Project Manager Marketing Operations

MICHELLE T. FRADETTE, MBA.

Communications Leader, Marketing Operations & Project manager, Qualifications Summary

Senior Level Communications, program leader, campaign strategist, project management specialist with a focus on strategic marketing communications and marketing operations best practices with a long-standing record of successful accomplishments in product, services, and program marketing for medical device and medical diagnostics, healthcare, consumer electronics, Life Sciences, engineering, CRM software, and defense services companies/industries; media proficiency on industry-standard platforms and design software, database management, content management and learning management systems,MS Office suite, and more; M.B.A, Babson College, with global focus and university accredited advanced French language and visual design skills..

Proven skill areas:

Expertise in writing, creating, and leading communications and PR and Ad strategy messaging, managing multiple competing initiatives and complex tasks while consistently meeting goals on time and on budget in a changing environment.

Directing creative graphic and visual design including brochures, educational trainings, executive announcements, annual reports, press releases, pitch strategies, videos, social media, and other materials in various digital/print formats.

Defining, negotiating, and managing project budgets while guiding cost-saving measures; managing monthly accruals and reconciliation, ensuring expenses stay within project budget/scope, negotiating RFPs, SEOs, and/or changes in scope as needed.

Managing external/internal agencies vendors (PR/Ad/Tradeshows) production deliverables quality and effectiveness.

Applying market segmentation expertise to target messaging and educate/inform through training, associated provision of supporting materials to field force, customer support, leadership, and/or direct customers in multiple venues (online or live events).

Event planning, execution, and management (internal and external, online, and live events). In three instances, negotiated and supervised large capital expenditures ($100-250,000 spend) involving new tradeshow property buildouts, including modular booth configuration options, tabletop displays, product kits for use by sales and distribution and ongoing management and tracking of assets (including medical instrumentation demonstration pool used to demo prospective customers on site or at tradeshows).

Orchestrating “thought leadership roadshows” town halls, all hands, leadership forums, and customer and distributor-partner educational and training events. Creating corresponding messaging, presentations, and giveaways tied to a topic and/or theme to achieve engagement from targeted audience/stakeholders through an informative and memorable experience.

Business Operations improvement, partnering with IT, compliance, legal, finance, HR, regulatory, and other key stakeholders as part of cross functional project teams, influencing and achieving key global enterprise change management operational and process improvement initiatives (ex.1-year HR off-boarding project, projected savings > $3 m over 3 years).

Professional Experience

Marketing Operations and Communications Projects Contractor/Consultant, Salem, MA (remote 5 years)

Siemens, Abbvie, Data Innovations, Novanta, and self-employed part-time (healthcare industry, medical therapeutic & lab diagnostics focus & other business clients/contracts)

Marketing/Communications Contract Project Work Highlights:

April 2023 – December 2024 part-time contract work with VEGA (Visual Engineering Group Associates) and starting Air B&B in historic home, also continuing authoring/illustrating children’s book – ready to work immediately in 2025 (full-time).

Data Innovations, Lab software leader, January 2023 – April 2023 (3 mo. contract)

advised on communications strategy for HR and executive leadership team, delivered detailed internal communication plan to be evergreen/repeatable in 2024 and beyond. Set up comms process management for HR Ops, DEI, L&D, change management collaboration (continuous improvement process, visibility to work assignments, deliverables etc. per “RACI” best practice and project management lean philosophy). Stood up Smartsheets project management planner/calendar tool for HR campaigns and projects collaboration. Completed internal “launch” of unlimited vacation, new employee benefit for 2024. Partnered in supporting monthly All Hands events (per process in place), wrote ad hoc executive announcements and other comms “quick turn” deliverables (e.g., PPT slide design graphics and career path infographic), and more.

Supported documenting new processes, forms, and business development calendar to collaborate on fast-track business meetings and conferences, authoring content & supporting communications to key stakeholders, including instructions for on-site and/or virtual meetings/events (ex. eight total town halls over 6 weeks across the US)

Siemens-Healthineers, global lab diagnostics division, December 2021 – August 2022 (8 mo. contract) global communications project management for cardiac clinical area, hemostasis and hematology diagnostic products and services portfolios. Developed website product pages, brochures, technical specifications documentation, and sales/marketing PPT presentations including management of cross-stakeholder quality document and content review, project management for educational scientific animation producing two videos approx. $100k project cost with outside design agency and more.

