross-functional collaboration, and delivering innovative solutions that exceed business objectives.

CORE COMPETENCIES

Lead Generation MQL/SQL Microsoft Office CMS/CMR Proficiency (WordPress) Spreadsheets Marketing Automation (HubSpot, Salesforce, Asana, Hootsuite, Campaign Manager) Content Creation & Brand Development KPI Definition & Measurement Market Research & Competitive Analysis Data-driven Marketing Analytics Cross-functional Team Leadership Project & Budget Management WORK EXPERIENCE

Director of Marketing SkySkopes LLC, Phoenix, AZ 2021- 2024

Designed and executed data-driven marketing strategies, aligning with company goals, driving 30% revenue growth for partners and internal brands.

Defined KPIs and established measurement frameworks to track campaign effectiveness and optimize ROI.

Increased Lead Generation MQL/SQL qualifications by 40%.

Managed a $250,000 marketing budget, ensuring strategic resource allocation across digital, social, and event channels.

Led a team of four, providing mentorship and performance management to foster a high-performing department.

Collaborated with C-suite and sales to identify market opportunities, propose innovative strategies, and nurture key client relationships.

Collaborated with business development, sales, and marketing teams to craft tailored proposals and compelling case studies that showcased solutions and demonstrated measurable client success

Revamped and directed all creative processes for website development, brand design, and overall brand strategy, ensuring cohesive visual identity and impactful user experience. Marketing Manager Nature’s Medicines/AMMA LLC, Phoenix, AZ 2019 - 2021

Developed and executed omnichannel marketing strategies for dispensaries in MI, MA, and PA, increasing customer transactions and loyalty by over 50%.

Managed media buys, social campaigns, and promotions, ensuring compliance with regulatory guidelines.

Led the redesign and relaunch of Phoenix Cannabis Company’s website and all sales collateral.

Orchestrated the launch of Reefer Gladness edibles, integrating with industry platforms (Dutchie, Weedmaps, Leafly, Leaflink) and producing all supporting brand assets.

Authored educational guides on Terpenes and Cannabinoids, adopted nationwide. Regional Marketing Manager Free Radical L.A. Los Angeles, CA 2013 - 2019

Conducted market research to identify and acquire clients for lifestyle consumer brands.

Developed and delivered presentations of digital products, expanding audience reach for clients including Live Nation, City National Bank, and others.

Directed marketing campaigns resulting in over 50% customer conversions and sales growth. Director of Marketing and Strategic Communications

Younes and Soraya Nazarian Center for the Performing Arts Northridge, CA 2012 - 2013

Developed and implemented integrated marketing plans across print, digital, and broadcast channels, driving ticket sales and brand visibility.

Secured $100,000 sponsorship from Center BMW and negotiated partnerships with leading media networks (KCETLink, KCRW, KUSC).

Managed branding campaigns resulting in 20% increase in audience engagement and ticket sales. Director of Marketing Grand Performances Los Angeles, CA 2001 - 2012

Oversaw all aspects of marketing operations, including strategy, budgeting, and campaign execution.

Developed strategic partnerships with agencies and industry leaders, expanding brand reach and revenue.

Directed the creation of marketing collateral for print and digital platforms. EDUCATION

Academy of Art University San Francisco, CA

INDUSTRY ENGAGEMENT

Vertical Aviation International Expo (Annual)

Utility Expo (Annual)

American Clean Power Association Expo (Annual)

DTECH (Annual)

Western Regional Gas Conference (Phoenix, AZ)

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