Product Manager Development

Fábio Oliveira

Orlando, FL 407-***-**** *********@*****.***

linkedin.com/in/fabiobdoliveira

Bilingual: English & Portuguese Product Manager Paid Media Performance & Martech LATAM & North America

Professional Summary

Bilingual Senior Product Manager with 10+ years leading cross-functional teams in digital product development, growth strategy, and performance media across LATAM and North America. Demonstrated success in launching and optimizing data-driven solutions in e-commerce, loyalty, and B2B marketplaces. Skilled in translating business goals into product strategy, driving user engagement, and improving KPIs across paid media and owned channels. Passionate about innovation, experimentation, and customer-centric product development.

Core Competencies

• Product Strategy & Roadmap

• Paid Media & Performance Marketing

• Agile / Scrum / Kanban

• User Stories & Discovery

• Cross-functional Team Leadership

• Analytics (BI, NPS, OKRs)

• Tools: JIRA, Confluence, Figma, MIRO, Power BI, Zendesk, MS Office Professional Experience

Smiles (GOL Linhas Aéreas) — Product Development Coordinator São Paulo, Brazil 08/2022 – 04/2024

Smiles is one of Brazil’s largest loyalty programs with over 13M customers.

• Led end-to-end product strategy and roadmap execution across front-end, back- end, and payment flows, partnering with 4 different technology units.

• Delivered high-impact product launches, including a new online shopping platform resulting in 10x sales uplift in first hour and a 98% reduction in bugs.

• Facilitated Agile ceremonies with product, tech, UX/UI, and business teams

(~20 people).

• Presented performance KPIs and growth initiatives to senior leadership in bi- monthly strategy reviews.

Juntos Somos Mais — Product Development Coordinator São Paulo, Brazil 08/2022 – 04/2024

Tech startup with 90K+ associated stores and 1.2M members in civil construction.

• Managed 40+ improvement projects and defined roadmap priorities for tech and growth squads.

• Conducted product discovery, usability tests, and prototyping.

• Created OKRs and success metrics to track business impact and customer satisfaction.

• Launched and scaled “Pronta Reforma”, leading to a 59% GMV increase in 7 days and becoming a top-4 seller on the B2W platform. iFood — Senior Project Analyst – CX

São Paulo, Brazil 06/2019 – 03/2021

Largest foodtech platform in Latin America with 40M+ clients.

• Designed and optimized CX product flows supporting >1000% scale growth in customer operations.

• Managed Scrum rituals with UX, DevOps, Support, and Stakeholders, improving time-to-market and NPS.

• Launched Meal Vouchers product with 95% CSAT, 99.5% SLA, and 1.5% contact rate.

• Combined product discovery with delivery excellence to drive experimentation and learning loops.

ClearSale — Product Analyst – Anti-fraud & Credit Scoring São Paulo, Brazil 01/2018 – 06/2019

• Created and improved over 25 operational processes for e-commerce fraud prevention.

• Monitored and analyzed user interactions, writing BDD stories using JIRA & Confluence.

• Reduced fraud ops cost by 12% while improving CSAT to 93%. Walt Disney World — Custodial Utility (Part-time)

Orlando, FL 09/2024 – Present

• Demonstrates reliability, attention to detail, and commitment to guest satisfaction at a global brand.

Education & Certifications

Associate Degree in Marketing & Communication

Universidade Cidade de São Paulo – Brazil

Certifications:

• Agile Project Management – ESPM

• Customer Experience Management – FIAP

• Design Thinking – FIAP

• Emotional Intelligence – Conquer

• Lean & Whitebelt – Sebrae / EDTI

• NLP & The Business World – FIAP

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