Marketing Manager Lifecycle

Candice Trebus, MBA

Phone: 408-***-**** Email: ************@*****.*** Remote - East Coast Raleigh NC Summary

Account Based Marketer crafting end-to-end campaign strategy across multiple platforms. AI-friendly human with prompt engineering expertise growing clientele and fostering customer engagement. The secret to my outstanding work performance is an adjustable-height desk. B2B B2C ABM Lead Generation Growth Marketing Lifecycle Marketing AI Prompt Engineer Work Experience

Woodruff Sawyer - Account Based Marketing Manager

12.2022 – current

● Spearhead the development and execution of comprehensive go-to-market strategies for targeted account-based marketing (ABM) campaigns, orchestrating multi-channel initiatives with diverse multimedia requirements to drive engagement and pipeline growth within key accounts

● Optimize Pardot lead scoring and grading models to prioritize high-potential prospects, coupled with the design and execution of targeted prospect marketing strategies that accelerate lead progression and conversion

● Architect and deploy sophisticated digital campaign strategies encompassing prospect acquisition, lead nurturing, and client retention initiatives, leveraging data-driven insights to optimize campaign performance

● Generative AI vendor liaison in charge of tool set-up and maintenance, team training, prompt engineering, and collaborative problem solving to enhance marketing efficiency and effectiveness Skillz Inc. - Head of Player Comms/ Lifecycle Marketing Manager 05.2018 – 05.2022

● Built, mentored, and managed a high-performing team of email marketers, copywriters, and designers, fostering a collaborative environment focused on delivering impactful marketing campaigns

● Defined and implemented departmental Objectives and Key Results (OKRs), Key Performance Indicators (KPIs), and strategic goals aligned with overarching corporate objectives, ensuring measurable progress and accountability

● Spearheaded initiatives leveraging data analytics, advanced segmentation techniques, and meticulously crafted customer journeys to drive significant improvements in revenue generation, user engagement, customer retention, conversion rates, and overall customer lifetime value (Marketo, SendGrid, Tableau, JIRA)

● Conceptualized and implemented a robust A/B testing program to systematically identify and scale successful multi-channel marketing strategies, collaborating effectively with Marketing, Live Operations, User Acquisition, and Product/Engineering teams to drive company-wide impact

Electronic Arts - Global Lifecycle Marketing Manager 09.2016 – 02.2018

● Developed and implemented comprehensive email onboarding and retention strategies across a diverse portfolio of global gaming franchises, including The Sims 4, Mass Effect, EA Originals, NHL, UFC, and The Sims Mobile, driving enhanced player engagement and long-term value

● Led and collaborated with cross-functional teams (e.g., brand, product, analytics) to ensure seamless end-to-end execution of global email marketing campaigns, maintaining consistent messaging and achieving cohesive marketing objectives

(Percolate, Atrium)

● Continuously monitored, tracked, and executed rigorous A/B testing on email campaigns to optimize key performance indicators (KPIs) and maximize engagement, conversion, and retention through data analytics (Salesforce Marketing Cloud, Datorama)

Akraya, Inc. - Marketing Manager

10.2014 – 09.2016

● Led and mentored a team of marketing professionals, establishing standardized departmental processes, implementing effective hiring strategies, and fostering a high-performing marketing function

● Directed the comprehensive marketing strategy and execution for a $45-million boutique staffing firm, aligning marketing initiatives with overarching business objectives to drive growth

● Enhanced brand awareness and amplified market presence across diverse channels, including website optimization, targeted email marketing, engaging social media campaigns, and strategic print advertising (Google Analytics, HubSpot, Marketo, Hootsuite)

● Identified emerging business opportunities and developed data-driven marketing strategies to effectively target new markets and achieve key business goals

Cat Duo - Co-Founder & Marketing/ PR Manager

10.2013 – 09.2014

● Wrote and designed all digital marketing including content, PR, distribution, press kit, company deck, social media, email marketing, campaigns and ads (Hootsuite, Asana, Google Analytics, Adobe Creative Suite)

● Successfully drove the marketing efforts of the Kickstarter project Fish Cook: Digital Edition. Raised over $15k for an Android/iOS app port from the board game Fish Cook by Cheapass Game Gilbane Building Company - Sr. Proposal Writer

07.2006 – 04.2013

● Led and directed geographically dispersed, cross-functional teams in the development of high-impact, best-in-class proposals that secured multi-million-dollar construction contracts

● Conducted in-depth analysis of complex Request for Proposals (RFPs) to meticulously identify all requirements and critical success factors, ensuring the creation of compelling and client-specific proposals that directly addressed their unique needs and objectives

● Developed, managed, and authored compliant and persuasive proposal content, leveraging strong storytelling and value proposition articulation to effectively capture new business opportunities (Adobe Creative Suite) Education

Arizona State University - W. P. Carey School of Business - Masters Business Administration 01.2015 – 12.2016

Activities and Societies: Student Ambassador, MBA Program Arizona State University - Bachelors of Arts, Spanish 08.2002 – 12.2005

Student Worker: Sr. Student Program Assistant TRiO Activities and Societies: AIESEC Arizona - VP Public Relations Sigma Delta Pi - Webmaster

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