Data Analyst Power Bi

CH.VENKATA SAI

PRASANNA KUMAR

Data Analyst

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Profile Summary

A passionate Data Analyst with over 3 years of experience in driving marketing analytics and insights. Proficient in leveraging advanced analytics tools and methodologies to enhance business decisions and strategies. Known for collaborating effectively within cross-functional teams to foster data-driven strategies. Work Experience

Sep 2024 - Mar 2025

Data Analyst

ZignaAI

Handled large and complex datasets, ensuring high accuracy, scalability, and efficiency in data analysis and reporting. Integrated multiple data sources and databases into unified systems, streamlining workflows and enabling comprehensive analysis. Built dynamic dashboards and reports using Google Data Studio and Power BI to visualize key performance trends and support real-time decision-making.

Leveraged advanced skills in Excel/Google Sheets, SQL, and Python for robust data manipulation, automation, and visualization. Applied data science techniques such as predictive modeling, clustering, and behavior analysis to deliver deeper business insights.

Managed 3–4 projects simultaneously, delivering high-quality, data- driven solutions within tight deadlines.

Analyzed multi-channel marketing campaigns (email, social media, paid media) to uncover actionable insights and support strategy refinement.

Conducted customer segmentation to enhance personalized marketing efforts and improve overall campaign performance. Collaborated with cross-functional teams (marketing, sales, product) to define success metrics and align insights with business objectives.

Evaluated campaign effectiveness using performance trends to Key skills

Data Cleansing

Web Analytics

Marketing Analytics

Data Mining

Microsoft Power BI

Analysis

Time Series

Market Research

Campaign Analytics

EDA

Google Data Studio

Marketing Campaigns

Business Analysis

Google Tag Manager

Google Analytics

Canva

Tableau

Personal Information

City Hyderabad

Country INDIA

Languages

Telugu

English

Hindi

inform strategic adjustments and ongoing optimization. Mar 2023 - Sep 2024

Junior Data Analyst

Zigna AI

Lead market research efforts providing superior and timely analytical support for business development and customer services. Collaborate with cross-functional teams to implement and manage tags and code on multiple websites.

Produce detailed client-facing reports to identify areas of opportunity for improving campaign performance.

Execute data visualization using Tableau, generating comprehensive monthly performance reports driving an 18% improvement in efficiency.

Conduct advanced analysis using Google Analytics and Google Tag Manager contributing to a 20% increase in marketing effectiveness. Implement a real-time dashboard using Microsoft Power BI to foster data-driven decision-making.

Jan 2023 - Mar 2023

Junior Research Analyst

ZignaAI

Assisted in the collection and organization of healthcare data from diverse sources, including clinical studies, health databases, and public records.

Conducted thorough data cleaning and performed basic statistical analysis utilizing tools such as Excel, Python, and R. Supported the creation of comprehensive research reports, dashboards, and presentations for both internal and external stakeholders.

Executed literature reviews to remain informed on trends and advancements within the healthcare industry.

Collaborated effectively with cross-functional teams comprising data scientists, healthcare professionals, and policy analysts. Ensured data accuracy, privacy, and compliance with relevant healthcare regulations, including HIPAA.

Mar 2022 - Sep 2022

Software Engineer

Brevity Softech

Developed and executed strategic plans, significantly improving productivity and achieving positive business outcomes. Conducted predictive modeling trends presentations that enhanced strategic decision-making processes.

Collaborated with cross-functional teams to streamline operations and boost efficiency across projects.

Social links

https://www.linkedin.com/in/kumar816/

Utilized PHP to effectively resolve customer-related issues, ensuring high levels of client satisfaction.

Feb 2021 - Jan 2022

Junior Analyst Intern

Innodatatics

Developed a comprehensive understanding of data cleansing techniques and their importance in maintaining data integrity. Conducted Exploratory Data Analysis (EDA) to extract meaningful insights and identify trends within complex datasets. Employed predictive modeling and data visualization methodologies to communicate findings and strategic recommendations effectively.

Gained hands-on experience in both supervised and unsupervised learning techniques, enhancing skills in machine learning applications.

Certification

Seimen plc s7-300

Data science using python and R programming

Professional Tableau Desktop

Artificial Intelligence & Deep Learning

Advanced Google Analytics

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