Creative Director Design

SKILLS

EXPERIENCE

Multichannel Campaign Design

(Digital, Print, Experiential).

Storytelling & Guest Journey Mapping.

Moodboarding & Visual Narratives.

Environmental, Set, and Spatial Design.

Oversaw cross-functional teams of designers, stylists, fabricators, and vendors to deliver high-impact brand activations and product storytelling experiences. Directed the launch of brand experiences for Fender (Austin, Tokyo), integrating immersive design and product storytelling.

Oversaw creative and production for Coca-Cola’s Orange/Vanilla launch, an activation producing a record-breaking campaign with over 3B impressions. Curated and led experiential campaign for Old Spice Barbershop, an integrated multi- channel brand launch.

Developed storytelling frameworks that informed guest journey, emotional impact, and brand cohesion.

CREATIVE DIRECTOR & EXPERIENCE DESIGNER Xanadu Feb 2021-Present CREATIVE DIRECTOR, SET&COSTUME DESIGNER Freelance Creative 2008-2021 Design Director and Visual Stylist with a deep passion for transforming bold ideas into immersive brand moments. My superpower lies in the how—shaping a spark of inspiration into fully realized campaigns, environments, and experiences that connect. I work across styling, spatial design, concept development, and storytelling—blending pitch-perfect visuals with sharp strategic insight. From set builds to moodboards, editorial shoots to sensory pop-ups, I lead creative from first deck to final install. I bring curiosity, collaboration, and soul to every project I touch.

SARAH COCHRAN

DESIGN DIRECTOR BRAND EXPERIENCE CREATIVE VISUAL STORYTELLER Familiarity with Motion, 3D, and AI-

Driven Creative Technologies.

Cross-Functional Collaboration

(Production, Vendors, Artists).

Team Leadership, Mentorship & Creative

Direction.

Developed and led omni-channel creative strategies for retail, fashion, hospitality, and entertainment brands.

Styled and directed campaigns generating $380M+ in annual revenue, ensuring alignment across editorial, e-commerce, social, and live experiences. Created brand style guides, visual frameworks, and identity extensions to unify storytelling across multiple touchpoints.

Managed large-scale editorial and brand shoots (domestic and international), supervising cross-disciplinary teams of stylists, art directors, photographers, and talent. Directed custom scenic fabrication, prop styling, event layouts, and spatial design to bring campaign environments to life.

EDUCATION COMMUNICATION & MEDIA STUDIES, METROPOLITAN STATE UNIVERSITY CONTACT *****@************.*** VIEW CAPABILITIES DECK HERE

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