Project Management Digital Marketing, SEO Management, Analytics

Michael Von Bach

Cell Phone #: 303-***-****

Email: **********@*****.***

https://www.linkedin.com/in/vonbach

Hello,

I would like to introduce myself, my background, and my work.

My name is Michael Von Bach. I am a proven Sr. Level Expert in SEO

I am confident my SEO analytical skills and expertise can fulfill your needs in the areas of progressive search engine optimization.

Working over the years in-house for several fortune 500 companies, I have formed a process and understanding rich in knowledge and results contributing to the bottom line of several organizations. This includes working with Enterprise level web sites, local sites, & content management systems in a variety of cross functional teams.

I am inquiring about the Sr. SEO Mgr position with your organization.

I believe I could prove to be a great asset to your company's needs as well as offer value, insight, and progress to your team.

A short introduction of my professional experience:

15+ years: Seo Leader (Corporation and agency work)

SEO (Marketing and/or Web Op teams)

AI SEO / GEO Consultant and Strategist

Leader in AI driven SEO strategies for Corporate and medium businesses

(Consulting, Presentations and Digital property strategies)

Certified: Google Analytics, BrightEdge, SEMRush

Please feel free to call me if you have any further questions. I look forward to speaking with you about what my background and insight can offer. Thank you for your consideration.

I can be reached at 303-***-****

Best,

Michael Von Bach

Michael Von Bach

Florissant, CO. 80816 • 303-***-****

www.linkedin.com/in/vonbach

**********@*****.***

Sr. SEO mgr and lead strategist

Comprehensive Technical and Content SEO insight

(SEO leadership w 15+ years experience winning for clients)

Increase traffic and organic rankings through methodical, strategic, and comprehensive SEO digital marketing skills. Leverage exemplary technical acumen, project management, and data analysis cognizance while working in constantly evolving environments. Taking direction to meet aggressive deadlines, while managing simultaneous projects. Proactive team leader with innovative and engaging approach. Goal: Win for the client while positioning them to win!

Areas of Expertise:

SEO

• SEO Sites, SEO On-Page, SEO Off-page

• Keyword research: (Topical, User intent, Semantic)

• SEO team Management & Spvr

• Project Management

• Editorial Roadmaps

• Local & International SEO

• Comprehensive Strategic Content Management

• SEO Maintenance & Strategies

• Digital Assets Optimization (videos, images, docs)

• Technical SEO - (audits, indexing, troubleshooting..etc)

• Competitive Intelligence analysis/research

• eCommerce - strategies, solutions, best practice

• Campaign optimization & tracking

• Site migrations

• Link Building Link Earning

• Structured Data: (schemas, rich snippets)

• Landing pages optimization

• Social Media SEO

• XML, HTML, Javascript, urls, site maps, robots.txt

• Entity and organic rankings traction

• Consultations

• Instructor - training & user materials

• Blog Management & SEO content writing

• Industry trends (search engine science)

• Core Vitals Optimization Experience

AI SEO - GEO

• Experience, Content Writing, Performance, Research Best Practice, Tools and Production Proficiency, Tracking Trained/Trainer, Trends, Strategizing, Advanced tactics

WEB ANALYTICS (SEO support skills)

• Google Analytics expertise

(goals, filters, implementation, tagging)

• Advanced Web Analytics

(Quantitative & Qualitative)

• Clickstream engagement & Actionable outcomes

• Performance and enterprise analysis metrics

• KPIs - Key analytics reporting to stakeholders

• Customer journey User intent

CONVERSIONS: (SEO support skills)

• CRO - Conversion Rate Optimization

• Assisted conversions & Channel attribution

• A/B Testing Attribution

• Macro Micro level conversions

SEM (Paid Media) (SEO support skills)

• Full management, setup and implementations of paid ad campaigns (Search, Video, Display)

• Budget management, remarketing, segmentation and KW research

APPLICATIONS

Excel, Google Analytics, Google Ads, Google Console, Google My Business, Bing Ads, Moz, SEMrush, Ahrefs, Screaming Frog, Deepcrawl, Brightedge, Ubersuggest, Majestic, Conductor Searchlight, Coremetrics, Marketo, Radian6, Sproutsocial, Hubspot, Optimizely, WebCEO, Jira, Asana, Google Keyword Planner, Adobe Analytics, Whitespark, Lighthouse, SeoSurfer, CopyAi, ChatGPT, WordAi, Searchgpt, Chatgpt, Looker studio

Agency Corporate Local, National, & International Small to Medium Business

Agile & Scrum Trello Slack Asana Microsoft Teams Monday, Wrike Remote Communications

CMS: Wordpress, DNN, Tridion, Drupal, Weebly, MS, Sitefinity, Adobe Franklin

B2B B2C

Professional Experience

JUST ENERGY, Houston Texas

Sr. SEO Mgr - (Reported to C-Level Executives) 2019 - 2025

Managed entire SEO department for the brands: Just Energy, Amigo Energy, Tara Energy, Terrapass, and Energy Savings

Corporate SEO leadership, strategizing and project management lead on all SEO initiatives – managed SEO, agencies and personnel. Hands-on approach (full digital marketing sales submersion) aligning platforms, opportunities, and optimization needs in cross function collaborations. Competitor analysis, keyword analytics implementation. AI SEO & GEO Strategies and Analytics. Internal SEO trainer for all departments.

Elevated the organic presence of the organization to the top leading energy company in the US

500% in new conversions, traffic and rankings for all digital properties.

