Digital Marketing Social Media
Resume:
Soniya Vallikanthan
Data-driven, forward-thinking leader with 16+ years of progressive experience
in marketing leadership, brand management, digital marketing, online sales, website development, creative direction, marketing operations, customer experience, product management, integrated marketing and communication programs. Forging innovative ideas from concept to launch that drive successful and repeatable results across customer experiences.
Managing the day-to-day execution of all digital marketing campaigns/tactics, including: SEO, SEM, Google,Display advertising, content marketing, social media, email marketing and others. Ensures that all campaigns are managed in a way that maximizes ROI through conversion rates and customer satisfaction. Achievements include developing, revamping and strengthening campaigns to drive revenue growth. Enthusiastic professional who can contribute to team success through hard work, attention to detail and excellent organizational skills
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DIGITAL MARKETING DEMAND GEN BRANDING MARKETING SALES Somerset NJ, USA
S K I L L S
Demand Generation
Customer Acquisition
Conversion Rate Optimizaion
Digital & Brand Strategy
Social Media Marketing
& Strategy
Storytelling
Digital Transformation
Marketing Automation
B2B / B2C / B2B2C
eCommerce Marketing
& Strategy
Online Sales Growth
Search Engine Marketing
( SEO / PPC )
Integrated Marketing
Strategic Planning and Execution
Email Marketing
Content Marketing
Product Marketing
Content Strategy & Marketing
Customer Acquisition
& Retention
P R O J E C T M A N A G E M E N T
D I G I T A L M A R K E T I N G
Certified Scrum master with 10+ years of Project and Program management experience .
Responsibilities:
Manage program schedule, scope, risks, and deliverables Ensure compliance with corporate policies and procedures Communicate with stakeholders at all levels
Manage risk mitigation activities for assigned programs Develop clear action plans to address stakeholder concerns Maintain open and effective communication with the team Identify opportunities for improvement through process or systems analysis Experience leading cross functional teams in delivering projects Develop contingency plans for unanticipated events and monitor progress against milestones
Monitor progress of all tasks against schedule and quality requirements to identify potential risks or problems early on
S K I L L S
Consumer Marketing
Product Launch Experience
Digital Campaign Development
Strategic Marketing
Agency Management
User Experience (UX/IA)
Content Management
MarTech Strategy
Web Development Leadership
Website Analytics
Website Platform Migrations
M A R K E T I N G & S A L E S D I R E C T O R
2023 May to Till Date Saris Infrastructure
As a Marketing and Sales Director, I spearheaded the development and execution of comprehensive marketing strategies that drove year-over-year sales growth. I effectively managed a diverse budget, ensuring optimal allocation of resources to maximize ROI. Leading a dynamic team, I fostered a collaborative environment while mentoring team members to enhance their skills and performance. I actively participated in industry tradeshows to elevate brand visibility and establish key relationships. Additionally, I oversaw our digital presence, ensuring alignment with overall brand messaging. Collaborating closely with cross-functional teams, I facilitated seamless campaign execution that met our strategic objectives and exceeded performance targets.
Developed and implemented comprehensive marketing strategies to enhance brand awareness and achieve consistent year-over-year sales growth. Managed and optimized marketing and digital budgets, ensuring efficient allocation of resources to maximize return on investment across all campaigns. Led and mentored high-performing teams, fostering a collaborative culture and promoting professional development to enhance overall performance. Attended industry tradeshows to represent the brand, network with potential clients, and identify emerging market trends.
Oversaw the brand’s digital presence, ensuring cohesive messaging across all online platforms and leveraging tactics in SEO, SEM, social media, email marketing, and content marketing to engage target audiences effectively. Collaborated with cross-functional teams—including product development, sales, and customer support—to ensure smooth campaign execution and alignment with overall business objectives.
Tracked and analyzed campaign progress and sales performance using CRM tools, providing actionable insights for continuous improvement. Analyzed and reported on key performance indicators (KPIs) to refine strategies and improve overall campaign performance. Oversaw website development and optimization, ensuring a user-friendly experience and effective conversion strategies.
