Marketing and Resource Development Specialist
Resume:
Sam Du
**** * ***** ** *** ***, San Jose, CA ****2
**************@*****.***
Professional Summary:
I am an Independent Marketing and Resource Development Specialist with 3 years of cross-industry strategy experience. I help local business and startup tech companies to grow their business. I have experience in B2B Partnerships, B2C Brand Building and Campaigns, and Social Media Growth. The skills I had are designing events, improving customer retention, and data analysis. I’m strong in multicultural communication (English, Mandarin, Cantonese). Tool:
Marketing Tool
● HubSpot
● Salesforce
Advertising Tools
● Google Ads
● Microsoft Advertising
● Meta Ads Manager
● TikTok Ads
● LinkedIn Ad
Data Analysis & SEO
● Google Analytics
● SEMRush
● HubSpot Analytics
● Klaviyo
Collaboration & Project Management
● ClickUp
● Microsoft Teams
● Zoom
● Google Meet
Content Creation
1.Canva
2.Adobe Photoshop
3.Figma
4.CapCut
5.Grammarly
Professional Experience:
Independent Marketing Strategist 2022-Present San Francisco Bay Area
● B2B Events & Program Design: I created and joined networking events for local businesses. Invited business owners and managers to build partnerships. Added themes like winter workshops, wine tasting to increase engagement.
● B2C Campaigns & Customer Retention: I ran social media promotions and in-store events. Kept 85% of customers through monthly reports and meetings.
● Data Analysis: I used Google Analytics and HubSpot to track results. Improved campaign ROI by 25% in 3 projects.
Digital Marketing Specialist 2023-2025 San Francisco Bay Area
● Video Optimization: I fixed a low-performing backpack video by changing the first 3 seconds
(Directly display the effect). It increased views by 145% and link clicks by 123%.
● A/B Testing: I tested 3 video openings for an E-commerce Store. I used polls like “Choose grey or black?” to get 200+ comments.
● Ad Scheduling & Tracking: I posted the Ads at 7 PM for higher traffic. And also I used UTM codes to find best-performing ads.
Startup Community Founder 2022-Present San Francisco Bay Area
● Community Building: I designed monthly social events for 150+ entrepreneurs. Added activities like flower-viewing to boost attendance.
● Cultural Programming: I designed immersive experiences incorporating seasonal/cultural elements (e.g., spring flower viewing, winter solstice dumpling-making) for each event. Education:
Bachelor of Arts in Early Childhood Development San Francisco State University 2024
● Relevant coursework: Data Analysis, Management and Organizational Behavior
Contact this candidate