• Leadership and production on all organic initiatives, management of SEO team & 3rd party agencies

• Content management of copywriters (content planning and keyword research), performance content initiatives lead

• Full SEO (sites, pages, and digital footprint search optimization on all digital properties), Video SEO, Intent Mapping

• Full A-Z site technical audits leading to a 12 Phase Roadmap Optimization Plan and strategies

• Advanced technical SEO. Content SEO. Enterprise level site migrations, Link Building, Core vitals, Voice search optimization, Schemas, Competitor analysis

• Localization: SEO marketing & GMB optimization Bi weekly Corporate SEO presentations status updates

• Web Analytics Expert: Accounts management, reports, presentations, implementations and customizations

MVB Agency: Contract Clients (Disney, GroovyTek, California Closets, Fomat, Cohesity, Keysight, Agilent 2019 - 2025

IBM Watson, Denver, CO 2013 - 2019

Sr. SEO Mgr

Management and lead technical strategist of SEO & Web Analytics (Web Services Internal Agency)

Led 10 marketing segments as SEO focal Ambassador. Project management on all search and optimization initiatives, including SEO maintenance of external web sites and all business unit production and strategies. Performed ongoing competitor intelligence, social platforms visibility, and active public relations (PR) monitoring. Technical SEO and auditing. Delivered marketing segments enterprise reporting as web analytics point person.

(Sites: Truvenheath, Micromedex, Simpler, 100Top Hospitals, IBM Watson Heath)

Competition: Apple, Intel, Tesla, Google, Facebook, Microsoft

•Provided direction, action plans, and annual tactics, observing sites, pages, and off-page optimization as key search strategist resulting in 30% engagement increases and 50% - 70% traffic increases

•Oversaw campaigns aligning marketing messages against corporate SEO directives.

•Doubled organic traffic and engagement in 1st year following with up to 70% increase thru SEO Strategizing

•Orchestrated SEO migration of 8 major sites, adding ranking impact to core site

•Created corporate SEO roadmap and keyword matrix, reducing cannibalization in search engine results pages (SERPS)

•Targeted core user intent capital intelligence by designing internal search capture pages

•Increased marketing reach 25% by creating local and international optimization pages

•Educated executive staff on progress and degradation factors through creation of enterprise web analytics reporting dashboards among disparate sites

•Employed conversion rate optimization process, germinating engagement significance

•Improved content effectiveness through blog and article analysis, aligning to user intent and conversions

•Optimized key digital assets, maximizing reach and ranking in SERPS

•Introduced and executed actionable analytics reporting for entire marketing organization, culminating in key performance metrics that combine quantitative and qualitative analytics into translated outcomes

INSURANCE TECHNOLOGIES, Colorado Springs, CO 2011 - 2013

Lead SEO

SEO, SEM, and Web Analytics lead (production, consultant, strategist, and in-house expert). Keyword Analysis: Led keyword research and analysis. Competitor Analysis: Researched and recommended. Social Media: Managed social platforms, posts, design and execution. Blog Management: Site content management, content calendar & production. RSS Feeds, SEO Trends, changes, & online social spaces. Industry research. Marketing Updates - Reporting & presentations.

•Led SEO strategies, leading marketing optimization initiatives into organic growth

•Translated data, providing tracking reports (KPIs, performance, and engagement)

•Provided SEO tactical initiatives, implementing strategies per site audits

•Created corporate and promo video content, resulting in new leads

•Instructed on SEO best practices, increasing marketing reach

SEO Web Analyst (Agency) 2008 – 2011

Digital Marketing contractor positions ranging gamut of SEO, web analytics, paid media, web design, social media, and engagement reports.

Compassion International, Interactive Web Specialist SEO & Tridion CMS Tech

1st Quality Insurance, SEO & Web Analyst Digital Marketer

Coachandmotor, SEO and Web Analyst

Checks Unlimited, Marketing Internet Specialist

Praco (Agency), Marketing Internet Specialist

Cook Communications, Senior Web Specialist

Neoforma, Senior Web Marketer

•Performed audits, production, and consultations leading to successful search strategies

•Google Ads & paid media Managed ads, wrote best practice ebooks & instructed

•Google Analytics expert - Reporting, enterprise implementations

•Executed system of measuring engagements leading to increase of conversions

•Worked with Marketing optimizing social presence LI, FB, TW and YT

•Keywords: Created keyword research documentation resulting in massive online presence

•Campaigns: Optimized campaign landing pages leading to increase of leads & conversions

•A/B Testing: Setup up several A/B tests resulting in direct user journey

•E-mail marketing: Implementation, set up, delivery, web blasts, list management

•CMS Systems: Worked with development teams to secure SEO optimization across platforms

Education

Computer Science / Graphics courses, Cogswell College, Santa Clara, CA

(117 credits total completion towards BA)

(GPA 4.0 Grade Average Dean's list)

Additional Colleges:

Mission College, Santa Clara, CA General / Graphics

West Valley College, Saratoga, CA General

Deanza College, Cupertino, CA General

UCSC Extension College, Santa Clara, CA General Oakton CC, Des Plaines, IL Computer courses

Certifications

Google Analytics Google Ads Excel Brightedge SEMrush (ALL) Hubspot inbound HIPAA

Ethics and compliance Privacy issues E-Commerce, web security & privacy Adobe conferences certifications

Communicator certificate Data Security HR Protocols AI Advanced Training

Advanced troubleshooting (maintaining and upgrading PCs)

Affiliations

Active in SEO meet-ups and online user groups

Founded SEO Expert Advice blog

Hobbies

Guitar player, songwriter

Avid movie watcher and collector Javaphile Body language (studies)

Authoring book: Optimization Amplification – Shifts in Modern SEO

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