Social Media Team Leader

Voice Coaches, Albany, New York

Chief Marketing Officer

December 2023- Current

Delivers a perfect balance of strategic, analytical, and leadership skills to any position. Skilled and effective team leader, fostering a collaborative and consultative development environment. Collaborates closely with various departments to bring the best products or

services to market. Highly adaptable to changing

environments and skilled at leading teams through

transitions. Expertise in creating and executing

targeted marketing strategies that align with

departmental and organizational goals. Proficient in developing and managing an organization’s brand

identity messaging to build recognition.

Reduced the cost to convert for introductory classes from $120 to $20, resulting savings of 42,000 in 6 months

Launched a multi-media platform campaign, including digital and direct mail marketing for brand awareness and sales.

Managed the graphics team of four, reviewing and developing an increased workflow and delivering enhanced results in client-facing materials.

Launched leads marketing program and lowered cost to convert by 10% in the first year. Oversaw and managed the marketing and sales team of five people. Conceptualized and planned the strategic rollout of marketing initiatives across the organization. Conducted marketing analytics and calculated detailed reports of findings through soft sales pitches and overall program sales to ensure the company was hitting the target market and using their efforts most effectively to generate new sales.

Brand management, working closely with the CEO and head of the curriculum to develop corporate voice- over training explaining the company's offerings. Social media management and growth development planning, creating a social media content plan monthly based on engagement and goals.

Automation creation and monitoring- for incoming leads and current and past clients by utilizing Active Campaign.

Managed brand reputation by increasing Google and Meta reviews through published blog posts and social media posts.

Team leader and collaborator between sales and

marketing to achieve marketing and business

objectives.

Strong understanding of digital marketing platforms, tools, and emerging technologies to drive innovation and stay ahead of industry trends.

Adept at performing analysis of market strengths,

weaknesses, opportunities, and threats (SWOT) and

communicating the results to all levels within the organization.

Strong ability to prioritize tasks, manage deadlines, and juggle multiple projects simultaneously.

Excellent communication and interpersonal skills.

Civic Minded and community oriented.

Data-driven decision maker.

PROFESSIONAL EXPERIENCE

********@*****.*** 845-***-**** LinkedIn

Devin Malfa-Caron

Skills

Southern New Hampshire University

Master of Marketing in New Media and Communications SUNY Empire State College

Bachelor of Arts, Public Relations

Led the marketing department, managing and coordinating projects from conception to completion. Increased social media engagement through scheduled posting and monthly schedule planning by 3.5% in one quarter.

Trained new stylists in social media marketing, word of mouth, and event promotion marketing. Connected with the community and increased brand recognition by organizing events in and outside the salon.

Developed and implemented the social media marketing strategy and content marketing. Evaluated and developed the overall marketing strategy and marketing plan. Planned, directed, and coordinated marketing efforts and communicated the marketing plan company-wide. Proficient in budgeting and financial planning, including managing expenditures, R&D allocations, ROI analysis, and profit-loss projections. Planned and coordinated company conferences, trade shows, and large-scale events. Collaborated with the sales team to develop pricing strategies to maximize profitability and minimize attrition.

Researched demand for products and services by staying updated with styles, trends, and techniques within the industry to provide up-to-date services.

Identified potential customers by analyzing the ideal target market for clients and developing tailored content to engage them.

Developed promotions with advertising managers for new product events and sales. Brand development- designed a new logo and website for the business, creating consistent messaging. Competitor research: competitive analysis in marketing and strategic management that assesses the strengths and weaknesses of current and potential competitors. Trained a sales team of eight on CRM use and management, resulting in a more effective workflow and more data-driven results. Developed and executed email marketing campaigns to inform current clients of new offerings and drive new business through targeted lead-generation emails. Increased emailing marketing open rates to 62%, resulting in an increase of 30% in sales. Built and optimized the inside sales team to enhance productivity and efficiency by leveraging CRM tools, cold-calling strategies, and lead management. This resulted in increased retention and reduced turnover for two consecutive years. Successfully marketed and sold PPE supplies during pandemic to help keep company moving forward. Manage the promotion and positioning of a brand or the products and services that a company sells. Designed and implemented a comprehensive social media strategy, overseeing program development and ongoing management. Managed the sales and promotional products team of nine sales and support members. Oversaw the marketing database, creating a filing and organizational system to store all marketing assets and materials. Crafted targeted email marketing spotlighting the company's core services on all platforms. Worked with a media company to keep SEO and PPC campaigns in high standing. Developed estimates and budgets for marketing campaigns. Created B2B marketing strategies in collaboration with the sales team to engage with C-Suite clients. Designed all digital media assets, including website, social media, and marketing materials. Velocity Print, Scotia, New York

Marketing Director

Rumors Salon & Spa, Latham, New York

Marketing Director

June 2019- March 2020

August 2020- December 2023

Education

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