Digital Marketer

Sayali Patil

*****.********@*****.*** Columbia, MD +1-410-***-**** www.linkedin.com/in/sayali-patil-b1589656 Portfolio Link

CAREER OBJECTIVE

Results-driven digital marketing professional with proven expertise in SEO, social media marketing, and content optimization. Skilled in on-page and off-page SEO, Facebook Ads, data analysis, and utilizing tools like Google Analytics and SEMrush to drive actionable insights. Track record of achieving first-page rankings and increasing website traffic. Eager to leverage analytical and creative skills to contribute to digital growth

KEY SKILLS

SEO: On-Page & Off-Page Optimization Keyword Research Content Strategy SEO Tools: SEMrush Ahrefs Google Search Console Screaming Frog Social Media: Instagram LinkedIn Facebook Social Media Strategy Advertising: Facebook Ads Manager Google Ads (Search, Display, Video)

Content Creation: Blog Writing Visual Content (Canva, WordPress) Email Marketing: Email Content Creation Performance Analysis Analytics & Reporting: Google Analytics Moz Seoptimer Microsoft Excel

Technical Skills: HTML CSS Other: Communication Collaboration HubSpot (Content Calendar)

WORK EXPERIENCE

MentalHealthCPR, LLC Virginia (Remote) Dec '24 - Present

Social Media Marketing Strategist- Intern

•Designed and implemented social media plans tailored to brand goals, resulting in follower growth

•Produced compelling, brand-aligned content (posts, videos, and stories) for platforms like Instagram and LinkedIn

•Boosted followers by 30% and enhanced client acquisition by crafting engaging therapy offer flyers and executing targeted LinkedIn email outreach to connect with potential clients.

LeadrPro Santa Monica CA Sep '24 - Dec '24

SEO Marketing Intern (Remote)

•Developed and executed an SEO strategy by optimizing 30 blog posts, achieving first-page visibility for 30+ key terms and attracting 1,000+ monthly visitors

•Managed thorough keyword research and integrated targeted terms into blog content, significantly boosting user engagement

•Managed blog analysis, optimized meta tags, and implemented outbound link building to further enhance search engine rankings

Digital Marketing Helpline Remote India Feb '24 - Aug '24

Digital Marketing Intern

•Optimized website SEO with WordPress, conducting keyword analysis to boost search rankings by 20% and increasing on-page engagement with 75+ long-tail keywords

•Enhanced social media presence by creating visual content for Instagram and managing Facebook Ads and email campaigns, achieving a 30% open rate

•Utilized Excel for data management and performance tracking, streamlining content planning and improving user experience

Howard County Public School System Columbia Maryland Nov '16 - Mar '20

Food Service Assistant

•Oversaw all aspects of cafeteria operations, including meal planning and preparation

•Handled cash transactions and provided exceptional customer service in the cafeteria setting

N. Wadia College Pune India Jun '11 - May '13

Computer Science Instructor

•Instructed students in web development technologies such as HTML, CSS, Java, and SQL while overseeing their project work

•Regulated lab assignments to enhance students' programming skills through hands-on experience

PROJECTS

SEO Strategy for Sky Asia Tours

•Made and executed a comprehensive SEO strategy to boost online visibility and search engine rankings

•Operated detailed keyword research and optimized on-page elements (title tags, meta descriptions, internal links) to

enhance user experience

•Implemented off-page SEO tactics like guest blogging and backlink building, using SEMrush, Ahrefs, and Google Search Console for performance analysis

Facebook Advertising Campaign for Sky Asia Tours

•Executed a targeted Facebook ad campaign across India, Nepal, and Bhutan, achieving 5M video views and 12M user reach in one month.

•Targeted users aged 21-65+ and monitored KPIs (impressions, clicks, traffic, conversions) for optimal engagement.

•Boosted the brand engagement and customer interactions by strategically placing ads

Google Analytics 4 (GA4) Implementation & Analysis

•Configured GA4 with custom event and conversion tracking to monitor key user behaviors such as contact_pageviews, purchases, and cart views

•Analyzed traffic sources and campaign performance, tracking metrics like 19,620 paid search users and $20,793 in organic revenue

•Managed audience and e-commerce analysis to identify user trends, top-selling items, and abandoned cart rates

Digital Advertising Strategy for SmartEdu

•Conducted keyword research with Google Keyword Planner and SEMrush, and designed multi-channel Google Ads campaigns (Search, Display, Dynamic) using Target CPA and Manual CPC bidding

•Created compelling ad copy and visuals for SmartEd's courses, and developed a Facebook Ads strategy with Video and

Carousel Ads targeting Custom and Lookalike Audiences

•Monitored real-time campaign performance with Facebook and Google Ads analytics, using A/B testing to optimize ad elements and boost conversions

CERTIFICATIONS

•Successfully completed the Google Ads Search Certification program to enhance expertise in online advertising strategies and campaign management

•Completed Executive Post Graduate Certification in Digital Marketing and Analytics from Hub Divaysampark at IIT Roorkee in collaboration with Intellipaat

EDUCATION

Zulal Bhilajirao Patil College

Dhule, India Jun '09 - May '11

Masters in Computer Science

Jai Hind College Dhule, India Jun '06 - May '09

Bachelors in Computer Science

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