AbbVie, EMEA medical operations group communications strategy, June 2021 – October 2021 (5 mo. contract) helped create and advise on communications strategy related to company merger, supporting medical team partnering in execution, of content for quarterly forum events, helping write ad hoc executive announcements, newsletter development, contributing to team intranet editorial calendar, other content development and content creation (tied to parent group SharePoint site) and more.

Created written and graphic/visual content, including powerpoint presentations for new executive leader(s) and supported executive announcements, newsletters, company value awards, during period of “start up” for new re-organizational structure..

Mind Trip Productions, children’s book launch PR June 2020 – June 2021 (1 year contract during COVID) introduction of first in a series book that incorporates psychological insights and mindfulness practices to support mental/emotional health and wellness. Partnered to create and support launch strategy and produce PR launch materials for dissemination to targeted channels. Tracked and managed budget (metrics/ROI), social media channels and solicited book reviewer feedback/PR, and more.

Blue Pig Media, PR/media agency, and VEGA Visual Engineering Design Associates agencies - October 2022 – present (part-time supplemental work ongoing 2 plus years)

Set up PR strategy, including advising attendance at events, leadership conferences, leadership talking points, pitch list for targeted news outlets, wrote press releases for clients in support of service offerings. Media monitoring support for various client projects.

Take on small-medium quick track client projects (PPT presentations, FAQs, newsletter articles, talking points etc.)

Raytheon Inc. – Billerica, MA – Communications Lead, Global Business Services group (Raytheon’s GBS Comms/Change Management/Learning services team) August 2015 – June 2020 (5 years)

Responsibilities: Served as communications/change management lead, partnering with executives and their direct reports from Finance, Supply Chain, HR, and IT in delivering key internal and external communications as part of Global Business Services (GBS), Raytheon's internal, shared services engine. Employed critical thinking skills to analyze problems effectively, interpret/synthesize multiple viewpoints, and use proven knowledge of operational and organizational communications, change management strategy and business acumen to develop innovative solutions to business problems and communications challenges. Developed strategic plans to achieve business imperatives, using audience segmentation and voice of customer best practice techniques in step with targeted messaging, storytelling, info. design, digital/social media engagement, and associated metrics measurement to achieve objectives.

Highlights:

Identified GBS service area communications opportunities, influenced desired change by helping determine appropriate course of action for GBS service areas communication needs. Consulted directly with GBS service area leadership, and team, to develop and execute their comms and change management plans to support senior leaders’ efforts.

Served as communications lead/expert for year-long “enterprise off-boarding” change management project, achieving process improvements that resulted in millions of dollars in savings and compliance and legal/regulatory oversight improvements (calculated by internal experts); cross functional team awarded President’s Excellence Award for project 2018.

Supported Raytheon’s Chief Medical Officer (CMO) in delivering global medical and wellness communications to entire employee population (over 65,000 employees), creating, and disseminating timely health announcements and information as needed, including producing articles, updating/editing presentations, and other micro targeted important select audience communications.

Partnered with Raytheon’s web team in the successful update and redesign of Raytheon’s Global Health Resources website to improve navigation and access to important medical and wellness services and helping increase awareness and understanding of the portfolio of health benefits available to each employee and their covered family members.

Wrote and managed Global Business Services (GBS) weekly employee newsletter and developed and launched monthly manager newsletter as part of GBS business employee engagement efforts (circulation over 5,000 and 1,000 respectively).

Selected as one of the “top 200 most connected employees” by peers from across the Global Business Services (GBS) unit through an anonymous survey process (over 3,000 survey participants). Managed the internal microsite and corresponding communications and meetings of the “GBSnet” group with the vice president communications. (The network included the majority of the GBS business unit executives at Raytheon, including GBS’ president).

Pall Life Sciences Inc. – Westborough, MA – Global Marketing Communications Manager, July 2013 – March 2015 (1 year 9 months)

EMD Millipore Corp. – Billerica, MA – Marketing Communications Mgr., North America, March 2011 – December 2012 (1 year 10 months)

Responsibilities: In both roles combined (approx. 4 years), partnered with product managers and regional sales and marketing leaders to deliver product launches, and other key marketing campaigns aimed at reaching laboratory science customers within microbiology, analytical, molecular, and cellular labs at academic research, pharmaceutical, biotech, or other scientific facilities or organizations, and key distributor channels. Managed two tradeshow booth build projects and managed all other event properties, ran the company store customer fulfillment center, literature fulfillment program, sales product kit creation, and more.

