Customer Service Digital Marketing

URSZULA LUPINSKA WNEK

Madison, Connecticut ***** *****.*******@*****.*** 475-***-**** LinkedIn

PROFESSIONAL SUMMARY

Award-winning and results-driven healthcare and pharmaceutical sales professional with 8+ years of experience in sales, marketing, and operational leadership. Proven expertise in home care operations, pharmaceutical sales, and business growth through strategic marketing and community outreach. Adept at leveraging AI and digital tools to enhance content creation, streamline workflows, and drive engagement. Bilingual in English and Polish. Seeking opportunities where, healthcare expertise, strategic sales and digital marketing intersect.

CORE EXPERTISE

Healthcare Sales & Marketing Business Development Pharmaceutical Sales Client Relationship Management AI & Digital Marketing Home Care Operations Account Retention Strategic Partnerships Team Leadership Consultative Selling Remote Team Collaboration Regulatory Compliance Market Expansion Sales Training & Coaching Budget Oversight

ACHIEVEMENTS

●Expanded client base through building a strong relationship with residents and family members at J.M. Homecare LLC.

●Increased resident satisfaction from 71.2% to 85.3% by implementing proactive communication strategies, including regular family updates, daily check-ins, and timely follow-up on concerns.

●Drove referral growth to expand two outpatient clinics from 20 to 40 daily patients each through strategic physician outreach, senior living events, and targeted local marketing at Physical Therapy and Rehab LLC.

●Led the implementation of an EMR system, replacing paper charts to streamline workflows, enhance data accuracy, and improve overall operational efficiency.

●Led the #1 ranked sales team in the region (2013) at Zaklady Farmaceutyczne Unia.

●Maintained long-term relationships with 15+ key accounts.

●Achieved 132.9%OTC and 139.3% RX of annual sales target in 2012 at Zaklady Farmaceutyczne Unia.

●Recognized as a top-performing sales representative (195% of quarterly target).

●Ranked Top 10 Sales Representative multiple times at Boiron.

●Selected to present at industry conferences with 200+ physicians and medical professionals.

PROFESSIONAL EXPERIENCE

J.M. HOMECARE LLC – Guilford, Connecticut 2023 – Present

Home Care Agency Manager

●Manage care coordination for 150+ residents, ensuring high-quality service and client satisfaction.

●Oversee daily operations, including staff training, scheduling, and compliance with healthcare regulations.

●Design personalized care plans to enhance patient outcomes and service retention.

●Lead community outreach efforts, establishing referral partnerships to expand service reach.

●Support and monitor day-to-day delivery of quality resident services, resulting in high resident, family, and associate satisfaction.

●Collaborate with healthcare professionals and families to address changes in residents’ conditions, ensuring all care updates are promptly communicated.

●Foster strong, trusting relationships with residents and their families by maintaining open communication, addressing concerns promptly, and tailoring services to individual needs.

●Develop, coordinate, and implement specialized programs for residents with cognitive impairment, focusing on innovative strategies to support their physical, social, and psychological well-being.

PHYSICAL THERAPY AND REHAB LLC – West Haven, Connecticut 2014 – 2023

Practice Manager/ Business Development Manager

●Managed daily operations, marketing, and referral efforts for a multi-location physical therapy practice.

●Utilized EMR TurboPT software for patient records, scheduling, and insurance processing.

●Built strong physician and healthcare provider relationships to enhance referral pipelines.

●Led consultative outreach and patient education to drive service adoption.

●Developed and implemented virtual consultation processes, ensuring seamless patient interactions.

●Effectively manage remote communication with clients and healthcare professionals via digital platforms.

ZAKLADY FARMACEUTYCZNE UNIA SPOLDZIELNIA PRACY– Poland 2012 – 2014

Manager of Pharmaceutical Sales Representatives

●Supervised a team of 5 sales representatives, setting and monitoring sales goals.

●Conducted training and coaching to enhance team performance.

●Built long-term strategic partnerships with physicians, pharmacists, and hospital staff.

●Delivered compelling sales presentations backed by clinical data.

●Utilized remote sales strategies to increase product reach and engagement.

Pharmaceutical Sales Representative 2011 – 2012

●Promoted OTC and prescription medications, cosmetics, and medical devices.

●Applied consultative sales techniques to drive revenue and meet territory goals.

●Organized and led “lunch and learn” educational sessions for healthcare professionals.

BOIRON SP. Z O.O. PIASECZNO – Poland 2008 – 2011

Regional Sales Representative

●Specialized in pharmaceutical homeopathic medication sales.

●Developed relationships with healthcare professionals through consultative selling.

●Executed remote marketing campaigns to expand regional awareness of products.

CERTIFICATIONS

●Introduction to Social Media Marketing- Coursera/Meta

●Social Media Management-Coursera/Meta

●Generative AI-Prompt Engineering Basic-Coursera/IBM

●Management Skills for New Managers-Coursera/STARWEAVER

●Sales and CRM Overview- Coursera/Pathstream

●Certified National Pharmaceutical Representative (CNPR)

EDUCATION

●Master’s Degree, Physical Therapy – Medical University in Bialystok, Poland (Degree program has been accepted by FCCPT for the purposes of employment in the United States).

●Bachelor’s Degree, Physical Therapy – Health Protection College, Bialystok, Poland

TECHNICAL SKILLS

●AI & Automation: ChatGPT, Flux, AI-driven content creation

●Graphic Design & Video Editing: Adobe Suite, CapCut, Canva

●Social Media Marketing: Facebook, LinkedIn, Content Strategy

●Remote Collaboration Tools: Slack, Zoom, Microsoft Teams

ADDITIONAL EXPERIENCE

●Self-Published Author: Be Like Ethan – A Guide to Being Awesome and Kind

●Founder of “Fantastic Fables” – A children's book company that focuses on creating inspiring, educational, and entertaining stories for young readers. Digital content creation, marketing, and engagement.

●Utilize AI-driven tools (ChatGPT, Canva, CapCut, Adobe) to create marketing materials and social media content.

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