Product Manager Strategy

SRIKARI SHARMA

Pittsburgh, PA 412-***-**** ********@******.***.*** LinkedIn

PROFESSIONAL EXPERIENCE

MAGNA INTERNATIONAL - Product Strategy Lead Pittsburgh, U.S

(Graduate thesis project with Carnegie Mellon University – Global automotive and tech supplier)Jan 2025 – Present

● Defined product strategy and GTM framework for ‘Grab & Go’, a portable swappable battery platform aimed at power resilience during blackouts and off-grid use.

● Led user discovery with 25+ participants across urban and disaster-prone regions to identify core pain points around energy access and device reliability, informing MVP scope and refining early product features.

● Built a phased pilot strategy across 10 U.S. cities to guide deployment, service planning, and operational scale. YULU - Product Manager Bangalore, India

India’s largest micro mobility platform (B2B2C SaaS, backed by Magna International)Sep 2022 – May 2024

● Designed and launched a mileage-based pricing model that improved transparency for users and increased adoption by 25% in the first quarter post-launch.

● Partnered with design and engineering to revamp ride summary and session feedback flows, leading to a 17% uplift in post-ride interaction and improved NPS across frequent rider cohorts.

● Spearheaded the creation of a CRM-integrated cohort segmentation system using behavioral and transactional data to power personalized retention journeys, contributing to a 10% reduction in churn and 7% increase in reactivations.

● Developed and rolled out an internal self-serve promotions platform used by city ops teams and marketers to launch in-app offers; reduced campaign setup time by 60% and improved operational efficiency across 12+ cities.

● Collaborated with engineering, design, and analytics to relaunch mobile onboarding flows focused on first-ride success, driving a 14% increase in new user activation and 18% improvement in week-one retention.

● Conceptualized and launched Yulu ReCap, a personalized year-in-review experience inspired by Spotify Wrapped that boosted in-app share activity by 32% and contributed to a 9% uplift in DAUs and new installs during campaign period. LOKAL - Associate Product Manager Bangalore, India Hyperlocal content platform for regional creators & community publishers (B2C, backed by Sony) Sep 2020 – Aug 2022

● Built and scaled tools to promote user-generated content (UGC) across news and jobs, tripling creator-led content and reducing CAC by 25% through deeper community participation in tier-2 and tier-3 cities.

● Automated article approval workflows to reduce manual review time by 94%, allowing internal teams to reallocate 20+ hours per week to creator support and content growth.

● Led onboarding and engagement redesigns that raised completion rates from 75% to 86%, reducing drop-off and improving retention across user journeys.

● Directed cross-functional teams to build and prioritize the product backlog using agile workflows and A/B testing to guide trade-offs which optimized ad-serving logic and drove a 12X increase in revenue. EDUCATION

Carnegie Mellon University Pittsburgh, U.S

Master of Integrated Innovation for Products and Services (MIIPS)Expected May 2025 Coursework: Integrated Product Design, User Research Methods, GTM-Strategies, Responsible AI: Principles & Policies Recognition: Top 5 finalist (100+ teams), Deloitte & PNC national case competition representing CMU; proposed an AI-powered gamified financial wellness platform based on user and market insights. Vellore Institute of Technology Vellore, India

Bachelor of Technology in Computer Science July 2019 SKILLS

Product Strategy & Execution :Roadmap Planning, Feature Prioritization, Onboarding Optimization, Retention Strategy, Go-to-Market (GTM), Sprint Planning, Agile (Scrum), Lifecycle Marketing, Platform Operations, Stakeholder Management, KPI Definition, Customer Journey Mapping, Voice of Customer (VoC), Usability Testing, User Research, Content Strategy, Marketing Operations, B2B & B2B2C SaaS, Product-Led Growth, Cross-functional Collaboration, Internal Tooling, Jira, Confluence Technical & Analytical Tools: SQL, Python, A/B Testing, Funnel & Cohort Analysis, RFM Segmentation, Behavioral Analytics, GenAI

& LLM Awareness, APIs & SDK Familiarity, Mixpanel, Firebase, CRM Tools, Google Workspace

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