Managed relationships with external vendors and agencies, ensuring deliverables met quality standards and project timelines while staying updated on industry trends and emerging technologies to leverage new opportunities. C E R T I F I C A T I O N S
Certified Scrum Master
Hubspot Email Marketing
Hubspot Inbound Marketing
Google Analytics
Hubspot Social Media
GoogleAdwords
S K I L L S
Consumer Marketing
Product Launch Experience
Digital Campaign Development
Strategic Marketing
Agency Management
User Experience (UX/IA)
Content Management
MarTech Strategy
Web Development Leadership
Website Analytics
Website Platform Migrations
M A R K E T I N G & D E M A N D G E N M A N A G E R 2022 October to 2023 April
As a Marketing and Demand Generation Manager in Ajmera Infotech, I was responsible for developing and executing a comprehensive marketing strategy that aligns with the company's overall business objectives. This includes creating content, generating demand, managing marketing technology, analyzing and reporting on marketing performance, and collaborating with other teams within the company. I was also responsible for driving a steady stream of qualified leads and ensuring that marketing efforts are aligned with overall business goals and objectives.
Collaborate with the Product Management team to define product/service offerings and deliver relevant marketing content to core audiences. Develop a lead generation strategy, internal/external communication, sales enablement, client service support, and channel marketing with the team. Drive all content creation-collateral, social, emails, website content, presentations, and more needed to convey our message to our target customers effectively
Drive content development like blogs, joint webinars, Whitepapers, and case studies.
Drive digital initiatives-SEO, digital advertising, Drive demand generation to plan and execute campaigns. Implement manage marketing tech stack - HubSpot, Zoho, LinkedIn, and other tools.
Collaborate with product marketing to create joint-value propositions and new positioning.
Oversee product messaging, positioning, overall go-to-market strategy, and new product and service planning.
Create lead scoring model and lead handover to sales. Create appropriate email marketing strategy and email flow for service and product.
Handle Jira board for the sprint and handle a team of developers, designers and marketing team.
Create Marketing Roadmap and execution plan.
C E R T I F I C A T I O N S
Certified Scrum Master
Hubspot Email Marketing
Hubspot Inbound Marketing
Google Analytics
Hubspot Social Media
GoogleAdwords
D I G I T A L M A R K E T I N G M A N A G E R
2021 to October2022 Flemington Car & Truck Country Digital Marketing Manager, responsible for overseeing the digital marketing strategy for an automobile group with 18 car dealerships . This includes executing, analyzing and reporting on the company's digital marketing efforts across all channels. This also includes managing the company's paid media campaigns, including developing and implementing paid media strategies with an emphasis on ROI.
Developing a digital marketing strategy that aligns with the company's overall business objectives and aligns with the company's best practices in regards to SEO, SEM, PPC and Social Media Marketing
Managing all aspects of paid media campaigns including developing and implementing paid media strategies with an emphasis on ROI Developing and executing digital advertising; including: banner ads, rich media ads, mobile ads, video ads.
Monitoring website traffic and conversion rates to identify new opportunities for improvement
Developing content that is both engaging and drives traffic Manage all digital marketing channels (websites, blogs, emails, social media) to ensure brand consistency for all 18 brands
Measure ROIs and KPIs and prepare budget.
Over all digital asset management includes (Inventory management and DMS ), Ecommerce .
Agency management and Vendor management
Compliance management with manufacturer
Plan create and manage PPC campaigns across channels. Monitor evaluate and present the performance of campaigns by generating weekly and monthly performance report to top management by analyzing trends, goals, opportunities and other KPIs
I N D U S T R I E S
W O R K E D
Advertising
Media
Automobile
Education
Training
iT & SAAS
D I G I T A L M A R K E T I N G D I R E C T O R
C R M
Zoho
HubSpot
Salesforce
Sprout Social
Gubagoo
Drive Centric CRM
Constant contact
Google Analytics
SEMRush
Google Tag Manager
Google search Console
Ahref's
Ubersuggest
Canva
Ms office
Ms Excel
2016 To 2021 Central Jersey Enrichment Center
Leadership for the Digital Marketing & Customer Acquisition department in support of business initiatives for CJEC.
