Marketing Communications Content

YEGOR KUZNETSOV

Gaithersburg, MD *****

703-***-**** *****.*********@*****.***

https://www.linkedin.com/in/yegorkuznetsov/

DIRECTOR, MARKETING COMMUNICATIONS

Technology Media Relations Leader

An accomplished media and analyst relations professional with 15+ years of experience in technology marketing communications with startups, growth companies, and agencies. Strengths include: technology media and analyst contacts worldwide; strategic and tactical communications plans development; content development and marketing; agency and corporate experience.

CORE COMPETENCIES CAREER HIGHLIGHTS

Revamped a media relations and content marketing strategy for Redzone. Secured 44 media hits in 10 months, contributing to 23% sales leads growth. Developed a content cascading strategy that allowed the company to reduce the content marketing budget by 35% while almost doubling the organic website traffic.

Built and executed a high-impact strategic communications plan for TrueCommerce in two weeks. Created a library of detailed customer stories with a tinge of drama resulting in explosive coverage growth - over 250 stories in six years and 11% sales lead growth annually.

Worked with key analysts and the company’s Chief Evangelist to build trust and persuade the analyst community to create a new category where the company was placed as a Leader. This was instrumental for two equity events exceeding $600 million.

Architected a network of international marketing and distribution partnerships for IceWarp. The project, completed in three months, resulted in 600% global media coverage surge and explosive sales channel growth.

PROFESSIONAL EXPERIENCE

Nuqleous, Bentonville, AR 5/2024 to present

PR Consultant

Engaged by a private venture capital group to craft and implement a strategic marketing communications plan in support of an aggressive M&A program.

Secured over 600 media placements within five months, achieving Ad Value Equivalent (AVE) exceeding $3 million.

Developed and launched a media training program, leading to extensive coverage of key executives in prominent publications.

Executed an analyst relations strategy, gaining significant exposure to leading research firms, including Gartner and IDC, with no allocated budget.

SimuStream, St. George, UT 12/2023- 04/2024

Communications Consultant

5-month consulting contract to prepare the startup for launch

Developed and implemented a strategic communications and demand generation plan to increase brand visibility and market entry impact.

Crafted a comprehensive press release package, to effectively introduce the startup to key industry media outlets.

Authored a series of engaging blog posts that highlighted the startup’s innovative solutions and thought leadership, enhancing digital content strategy.

Produced a detailed customer success story to demonstrate early adoption benefits and validate product value, supporting sales and marketing efforts.

QAD Redzone, Miami, FL 12/2022 – 12/2023

Connected Worker software company (acquired by QAD, an adaptive enterprise software vendor)

Director, Public Relations and Content

Contributed to 23% sales growth through a media strategy focused on thought leadership and customer success: 44 stories placed in key industry media in one year.

Developed a content cascading strategy that allowed the company to reduce the content marketing budget by 35% while almost doubling the organic website traffic.

Redesigned executive communications approach persuading research firms to nominate the company as the leader in a new market category.

TrueCommerce, Reston, VA 12/2015 - 10/2022

A SaaS-type Supply Chain Commerce Network company

Director, Marketing Communications

Developed a marketing communications plan that resulted in a 60% media coverage increase (over 250 media placements in six years) and an 11% increase in sales leads.

Secured TrueCommerce placement in a Gartner Magic Quadrant (“challenger” category) and IDC MarketScape (“leader” category) facilitating two equity events exceeding $600M.

Accelerated sales cycle by at least 8% with a new customer success story program to empower account executives and feed the media.

BroadSoft (a Cisco division), Gaithersburg, Maryland 07/2015 – 12/2015

Consultant (fixed-term 5 months contract)

Completed a feature-by-feature competition comparison matrix for 6 major telecom players to support positioning for a new unified communications product that accelerated acquisition by Cisco.

Built a platform to collect analyst reports and share them with the sales force for evidence-based sales pitches.

Developed battle cards for each major competitor to facilitate objection handling.

IceWarp, Springfield, Virginia 02/2011 - 06/2015

Unified Communications provider

Global PR Director

Increased worldwide media/analyst coverage 600% by developing a new partnerships-based marketing communications strategy, crafting new messaging and re-segmenting existing media targets.

Expanded IceWarp social media footprint over 200% by building an international social media team of 12 people across 3 continents and targeting neglected, but effective social media platforms.

Improved channel sales 12% by developing customer experience-based media campaigns in Europe, Australia, Southeast Asia, South America, and New Zealand.

Created a multilingual library of marketing collaterals to support the global sales force.

Links Global, Rockville, Maryland 02/2010 - 02/2011

PR Agency

Senior PR and Media Specialist

Restructured struggling media campaign for the DoD-funded National Security Education Program (NSEP) by replacing the ineffective uniform approach to media contacts.

Secured over 30 media placements in three months in national, ethnic, industry and global outlets.

Revitalized media campaigns for USAID-funded Amazon Malaria Initiative (AMI) and South America Infectious Diseases Initiative (SAIDI) by developing and implementing effective social media programs. Coordinated international staff.

Brainware, Ashburn, Virginia 06/2007 - 08/2009

Artificial Intelligence and Enterprise Search solutions

Director, Analyst and Media Relations

Reinvented the company’s market category. Approach resulted in

900% increase in media placements in 12 months.

Analyst reports coverage by Aberdeen Group, Gilbane Group, AMR, and many others.

$2.6 Million follow-on contract with Shell Oil.

EDUCATION

Ph.D., Political Science, Institute of State and Law

Russian Academy of Sciences, Moscow, Russia

Combination of BA and MA in Languages

Linguistic University, Moscow, Russia

VOLUNTEER

Rare Genomics Institute, Director of Public Relations (Volunteer) – 2014 to present

Numerous media placements for an all-volunteer organization helping rare disease patients.

Contact this candidate