Social Media Digital Marketing

Uwayo Blandine

Kigali, Rwanda

***************@*****.*** +250-***-***-***

LinkedIn: www.linkedin.com/in/uwayo-blandine-912053324

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PROFILE SUMMARY

Strategic and innovative digital marketing professional with expertise in social media management and campaign development, conversation management and data entry. Skilled in creating impactful marketing campaigns that enhance brand visibility, engage audiences, and drive growth. Proficient in multi-platform strategies, performance analytics, and content creation tailored to diverse audiences.

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AREA OF EXPERTISE

Social Media Management: Expertise in platform-specific strategies, engaging content creation, and community management.

Digital Advertising Campaigns: Skilled in planning, executing, and optimizing paid campaigns via Google Ads and Facebook Ads Manager.

Content Creation and Strategy: Proficient in developing high-quality, tailored content including social media graphics and email campaigns.

Analytics and Performance Tracking: Experienced in tools like Google Analytics and Facebook Insights to monitor campaign performance and derive actionable insights. Email Marketing and Automation: Created and managed campaigns aligned with broader marketing goals, including newsletters and list segmentation.

Customer Engagement and Brand Building: Built meaningful relationships with online communities and maintained consistent, on-brand communication.

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PROJECT ACCOMPLISHMENTS

Executed a successful ad campaign for an online jewelry store. Developed an ideal sales funnel for e-commerce.

Created and scheduled content for a Facebook page.

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INTERPERSONAL SKILLS

Communication: Clear articulation in content creation, email campaigns, and client presentations. Team Collaboration: Coordinated effectively with designers, developers, and sales teams. Client Relationship Management: Built strong connections to understand client needs and deliver tailored marketing solutions.

Strategic Planning: Crafted long-term marketing strategies aligned with business goals. Adaptability and Problem-solving: Quickly adjusted strategies based on campaign performance and client feedback.

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CERTIFICATIONS

Digital Marketing Professional Certified, December 2024 Skills: Content creation and scheduling, sales funnel development, Facebook ad campaigns Facebook Certification in Content Creation and Scheduling Facebook Certification in Ad Campaign Performance

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WORK EXPERIENCE

Customer Attendant, JJ Supermarket – Musanze, Rwanda (August 2024 – November 2024) Delivered excellent customer care to enhance sales and client satisfaction. Successfully advertised for Cleo, a clothing brand, achieving increased visibility and positive engagement.

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EXTRA-CURRICULAR ACTIVITIES

2023: Earned a Certificate of Excellence from Cleo, recognizing outstanding contribution to advertising and brand promotion.

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ACADEMIC QUALIFICATIONS

Digital Marketing Skills Institute, 2024

Sonrise High School, 2018–2024

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INTERESTS

Literature: Writing and reading books

Traveling and learning about new cultures

Practicing digital marketing skills

Learning new languages

References

Available upon request

Contact this candidate