Social Media Project Management

RA

OBJECTIVE

To leverage my expertise in account

management by building and

maintaining strong client

relationships, effectively managing

budgets and resources, and fostering

collaboration across teams to deliver

exceptional results in dynamic

environments.

SKILLS

PMP-Certified Project Manager

Expert in Marketing Operations &

Strategic Campaigns

Project Management

Creative Project Management

Production Project Management

Strategic Planning

Budget Management

Cross-Functional Collaboration

Rosa M. Almodovar

E: ***********@*****.***

P: 718-***-**** New York, NY. https://www.linkedin.com/in/rosa- almodovar-pmp-pmi-acp-109514210/

Experience

ReSource Pro, New York, NY Lead Specialist, Marketing Operations 2022 - 2025

• Social Media: Managed LinkedIn social media efforts, coordinating content creation and posting to ensure alignment with brand strategy and engagement goals.

• Collaboration & Streamlined Execution: Engineered advanced marketing operations systems that redefined campaign scheduling, optimized resource allocation, and enhanced financial tracking, driving cost savings while adhering to strict budgets.

• High-Volume Campaign Management: Spearheaded high-volume marketing campaigns, including the flagship Panorama and Policy Servicing initiatives, achieving on-time delivery with actionable status reports to senior leadership.

• Project Management Expertise: Engineered advanced marketing operations systems that redefined campaign scheduling, optimized resource allocation, and enhanced financial tracking, driving cost savings while adhering to strict budgets.

• Marketing Calendar Development: Designed and launched integrated cross-functional marketing strategies, introducing the department’s inaugural annual marketing calendar, which streamlined resource management and improved operational efficiency by 25%.

• Status Reporting & Agile Leadership: Presented project statuses to marketing managers and led daily stand-up meetings for agile adjustments.

• Budget Management: Managed marketing budgets, ensuring efficient resource allocation and adherence to financial goals.

• Vendor Management: Directed end-to-end marketing operations, including vendor negotiations, budget stewardship, and purchase order tracking, consistently delivering high-impact campaigns within deadlines.

• Event Management: Executed comprehensive planning and managed logistics for the organization's marquee annual event, "Summit," ensuring seamless execution, high attendee satisfaction, and alignment with strategic marketing objectives.

SKILLS CONT.

Marketing Operations

Social Media Marketing

Data Analysis

MS Office (Word, Excel, Outlook,

PowerPoint)

Google Drive, Google Docs

Filemaker, Maconomy, Mac System

Working knowledge Acrobat

Illustrator, Acrobat InDesign with

ongoing efforts to deepen

proficiency.

Working knowledge of Looker Studio

Monday.com, Wrike, SharePoint,

Workday

Currently pursuing Google Analytics

to enhance expertise.

Contract Work, New York, NY- Upcoming Brand (RexRuby.com) Freelance Marketing Specialist 2021 - 2024

• Content Development & Campaign Management: Pioneered innovative advertising strategies for RexRuby.com, crafted SEO focused, social media content that reinforced brand identity.

• Social Media: Directed comprehensive marketing efforts, including strategic ad placement and content development, to amplify brand visibility and engagement.

• Campaign Performance Analysis: Optimized social media campaigns by analyzing key metrics, enhancing ad performance, and capturing target audience attention.

Medallion Retail, New York, NY Account/Project Manager 2007 - 2022

• Social Media: Led content and design creation for Instagram, LinkedIn, and Facebook campaigns, boosting brand visibility and engaging B2B partners.

• High-Volume Campaign Management: Orchestrated integrated marketing campaigns for major retailers (Barnes & Noble, Buy Buy Baby, and Starbucks), acting as the primary client liaison and leading cross- functional teams to deliver print, web, and radio assets on time.

• Client & Internal Communication: Bridged communication between clients and internal teams while partnering with third-party media companies to deliver cohesive advertising campaigns that aligned with client objectives.

• Challenge Identification & Resolution: Anticipated project challenges and implemented proactive solutions, maintaining team morale and ensuring consistent delivery of high-quality marketing materials for prestigious retail brands.

• New Business Meetings Facilitation: Spearheaded weekly business development meetings that generated new client relationships, while creating and maintaining financial tracking systems for marketing initiatives.

• Financial Tracking: Developed and maintained the monthly marketing initiative billing report for accurate financial tracking.

• Key Projects: Barnes & Noble NOOK device launch, Storytime events,

"Discover Great New Writers" initiative, and Hillary Clinton's book launch in New York and Los Angeles stores. Also produced the Medallion newsletter, providing actionable marketing insights to internal stakeholders.

Education & Certifications

• Project Management Professional (PMP) Certification Project Management Institute, June 2023

• PMI Agile Certified Practitioner (PMI-ACP) Project Management Institute, December 2023

• IMB AI Fundamentals, February 2025

• Hubspot Digital Marketing Certification, April 2025

• Bachelor’s Degree, Public Relations Hawaii Pacific University, Honolulu

Contact this candidate