User Experience Business Process

Andrew B. Lee **********@*****.*** 347-***-**** linkedin.com/in/andrewblee

New York City, United States

My main objective is to lead and inspire Product and Engineering teams to drive innovation, super-serve the end users, and help businesses and brands thrive and grow.

Professional Experience

Luminate Data, New York

VP of Product

November 2022 — Present

• Planned, developed and launched the Streaming Viewership Enterprise Data Analytics platform.

• Managed Product Operations for Product and Engineering teams.

• Planned and implemented company's first generative AI components and road map for the platform's predictive graph and analysis features.

• Platform generated $16 million of licensing revenue in the first 12 months of launch, Blavity Inc., New York

VP of Product

January 2021 — October 2022

• Led Product, Product Operations, Engineering and Design teams to relaunch all sites and internal platforms within the Blavity Network.

• Implemented strategy for both programmatic and direct advertising frameworks.

• Increased ad impressions for both video and display by 113% YoY. MRC Media, New York

VP of Product

November 2018 — December 2020

• Led all Product Planning and Operations efforts for all MRC Media properties.

• Increased overall traffic almost 300% across all brands.

• More than quadrupled programmatic revenue for display and video ads YoY. Schoology, New York

Head of Mobile Products

November 2015 — December 2016

• Created and managed their first Mobile road map and market strategy.

• Generated 27 million sessions and 3.7 million users YoY across IOS and Android Apps in first year of launch. Christie's Global, New York

VP of Product

July 2013 — July 2015

• Oversaw all Product Planning and Engineering efforts around Christies.com, Christies Live Auctions, My Christies, and Christie's mobile apps.

• Devised and launched the Christies Live video ecommerce experience and product plan (2014 gross revenue of $130 mil) and still in use to this day.

Discovery Communications, New York

VP of Product

November 2011 — June 2013

• Managed the overall product strategy and roadmap for the TV Network brands for both desktop and mobile for Discovery, Animal Planet, TLC, Military, Velocity, HowStuffWorks, Curiosity etc... Page 1 3

• Led all Ad product efforts which generated $17 million dollars in the first year of launch of video ad campaigns and video platforms.

NBC Universal, New York

Sr. Director of Product

February 2010 — November 2011

• Created and managed roadmaps for all digital products and experiences within the iVIllage.com Network, including videos, Community, photos, social media, site search, interactive tools.

• Increased both page views and ad impressions by 75% in less than 12 months.

• Increased Video time spent by 338% YoY mostly through best practices around performance optimization, promotion, SEO and placement.

MTV Networks / Viacom, New York

Director of Product

January 2006 — February 2010

• Devised and managed central video streaming and syndication platform for all Viacom brands.

• Under my leadership, the video platform streamed close to 400 million videos – up almost 300% over two years ago when it was first deployed - not to mention nearly 100 million mobile videos.

• Increased page views for all global digital properties to 400 million up almost 300% over two years.

• Video Ad revenue for MTVN increased overall in 2008 by an average of 43% for all Domestic MTVN brands vs. all of 2007. Primedia, New York

Director Product Development

November 2004 — January 2006

• Reported Directly to the General Manager of Primedia and performed as primary contact to the business units.

• Oversaw integration of all 213 Primedia Publications into new centralized tech stack and content management system which created efficiencies saving $15.7 million in OpEx. Fairchild Publications, New York, NY

Director of Technology

September 2000 — July 2001

• Hired to start the company's first internet division and subscription service for all consumer magazines including W, WWD, Jane and Details.

• Let all Product strategy for sites, Application Development. and Content Management platform efforts.

• Developed and managed `Online Fulfillment and Subscription Platform Hearst Corporation

Sr. Mgr. Digital Strategy

February 1996 — September 2000

• Planned and implemented all Site launches including Cosmopolitan, Good Housekeeping, Redbook, Town and Country, Victoria, Marie Claire, House Beautiful, Healthy Living, Country Living, Harlequin Books, Country Living Gardener, etc...

• Worked with Ad Sales to plan and implement ad roadmap that generated $26 million in first year. Microsoft Corporation, New York

Senior Producer

January 1995 — January 1996

• Established and produced @Watercooler, a women's career website hosted by the Microsoft Network with content and production provided by Hearst New Media.

• Attained viewership of 27 milion subscribers in the first year of launch. Page 2 3

Education

Bachelor of Arts: Comparative Literature, Minor in Economics Columbia University, New York City

Page 3 3

Contact this candidate