Vice President Trade Show

SAUL I. ESTREICHER

Bridgeport, CT • ***. ***.**** • *******@*****.*** • http://www.linkedin.com/in/saulestreicher

Product & Brand Market Share Growth; Continuous Quality Improvement; Cross-Functional Team Leader; Consumer Insights; Price/Value Driven: Attitude & Usage, Individual & Focus Groups, Primary & Secondary Data; Research, Summary & Recommendations; CPG Industry Study Author; Data Tabulations and Segmentation using outside vendors and SAS. Wholesale & Retail Audit Analysis; Merchandising, PR, & Trade Shows. New Product and Concept Development, Direct Mail

PROFESSIONAL EXPERIENCE

Marketing Research Consultant, Bridgeport, CT 1999 to Present

Market research, strategic planning, and communications firm specializing in consumer, technology, and industrial clients:

Valley United Way: Secured targeted DNB lists for 5 town territory, developed first corporate pitch deck, updated sponsor and partner logos for advertising, and initiated the vision statement search for this nonprofit.

H&R Block: Office Manager and Tax Preparer, Executed national marketing strategy on local pricing, customer service and promotions. Tax Seasons: 2005-2018.

Philips Domestic Appliances: Norelco shaving brand market analysis on NPD and Walmart retail audit and consumer data for trending and presenting business insights.

J. Brown/LMC: Tracked fulfillment and segmented consumer database for Kraft Foods co-marketing with Coca-Cola and K-Mart promotion. Developed a proposal for additional client business.

New England Consulting Group: Analyzed P&L advertising and promotion scenarios for Boston Beer's strategic review. Used professional trade focus group and Tracked Nielsen data for client insights. Recommended strategies for packaged goods clients.

Pitney Bowes: Supported HR SAP implementation launch by enlisting divisional operations to change from different systems.

Council of Churches of Greater Bridgeport, Study Circle Facilitator. Bridge Building Initiative.

Business Communications Co. and FIND/SVP: Researched and authored 4 consumer product industry surveys on salted and healthy snacks, prepared children’s foods and nonalcoholic beverage products.

Johnson & Johnson: Baby Powder and Haircare, Underwood Spreads; American Express, Travelers Cheques.

The Nowland Organization: Concept & Product development Chesebrough Ponds, Men’s Fragrances, Prince Matchabelli, Johnson & Johnson: Baby Powder and Haircare, Underwood Spreads; American Express, Travelers Cheques

Planned and performed eight years of consumer market research from both supplier and client-side and presented client findings and recommendations.

Tracked retail audit syndicated data --IRI, Nielsen, NPD and Walmart-- for competitive market share, promotion and pricing recommendations.

Forecasted industry trends with economic data for Strength, Weakness, Opportunity, Threat (SWOT) analyses.

Bridgeport Machines, Inc., Bridgeport, CT 1991 to 1999

Marketing Manager

Directed marketing strategies for $227 million manufacturer of manual and computer-controlled metalworking machine tools and software. Recruited and managed a staff of 5, a budget of $2 million. Initiated and led projects in market research, online promotion, public relations, advertising, brochures, direct mail, trade shows, video, and technical documentation. Chief ad agency and lead fulfillment house liaison. Ran lead management program and tracked 6000 leads per year for advertising ROI.

Instilled customer focus and was a key player in doubling sales to $227 million in three years.

Increased revenue opportunity by orchestrating successful machining center and software line launch at international trade show. Led cross-functional team on technical documentation to successfully introduce new & improved product line.

Managed creation, upkeep, and upgrade of website to high visual, user-friendly standards.

Saved $240,000 annually: cut print ad insertion rates and advertising budget and implemented electronic publishing.

The Victoria Blank Clinic, Fairfield, CT, Business Manager 1986-1989

Medical weight control and eating disorder clinic. Promoted protein sparing - modified fasting programs. Realized 25% revenue growth with innovative promotions in highly competitive market.

Continental Group, Inc. - Consumer Products Division, Stamford, CT, Marketing Manager 1982-1986

Repositioned Bondware line of disposable paper goods from commodity brand to value-added business. Initiated and led cross-functional team & Increased revenue 30% to $30 million, gaining 2 market share points (to 10%).

St. Regis Paper Co – Corporate Planning Department. Business Analyst 1978-1982

Designed and directed attitudinal surveys on customer service and corporate image. Strategic studies including competitive intelligence, industry research on new business ventures and distribution, manufacturing and acquisition plans. Forecast industry trends with economic data. Analyzed and recommended make-buy decisions and Strength, Weakness, Opportunity, Threat (SWOT)

EDUCATION

MBA, Marketing, University of Connecticut, 2000 MA, Psychology, New School for Social Research

Master CIW Designer (Certified Internet Webmaster), 2002 BA, Psychology, Case Western Reserve University

SOFTWARE: MS Word, Excel, PowerPoint, Outlook, Access, Project, FrontPage, Lotus Notes, HTML, Dreamweaver, Quark, Photoshop

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