Product Manager Global

DEBORAH (VANDRASEK) VISIN

Saint Joseph, Michigan 49085

************@*****.*** 269-***-**** www.linkedin.com/in/deb-visin GLOBAL PRODUCT AND MARKETING STRATEGIC LEADER

Driving Innovation and Growth in Product Development & Strategic Market Positioning Accomplished and versatile leader with diverse experiences, spanning multiple CPG and B2B industries, excelling in global product strategy and development, strategic marketing, category management and market launch. Results- driven with a proven track record of driving strategic initiatives, analyzing complex challenges and delivering innov- ative, end-to-end solutions that align with business goals. Adept at engaging global, cross-functional teams to cre- ate a collaborative environment that results in business growth. Enthusiastic and resourceful problem solver, consis- tently delivering compelling solutions and engaging outcomes. Demonstrated leadership capabilities include:

• Global Product Strategy Strategic Marketing Cross-Functional Team Leadership

• Innovation Product Pipeline Development & Lifecycle Consumer-Centric Design Market Launches

• Product Positioning, Market Segmentation, Competitive Analysis P&L Management Category Growth PROFESSIONAL EXPERIENCE

FORTUNE BRANDS INNOVATIONS, Deerfield, Illinois

Product and Business Strategy Lead (remote) 2024 to Present Strategic role in the development of a new Center of Excellence (CoE) cross-functional team charged with identify- ing strategic initiatives and end-to-end solutions that align with growth opportunities for the Therma-Tru entry door business. Leveraged expertise in transforming research insights into actionable multi-year strategies; both product and experience. Drove innovation acceleration and pipeline development to establish differentiated positioning for Therma-Tru entry doors in the marketplace.

• Established Leadership Scorecard driving focus for must win areas of the business resulting in strategic growth plans aligned with senior leadership

• Defined future state Plans to Sell for very complex route to market encompassing 10 customer segments informing product platforming and tailored go to market strategies.

• Identified growth opportunities, with an associated value of $100M+, prompting senior leadership to prioritize all CoE recommendations for immediate action.

THE PURPOSE PARTNERS, Stevensville, Michigan

Brand, Product, Marketing Consultant and Leadership Coach 2018 to 2024 Engage and partner with organizations to build brands on purpose. Deliver meaningful high impact results in an equitable and inclusive environment.

• Led development and execution of the Leadership Accelerator program for emerging leaders in Berrien, Cass and Van- Buren counties in Michigan. 100% of the 60 participants recommend the program to others; score of 9/10 out of 10.

• Partnered with United Way of Southwest Michigan and the Michigan Association of United Ways to create leadership development programs for over 100 people in 2023, to enable key business strategies. MILLER KNOLL, Zeeland, Michigan

Global Product Marketing Lead - Herman Miller Brand, Seating Category 2019 to 2021 Led the development and execution of marketing strategies across brand, editorial, digital and external agencies, acting as the connector and conduit for delivery of Seating Category business goals and objectives.

• Established category marketing strategies for key global seating initiatives including gaming, new Zeph chair launch and ocean-bound plastic introduction for the iconic Aeron chair. Established product positioning strategy which was implemented with in-store signage, video and interactive content in all retail locations.

• Partnered with experts in the gaming industry to establish a point of view for Herman Miller’s entry into the $300 bil- lion-dollar gaming market and developed initial market launch strategy. Partnered with Logitech to implement a global, 50-member Gaming Influencer Panel, creating an “always on” external voice that lends authenticity to the product benefits message for the gaming product portfolio. DEBORAH VISIN ************@*****.*** PAGE TWO

WHIRLPOOL CORPORATION, Benton Harbor, Michigan

Lead Platform Manager - Gladiator Brand, Lowe’s OEM Garage Storage 2016 to 2018 GLADIATOR Active Organization Solutions

Entrepreneurial leader accountable for business strategy, product portfolio and category management.

• Served as cross-functional team leader, facilitated development of next generation product portfolio to support new Gladia- tor Brand direction. Five year strategic product portfolio roadmap established to support $100MM sales objective. Created business proposal for strategic and integrated Lowe’s OEM garage storage business. Consumer Insights Lead – Gladiator Brand (concurrent positions) 2016 to 2018 Set strategic vision to identify critical consumer needs, guided the program, prioritized features, managed $1MM budget.

• Insights gained influenced the brand direction, product messaging, web content and product pipeline strategy to support new business growth. Executed 9 foundational studies in expedited timeline of 8 months. WHIRLPOOL CORPORATION, Benton Harbor, Michigan 2000 to 2016 Senior Global Product Manager - Refrigeration Category Implemented foundational capabilities to leverage strategic product investments for global product platforms. Cross-functional project leader, launched new product portfolio for Europe and the Middle East.

• Established guiding principles and collaboration with global cross functional teams resulting in the development of a five- year global product pipeline and alignment with senior leadership.

• Created the “TRS Done Right” strategy, a global initiative, to establish operational excellence for global product develop- ment. Secured alignment with North American and European executives. Achieved 30% faster time to market and consis- tent delivery of complex project commitments.

Senior Category and Launch Manager – Kitchen Suite, Whirlpool Brand Strategic leader for new Kitchen Suite category and market launch.

• Improved portfolio launch time to market by 20% for new kitchen suite portfolio. Established new go to market strategy and framework to facilitate collaboration across multiple product category teams.

• Implemented new sales and marketing launch materials to improve kitchen suite package sales. Achieved commitments for 2400 incremental suites (9,000+ products) on Lowe’s and Contract Builder sales floors. Senior Product Manager - Laundry and Cooking Product Categories Global product development and launch lead, accomplished in translating insights into compelling products, mes- saging and consumer experiences. Led an innovation team that developed and launched four new innovative laun- dry product portfolios including industry leading aesthetics, improved low water wash systems, dryer steam and washer glass lids. Product awards received include Consumer Report #1 rating, Pacific Coast Builder Cool Product Award and the American Foundation for the Blind Helen Keller award. ADDITIONAL EXPERIENCE

Strengths Based Leadership Coach - THE PURPOSE PARTNERS, LAKE MICHIGAN COLLEGE - 2018 - 2024 Diversity Network Mentor - HERMAN MILLER - 2021

Marketing Mentor - WHIRLPOOL MARKETING LEADERSHIP DEVELOPMENT PROGRAM - 2017 Board of Directors - HARBOR HABITAT FOR HUMANITY - 2015 - 2017 Continuous Process Improvement Certification & Division Winning Team - WHIRLPOOL - 2016 Diversity Network Co-Lead - THE WHIRLPOOL WOMEN’S NETWORK - 2007 – 2010 EDUCATION

Master of Business Administration, WESTERN MICHIGAN UNIVERSITY, Kalamazoo, Michigan Bachelor of Science, Computer Programming, FERRIS STATE UNIVERSITY, Big Rapids, Michigan

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