Marketing Director Project Management

MARK SOWDERS – Experienced Marketing Communications Strategist

**** ******** **, *******, ** 77063

***************@*****.*** - Ph 409-***-****

EXPERIENCE

- 20+ yrs progressive marketing/communications experience with SMBs, non-profits, and Fortune 500 corporations

- Managed budgets ($500K-$4.2MM) with 8% avg savings; 18% avg increase unique visitor and digital conversion growth

- Directly engaged vendors, media, associations, and local/state/federal economic development/regulatory agencies

- Led/collaborated project management – Agile/Scrum, MS Project, Slack, Asana, Monday.com, Jira

- Content research, writing and distribution; and RFQ/P research, creation, formal industrial and municipal submittal

- Trade show logistics, booth design, sales strategy and promotion domestically and internationally

- CRM/CMS/MA systems integration/mgmt – Sprout Social, HubSpot, Salesforce Marketing Cloud

- Digital & traditional omnichannel marketing with performance metrics (KPIs, ROI, ROAS), customer insights, A/B testing

- Data reporting with Google and Adobe analytics for demand and lead generation, customer acquisition, and retention

MARKETING STRATEGIST June 2022-Current (sporadic projects) Petrolequip

– Sell, search, buy preowned O&G equipment nationwide/international (The Woodlands, TX)

- Build marketing framework, collateral, event organization, advertising, and media

- Provided industry research, PDF/sales presentation, content translation, email campaigns MARKETING DIRECTOR Jul 2021-June 2022 (left for potential growth) Eskimo Hut / The Station / Vertical 1 Services (same owner)

– Beverage Retail / C-store / Disaster Construction (Houston, TX)

- Market research and supervised marketing: POS, OOH, events, PR, social media. Proj mgmt via MS Teams

EXECUTIVE MARKETING DIRECTOR Feb 2020 - Dec 2020 (Covid economic impact) Indital (US division of Gonzato Group) – Global manufacturer of wrought iron and stainless-steel stair railing (Houston, TX)

- Led stakeholder communication and strategy with distributor network. Project management via Asana.

- Assisted with introducing first ever nationwide retail merchandising program and retail bundled product line

- Assigned lead for new product development; introduced MS Teams along with distributor POS and planograms

MARKETING PROJECT MANAGER Jul 2016 - Jan 2020 (contract assignments) Pink Cilantro: Facilitated acquisition of new clients i.e. Neste US division (renewable fuel). (Houston, TX) Conn’s: Implemented research for new corporate B2B/commercial initiative; led direction of new credit call center Capital One: Led SMB POS competitive research, content, and product training. Proj Mgmt via Agile/Scrum.

EXECUTIVE MARKETING DIRECTOR Dec 2015 - Jun 2016 (left company due to unethical business practices) Hartman Income REIT – CRE Office/Retail/Industrial: 49 properties (Houston, TX)

- Supervised two marketing departments (Investing and Leasing) for all digital, on-site, and mass media marketing

- Elevated to Systems Integration Team Lead by President. Advised HR on Best Places to Work & online reputation mgmt

- SWOT analysis, new building identification, tenant/employee programs, new emergency response PR methodology

MARKETING DIRECTOR Oct 2014 - Aug 2015 (owner change; closed Marketing Dept) ITEX Group - Multifamily Construction/Management: 42 properties (Houston, TX)

- Managed all creative/media buying for online and mass media advertising; introduced Spanish translated collateral

- Negotiated new senior housing section in regional real estate publication and resident pharmacy discounts

- Created presentations, videos, and formal RFQ/RFP presented to city councils and governmental agencies

MESSAGING STRATEGIST Feb 2013 - Oct 2014 (agency contract ended with HP split) Hewlett-Packard – Worldwide Marketing Consumer Division (Houston, TX)

- Researched and wrote value propositions and KSP messaging for retail sales sheets, videos, POS, packaging, advertising

- Promoted to Worldwide Marketing division within six months; assigned to new Strategy team by division VP

- Facilitated messaging coordination amongst multiple stakeholders corporate wide and external

CONSULTANT Mar 2012 - Feb 2013 (contract)

Clients: Premier Home Health & Hospice Agency; art reality series; outdoor entertainment complex (San Antonio, TX)

- Engaged regulatory agencies and media, created collateral, websites, videos, advertising, and sales presentations.

MARKETING MANAGER May 2011- Mar 2012 (layoff mid-level mgrs by new Pres) Insco Distributing Inc. – HVAC/R Industry Wholesaler/Distributor (San Antonio, TX)

- Surpassed prior sales levels with national refrigerant program during industry supply shortage

- Coordinated stakeholder co-branding among vendor/distributor programs, including promo with NASCAR

- Developed first ever accredited HVAC Contractor QuickBooks program with Texas A&M University-San Antonio

- Supervised all vendor/distributor/dealer marketing, merchandising and advertising programs

DISTRICT MANAGER Apr 2000 - Jan 2002 (left to assist family business) Texaco/Shell – (Cincinnati, OH)

- Supervised 120 employees - 13 convenience stores/4 QSRs; improved employee turnover; 2% sales increase

EDUCATION: BA Marketing and BA Communications - Lamar University (Beaumont, TX, 1998; 2 yrs UT Austin)

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