Brand Strategist Senior

Susan Gaide

Brand Strategist Email: **************@**************.***

Cell: 516-***-**** • LinkedIn • Portfolio

An experienced Brand Strategist, Senior Brand Writer and master brand storyteller with expertise in creating multi-channel performance branding strategies across email, paid and organic social, content marketing, email, and beyond. Equal parts strategic leadership and hands-on content creation and management. Recognized for superior cross-functional collaboration with marketing, demand generation, product marketing, and creative teams, data analysts, and senior leadership to generate culturally relevant ideas for delivering global brand recommendations. Exceptional qualifications include a Master of Business Administration in Marketing.

Areas of Expertise

• Content Strategy, Writing and Editing

• Brand Voice, Tone & Storytelling

• Brand Messaging Framework

• SEO Content Writing & Best Practices

• Performance Metrics Analysis/Interpretation

• Organization and Time Management

• Competitor Research

• Cross-Functional Collaboration

Professional Experience

REALPAGE, INC. 09/2021 - present

Senior Content Strategist and Senior Writer

Author of RealPage’s 2024 renter fraud study white paper, Uncovering the Impact of Rental Application Fraud in Multifamily (#1 lead magnet), and lead content strategist and writer of demand generation copy for OneSite®, Knock® AI Voice, Knock® Call Intelligence, Knock® CRM, LeaseLabs + G5 (now known as Demandx), and LOFT™ (B2B2C mobile app).

2024 Accomplishments

• Drove 121% pipeline growth by authoring three of the top-five content performers: o White paper: Uncovering the Impact of Rental Application Fraud in Multifamily o Webcast: HOTMA Rule Changes

o Market Updates Webcast

FREELANCE EMPLOYMENT 10/2007 – 09/2021

Senior Brand Strategist and Senior Writer

Developed brand and content strategies that delivered significant business outcomes, including 20% increase in conversions and $2M+ in YOY revenue growth. Strategized and led the development of high performing content, including videos, webinars, blogs, websites, landing pages, advertising, eBooks, white papers, email campaigns, social media, paid media, thought leadership, and sales enablement. Accomplishments

• Brand strategy for EZnet Scheduler (B2B SaaS) led to the acquisition of Home Depot, United Healthcare, and Goodyear as enterprise-level subscribers, totaling $2M+ in annual revenue.

• SEO strategy achieved #1 Google ranking for ChromeOrange Media with the keyword phrase “sonic brand storytelling.”

B2B Companies & Agencies

EZnet Scheduler (B2B SaaS)

ChromeOrange Media (B2B & B2C Audio Brand Strategy & Branded Sonic Content) D&B Marketing (D2C Real Estate)

Technical Proficiencies

Windows 10/11 & MS Office 365

G-Suite + Google Workspace & Google Analytics

SEMrush

Photoshop

Adobe CS

Project Management: Asana, Trello, Workfront, Jira Collaboration: Figma, Miro, InVision

CRMs: Active Campaign, Constant Contact, Weber, Mailchimp Content Management: Wordpress, Joomla, Magneto

Team Communication: Meet, Teams, Slack, Zoom

Social Media

LinkedIn: The PowerWriter

Twitter: The PowerWriter

Recent Content (Visit portfolio link below to view additional content) Websites, Landing Pages & Blogs

Landing page: 2023 National Multifamily Renter Study: Trends & Truths EZnet Scheduler

RealPage Blog (bylined)

The Sonic Branding Blog

LeaseLabs Blog (bylined)

EZnet Scheduler Blog (bylined)

PEimpact Blog

White Paper + Landing Page

Uncovering the Impact of Rental Application Fraud in Multifamily Press Release + Infographic

RealPage Details Complexity of Fighting Fake Identities & Documents in Multifamily’s Largest National Fraud Survey to Date

Uncovering the Impact of Rental Application Fraud in Multifamily (Infographic) eBooks

3 Ways to Drive Major Efficiency Gains

Aligning Teams & Technology to Reach Operational Excellence The Secret Power of Sound

Videos

Meet the Latest OneSite® Innovations

RealPage Affordable Online Leasing Changes the Game What is Sonic Branding?

Education

Master of Business Administration in Marketing, Adelphi University Bachelor of Science in Merchandising, Hofstra University Portfolio

https://www.thepowerwriter.com/portfolio

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