Highlights:

Served as sole communications lead supporting product manager and sales teams to drive cross selling business objectives for large product portfolio (over 14,000 EMD Millipore products in multiple product segments) successfully completing global and localized communications projects to help achieve monetary targets via increased market penetration.

Managed vendor relationships (Advertising/PR/Tradeshow) and associated marketing budget, negotiating with vendors as needed, processing all payments and/or vendor contracts to meet annual marketing budget (over $750,000).

Set up tracking of advertising and PR metrics to determine best spend of resource time and dollars (return on investment). Continuous managing and monitoring and adjustments for highest impact.

Generated creative briefs/copy to direct design of targeted collateral, tradeshow graphics, advertisements, presentations and distributor and sales materials and wrote and/or partnered with PR agency in writing press releases for key campaigns.

Alere Inc. (Now Abbott), Waltham, MA – Marketing Communications Manager, Global Lab Products, January 2008 – March 2011 (3 years)

Responsibilities: Directed marketing communications efforts to support product management plans and project execution for entire medical diagnostic product portfolio. Drove promotional/sales efforts aimed at achieving objectives for increased awareness and higher numeric revenue returns in the clinical products business area. Generated creative briefs/copy while managing design of product collateral, tradeshow graphics, advertising, presentations, instructional videos, and miscellaneous ad-hoc distributor/custom materials and programs.

Highlights:

Initiated replacement of outside creative agencies to effectively control costs; this reduced budgets on all collaterals for hundreds of products, including twenty-five focus products. Savings were 25%-50% per project, and often more. For example, the full clinical products diagnostic catalog transitioned from a cost of over $30,000 to $7,000.

Identified and drove savings of $50,000 over one year while supervising literature fulfillment system, which after implementation, resulted in the company’s exit from an unfavorable vendor contract.

Achieved strategic article placement in the hospital and physician’s office segments for lead company products reaching 25,000–30,000 North American (NA) lab customers at a time over a 3-year period.

Achieved product placement opportunity for iFOB rapid test on the Doctors television program in the US. The net effect was a 200%+ increase in diagnostic product exposure at no cost to Alere.

Additional employment history (1988-2008): Terms at Design Continuum (Leading Product Development Consultancy): Design Project Engineer facilitating consumer sessions, questionnaires, and research projects; analyzed findings for integration into product design (resulting in form/functional adjustments to products) for Levis, Motorola, Pepsi, Acer Computer, BMW, and other Fortune 500-1000 corporations; Altec Lansing, Inc.: supported launches of consumer audio products to the retail space; Babson Development Office (US top Executive diplomacy) Straumann US (dental medical device sales materials generation and research support involving FDA compliance); communications instruction posting in Japan, and Trinity Biotech, Inc., Communications Manager, Hemostasis & Infectious Disease diagnostic products.

Education & Additional Skills:

F.W. Olin Graduate School of Business at Babson College, Wellesley, MA

Master of Business Administration, 1999 - Concentration in International Marketing, including two focused, 3-week international study programs related to understanding the European market, France focus, and Asia Pacific market, China focus.

University of Massachusetts, Amherst, MA

Bachelor of Business Administration, Cum Laude, 1988 - Concentration in International Marketing; study in France and Quebec, Canada

Three Accredited Minors: Economics, French and Visual Arts, 1988

Languages/Cultural Experience: Advanced French language proficiency, speaking, reading and writing.

Employed/resided 1-year in Japan. Travel to Singapore, Taiwan, Hong Kong, Holland, Ireland, England, Germany, Spain & Italy and more.

Tools highlight: Seasoned practitioner in industry leading survey tools, quick polls, and focus group methods. Familiar with various Content Management Systems (CMS), Customer Relationship Management systems (CRM) Salesforce, project management and data analytics tools (e.g. Microsoft Project, Smartsheet, Marketo), language translation tools (DEEPL), video hosting (vimeo, YouTube, brightcove), social networking common tools (Twitter, Facebook, LinkedIn), Google Analytics, Allocadia, Microsoft Teams and more.

Volunteer/Community Service highlight: Ongoing (over 10 years) volunteering in Salem, Mass. raising money for Boys and Girls Club of Salem and Plummer Home for Youth Salem (foster teens) and providing scholarships for New England High School students pursuing French language. Support of Salem Arts Association, singing in local church choir and with “Music with Heart” (non-profit).

Additional Training:

Raytheon Inc., Waltham, Mass., Raytheon Six Sigma Certification 2016

The Art Institute, Brighton, Mass., Graphic Design Certificate 2013

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