Human Resources, CRM Process Leader, Marketing Automation, HRIS

DEAN FANA

Reynoldsburg, OH ***** 216-***-**** ******@*****.*** linkedin.com/in/dean-fana

CRM PROCESS MANAGER MARKETING AUTOMATION SPECIALIST HRIS MANAGER

Data Driven and results-oriented Systems Administrator and CRM Process Leader with expertise in marketing, sales, and human resources for private companies and government non-profit organizations. Proven track record in implementing and optimizing CRM systems, driving continuous process improvement, and leading successful training programs for diverse teams. Adept at collaborating with cross-functional teams to enhance sales and marketing efficiency. Enthusiastic, high-energy problem solver with the ability to adapt and learn quickly becoming a subject matter expert.

CRM Platform Management

HRIS & Timekeeping Systems

Query Analysis & Customization

Salesforce Administration

Project Management

Attention to Detail

Data Governance & Reporting

Budget Analysis & Forecasting

Problem Solving

Marketing Automation

Report Generation & Analysis

Cross-Team Collaboration

System Integration

Effective Communication

Human Resources Dashboards

TECHNICAL SKILLS

Salesforce Zapier Databox CRM HubSpot SAP Dodge Data LMS Jotform MS Office Google Suite

PROFFESSIONAL EXPERIENCE

TREMCO CPG INC., Beachwood, OH Sept 2016 to May 2024

A leading provider of construction solutions, specializing in roofing, weatherproofing, and building envelope systems with $7B in revenue and locations across North American and Canada.

CRM Process Manager, Oct 2019 to May 2024

Provided Salesforce administration and data integrity for 250 sales reps, product line managers, customer service and support staff. Performed continuous process improvement, training, and lead generation through the use of Salesforce and HubSpot.

Led the project management and implementation of Salesforce Lightning for 3 sales divisions and 15 user profiles.

Drove data governance and analysis for reporting, dashboards, and sales opportunity forecasting, ensuring accuracy, consistency, and strategic insights for informed decision-making and KPI metrics

Collaborated with outside consultants to map and implement processes for Salesforce Maps, CPQ, & E-Commerce

Created Salesforce training scripts and live & recorded webinar trainings for new hires and existing employees.

Implemented new profiles, page layouts, fields, or process changes within Salesforce.

Maintained HubSpot forms, syncing inbound forms to Salesforce to optimize the lead generation process through automated workflows, emails, and distribution to the appropriate sales staff.

Ensured seamless system connections and data integrity between HubSpot, Salesforce, SAP, Dodge Data and our LearnUpon LMS system, supporting efficient workflows and accurate data flow between platforms.

Managed user onboarding and offboarding in HubSpot and Salesforce, including setting up and deactivating accounts while maintaining the sales organizational hierarchy for accurate team structure and access control.

Marketing Database Specialist, Aug 2018 to Sept 2019

Managed marketing automation and email digital marketing strategies, planning, Databox, and execution for campaigns & promotions, MQL & SQL lead conversions, analytics and reporting on results while keeping GDPR and CASL compliant

Devised marketing emails, landing pages, CTAs, and drip campaigns to targeted groups and lists.

Created automated workflows and field mapping for HubSpot forms and digital marketing campaigns.

Administrated reporting and analytics of marketing and sales leads, conversions, engagement, and click through rates.

HRIS and Compliance Analyst, Sept 2016 to Aug 2018

Provided data administration of the Oracle HRIS Systems and Kronos Workforce Ready Timekeeping as well as analytics, compliance reporting and onboarding / offboarding for 2,000 United States employees.

Administered and maintained HRIS data of Oracle HCM, Kronos, Taleo, and areas of SAP.

Managed the implementation and testing of Kronos Workforce Ready Timekeeping and Oracle Learn LMS.

Drove government compliance reporting, including AAP and Vets 100, I-9 audits and E-Verify validation.

Evaluated job descriptions and compensation market analysis to update job grades and positions.

SUMMIT COUNTY DEVELOPMENTAL DISABILITIES BOARD, Tallmadge, OH Mar 2013 to Sept 2016

A provider of comprehensive services and support to individuals with developmental disabilities in Summit County, fostering their independence, inclusion, and quality of life within the community.

Human Resources Information Systems (HRIS) Coordinator

Managed data administration of the Kronos HR and Kronos Timekeeper Payroll system, supporting 500+ employees across 4 unions and non-union employees.

Programmed and maintained data in Kronos assuring employees are in the correct pay, wage, and benefit plans.

Delivered Kronos timekeeping and payroll system training to new employees and managers.

Led Kronos projects to implement and test ancillary systems including ICIMS, LMS, and performance management.

EDUCATION & CERTIFICATIONS

Bachelor’s Degree, Human Resources Management Cleveland State University, Cleveland, OH

HubSpot Marketing Software Certification HubSpot Academy

Inbound Marketing Certification HubSpot Academy

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