Product Marketing Go-To-Market

MARC SACHDEV

CHAPEL HILL, NC ***** • 585-***-**** • ********@*******.***

PROFESSIONAL SUMMARY

PRODUCT MARKETING EXECUTIVE leveraging extensive experience in content creation, data analytics, sales enablement, and feature development to guide go-to-market strategies from conceptualization to execution in technology and software industries. Dynamic change agent adept at establishing and scaling marketing departments for start-up and mid-sized firms through creation of standard practices, alignment of messaging with business needs, and implementation of cutting-edge tools. Dedicated servant leader utilizing communication skills to manage cross-functional and geographically dispersed teams, allocating resources and providing hands-on support to safeguard goal achievement. AREAS OF EXPERTISE

ü Product Marketing

ü Executive Leadership

ü Strategic Planning

ü Operations Management

ü Process Improvement

ü SaaS Solutions

ü Data Analysis

ü Sales Enablement

ü Team Building

ü Channel Management

ü Go To Market Strategy

ü Content Development

ü Servant Leadership

ü User Experience

ü Resource Management

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

Impact.com – Remote 2022

Product Marketing Principal

• Directed go-to-market (GTM) efforts for a $100M SaaS solution, developing content, creating user and buyer personas, conducting ongoing market and competitive analysis, formulating positioning and messaging, and conveying Voice of the Customer (VoC) to drive feature enhancement.

• Championed the opening of the B2B market segment by identifying three new features, gathering requirements, devising the user experience, compiling collateral, and ultimately enabling sales and customer success functions for the new product.

• Orchestrated proliferation of customer case studies, crafting written and recorded client testimonials about product features and usefulness that generated interest and raised brand awareness.

• Sustained servant leadership for a team of eight employees, providing mentoring and coaching to stimulate professional growth while safeguarding a collaborative and cohesive work environment.

• Conveyed guidance to team members responsible for content creation, facilitating the development of collateral, white papers, and other internal and external materials that met business needs. Zift Solutions – Cary, NC 2019 – 2021

Director of Partner Success & Channel Engagement

• Led a global services team providing user education and adoption of a SaaS solution, managing a geographically dispersed group of five domestic and 15 international employees while providing coaching, training, and mentoring to ensure understanding of message and product.

• Spearheaded process improvements, automating 100% of previously manual operations through implementation of tools such as Calendly that streamlined workflows and generated time savings.

• Demonstrated adaptability and versatility by utilizing different tactics to drive user adoption in varying markets, ultimately delivering a 55% gross margin.

• Upheld exceptional customer service via innovations in support that bolstered quality, increased efficiency, and obtained need fulfillment, maintaining a 90% retention rate.

• Upheld communication and collaboration with cross-functional stakeholders including product, sales, and customer success teams as well as clientele.

MARC SACHDEV ********@*******.***

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS CONTINUED Terra Dotta Software – Chapel Hill, NC 2018

Marketing Consultant

• Operated on a six-month consulting contract to assist with revenue marketing activities for a SaaS organization, including formulating an overall strategy, devising personas and value propositions, creating messaging for marketing campaigns, and supporting proper execution.

• Instituted a lead to revenue approach that delivered 40% growth in annual recurring revenue (ARR).

• Developed usage-based pricing that increased overall gross margin by 60%. Cisco Systems – Morrisville, NC 2017 – 2018

Revenue Marketing Manager

• Managed a marketing automation team consisting of inside sales professionals and data analysts, introducing a new qualification process that reduced marketing-qualified leads (MQLs) by 20% while increasing sales-qualified lead (SQL) conversions by 130% for a much higher success rate.

• Built a global Lead Scoring program and optimized sales and partner materials to increase efficacy. Ardent Learning – Rochester, NY 2014 – 2016

Director of Strategy & Marketing

• Led marketing and inside sales teams by conducting hiring, establishing standard operating procedures

(SOPs), segmenting prospect database using purchased lists, creating go-to-market approaches differentiated by industry and product, and formulating strategic planning.

• Revamped the brand by launching a new SEO-optimized website and driving content doubling engagements, ultimately boosting revenue by 15% year-over-year (YOY). Aquavation – Rochester, NY 2010 – Present

Co-Founder & Head of Marketing and Sales

• Directed product ideation and development for an innovative water bottle that leveraged a SaaS solution and proprietary print technology to become a personalized digital product; maintained 30% year-over-year

(YOY) with consistent profitability.

• Performed market research and analysis to identify product fit, created go-to-market plans, and devised all content for sales enablement.

Sutherland Global Services – Rochester, NY 2007 – 2010 Director of Marketing & Demand Generation

• Sparked demand generation by implementing a process that doubled sales-qualified leads (SQLs) and building a prospect database with 20K target accounts and 45K emails across seven industries.

• Introduced account-based marketing to increase retention and grow existing accounts. Additional Experience (2000 – 2007): Utilized Pragmatic Marketing® concepts and processes to manage product lifecycle from ideation, requirements gathering, solution definition through launch at software companies – some were acquired - including Endeavor, Elsevier Science, Xelus Software and Softrax.

• Voice of Customer: Utilized market research and firsthand interviews to identify and document needs and wants for products and features.

• Design: Worked with Engineering to create design specs, user experience, and prioritized features.

• Product Roadmap: Managed release schedules based on market and financial conditions to maximize customer satisfaction and profitable revenue growth.

• Sales Enablement: Developed supporting content including presentations, whitepapers, and technical guides to accelerate the sales cycle.

• Product Positioning: Balanced external voice of the customer and competitive situation to develop ‘point of view’ and unique positioning.

• Launch: Led internal and external parties to bring solutions to market with clear messaging and required support. EDUCATION Master of Business Administration (MBA): University of Rochester Bachelor of Arts (BA), Economics: SUNY Oswego

AFFILIATIONS Girls on the Run – Board of Directors University of Rochester – Consultant

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