Rodolfo Diaz Resume

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RODOLFO “RUDY” DIAZ

South Florida 954-***-**** **********@*****.*** linkedin.com/in/rodolfo-diaz DIGITAL MEDIA OPERATIONS ASSET MANAGEMENT

WORKFLOW & CONTENT WORKFLOWS LEADER

Versatile media and technology leader with 15+ years of experience across digital asset management, post-production, broadcast operations, and SaaS platforms. Proven success implementing enterprise MAM/DAM systems, driving AI-enhanced workflows, and leading technical project rollouts across media, nonprofit, and tech environments. Adept at managing large-scale content libraries (100TB– 1PB), optimizing metadata strategies, and leading remote teams via Slack, Teams, Monday.com, and SharePoint.

CORE COMPETENCIES

Media Operations Digital Asset Management Post-Production Workflow Metadata Governance Workflow Automation AI in Media Technical Project Management SaaS Rollouts Cross-Platform Integration Team Enablement & Training SOP Development Budget Oversight KPI Tracking Remote Collaboration Localization Workflows

PROFESSIONAL EXPERIENCE

American Cancer Society — Media Systems & Operations Consultant Feb 2024 – Present Remote / Atlanta, GA

• Rolled out the Iconik MAM system across six departments; led ingest, archive, and metadata tagging workflows to boost asset discoverability.

• Designed and deployed integration between MAM and Aprimo DAM, reducing asset delivery turnaround time by 35%.

• Developed Power Automate workflows for calendar sync (Outlook + TeamUp) and weekly project status prompts, minimizing manual follow-up.

• Authored archive strategy and SOPs; trained internal teams to ensure adoption and alignment. Xytech Systems — Professional Services Director

Oct 2021 – Feb 2024 Plantation, FL

• Led SaaS integration projects for MediaPulse and ScheduAll platforms, enabling broadcast clients to optimize scheduling, media ops, and resource use.

• Managed rollout of Kantata platform within Professional Services, improving project visibility and time tracking.

• Advised enterprise clients on AI-enabled scheduling and metadata schema optimization.

• Directed remote teams across time zones, ensuring alignment on goals and deliverables. 2

NewYou Media — Head of MAM, DAM, and Distribution

Aug 2017 – Oct 2021 Fort Lauderdale, FL

• Implemented both on-prem MAM and cloud-based DAM systems; managed 400TB+ media library.

• Created KPI system for ingest/distribution, reducing backlog by 40% and boosting efficiency.

• Led Telestream-based distribution automation, saving $600K+ annually by eliminating third- party delivery vendors.

• Oversaw departmental budget, production schedules, and user training for 100+ staff. The Discovery Channel — Media Localization & Metadata Ops Jul 2013 – May 2017 Miami, FL

• Managed localization and delivery workflows for 100+ international territories.

• Standardized metadata tagging and asset tracking practices; received "Accountability" recognition for project impact.

• Facilitated collaboration between post teams and regional offices to meet delivery timelines. Earlier Experience

Index Computer Remarketing — Tech & Process Innovator

• Built and ran cleanroom operation for LCD polarizer replacement, recovering high-value components from discarded inventory.

• Trained team members and helped scale operation, adding $200K+ annually in recovered sales.

• Assisted with bulk PC installs and technical setup for institutional clients including schools. The Answer Group (TAG) — Tech Support & Network Ops Coordinator

• Piloted and implemented UK support division for Best Buy / Geek Squad; established processes for wireless and network troubleshooting.

• Coordinated reporting for 2,000+ employees including forecasting, attendance, and call center metrics.

• Implemented Blue Pumpkin for WFM tracking and call analytics. TOOLS & TECHNOLOGY

Iconik LucidLink Aprimo DAM Telestream (Vantage, VidChecker) AWS Rekognition Google Vision AI Power Automate Zapier Monday.com MediaPulse ScheduAll SharePoint Adobe Premiere Avid Excel Macros Metadata Tagging Closed Captioning Slack Teams Trello Microsoft Planner Aspera Adobe Audition Audacity GoldWave (Pro Audio Editing) MP3Tag MP3Gain DaVinci Resolve

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CERTIFICATIONS

Google AI Essentials Prompting Essentials Microsoft Power Platform (In Progress) HOA Board Member Certification

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