Built, implemented and updated effective SEO strategies. Created content strategies for digital media.
Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages. Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
Used coordination and planning skills to achieve results according to schedule. Developed and implemented performance improvement strategies and plans to promote continuous improvement.
Overall management and operations of two centers
Plan and execute events for lead generation.
Ensure compliance with New Jersey state guidelines in terms of safety, fire, quality programming, educational and staffing regulations as required by licensing and accreditation
Provide strategies for the center, grow enrollment, attract potential customers, retain teachers, and build strong customer relations. Responsible for marketing budget.
T O O L S
Certified Scrum Master
Jira
Confluence
PROJECT MANAGEMENT
TOOLS
I
P R O J E C T
M A N A G E M E N T
T O O L S
H E A D M A R K E T I N G A N D S A L E S
T E C H N I C A L
S K I L L S
Google Analytics
Social Media Marketing
Lead Generation
Email Marketing
HTML knowledge
WordPress and CRM
SEO and SEM
Google Adwords
Inbound Marketing
Scrum Knowledge
Business Development
Search engine optimization
Ad development
SEM
Data Analysis
2012 To 2016 Conscires Agile Practices
Played lead role as Head- Marketing &Sales for US and APAC operation. Work to meet deadlines in selling the training programs to the software sector closely work with IT companies(B2B) and individuals in lead generation. Spearheaded email marketing campaigns and social media campaigns resulting in more than 80% of software services clients coming in through email marketing channels.
Planned webinars to generate leads.
Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors. Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Executed optimal sales strategies to achieve training goals for international market.
Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
Considered business demands and customer preferences when developing pricing structures and marketing plans.
Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
H E A D M A R K E T I N G
A R E A S O F
E X P O S U R E
Direct Marketing
Digital Marketing
Strategic Planning
Detail-oriented
Flexible & Adaptable
Supervision
Critical thinking
Project Management
Multitasking abilities
Relationship-Building
Good listening skills
Customer service
Advertising
Problem Solving,
Influencing skills.
Good presentation skills.
2009 To 2011 "Eyedeas" - Advertising Agency
Played lead role as Head- Marketing for the advertising agency "Eyedeas". Increased market awareness and penetration through development of creative collateral.
Developed and strengthened business partnerships at all levels. Developed strategies to incorporate PR and media to further enhance brand and build market share.
Designed innovative branding and product strategies. Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
Managed branding campaigns and event marketing initiatives in print, video, web and social media for clients.
Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns for clients. Built and strengthened strategic relationships with vendors, and leading partners.
Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns. Mentored local personnel on best practices and protocols to maximize productivity.
Oversaw preparation of marketing copy, images, videos, emails and other collateral.
P E R S O N A L
I N F O
Location :
Somerset,NJ 08873
Total Experience :
16+years
Languages known:
English,Malayalam,Hindi
Sex: Female
Marital Status : Married
M A R K E T I N G E X E C U T I V E
2007 To 2009 "RadioSolutions in CLUB FM 94.3"
Played a lead role as Marketing Executive for club FM Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
Developed strong relationships with advertisers and negotiated pricing following established procedures.
Conducted market research to attract clients in new territories. Created and presented media and advertising packages to prospective customers.
Met with potential clients to discuss advertising needs and goals. Closely work with advertising agencies for business opportunities of their clients.
Made outbound calls to existing customers to upsell advertising packages. Used cold calling to reach out to local business owners needing new advertising products and services.
E D U C A T I O N
Course Details Institution University
Masters
July 2007
MBA
In Marketing
&Human
Resource
Management
University of
Calicut
University of
Calicut
Bachelors
March
2005
Functional English
&Journalism
Brennen
College
Kannur
University
Declaration:
I hereby declarethat all the above furnished details are true to the best of my knowledge Soniya and Vallikanthan belief
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