Digital Marketing Project Manager

Michelle Pokodner

Minneapolis, MN 443-***-**** *********@*****.*** LinkedIn

SUMMARY

Digital marketing professional with certification from the University of Minnesota and intermediate coding experience through She Codes. Leveraging 10 years of educational expertise to bring strong analytical, research, and communication skills to SEO. Proven ability to analyze complex information, develop strategic content plans, and effectively measure success through data-driven approaches. SKILLS

• Technical SEO: HTML/CSS, Site Structure, Page Speed Optimization

• Research & Analysis: Keyword Research, Competitor Analysis, Content Gap Analysis

• Tools & Platforms: Google Analytics, Google Search Console, SEMrush, Ahrefs, LMS Systems, Word Press, Meta Ad Campaigns, Google Ad Campaigns

• Content Development: Content Strategy, Copy Editing, Educational Content Creation, Professional Development

• Project Management: Curriculum Planning, Data-driven Intervention Project Manager, Resource Allocation, Timeline Management

• Data Analysis: Performance Metrics Analysis, Testing Methodologies, Data-Informed Decision Making

EDUCATION & CERTIFICATIONS

• SheCodes Junior Developer Certification, Anticipated in August 2025

• SheCodes Plus Certification, April 2025

• Google Analytics Certification, Google, 2025

• Digital Marketing Professional Certification, University of Minnesota, 2024

• Master’s Degree in Curriculum and Instruction, Loyola University, 2020

• Bachelor’s Degree in Elementary Education, Towson University, 2014 RELEVANT PROJECTS & EXPERIENCE

SEO & DIGITAL MARKETING PROJECTS

SEO Audit & Optimization for Hedgehouse Furniture (2024)

• Provided strategic recommendations, leveraging tools such as Google Analytics 4, Google Search Console, Ahrefs, Yoast, and SEMRush, to increase organic traffic, improve crawlability, and enhance page speed across mobile and desktop platforms.

• Analyzed SERP and executed a keyword strategy targeting relevance, authority, and variety aligned with user expectations and search intent using SEMRush, Ahrefs, Moz Keyword Explorer, Reddit, and Claude.ai.

• Assessed Core Web Vitals using Screaming Frog SEO Spider and Google Page Speed Insights, providing technical updates, including lazy loading JavaScript for optimization, title and meta tags improvements, and mobile-friendly enhancements using responsive web design and touch- friendly elements.

• Restructured site architecture and internal linking to improve content discoverability and user experience.

• Developed a backlink strategy and outreach plan, partnering with Etsy to boost domain authority, referral traffic, and conversions.

Digital Marketing Certificate Program (November 14, 2024)

• Achieved an overall score of 102% from the certification program

• Created and optimized multi-channel campaigns across Google Ads, Meta, and LinkedIn platforms

• Executed retargeted campaigns with detailed audience segmentation and conversion tracking

• Designed automated marketing workflows for lead nurturing and conversion optimization

• Built and optimized WordPress websites incorporating SEO best practices EDUCATION EXPERIENCE

Burnsville, Wayzata, and Eden Prairie Public Schools (2022-2025)

• Spearheaded the design and implementation of targeted intervention strategies for middle school students by leveraging data analytics, diagnostic assessments, and evidence-based instructional methods, resulting in measurable improvements in student achievement metrics.

• Led reading interventions that significantly improved literacy skills, increasing the Reading MCA pass rate from 50% to 70% and boosting FastBridge aReading scores by 78%.

• Implemented and led a data-driven, culturally responsive reading intervention model and presented at the Board of Education meeting

• Developed and delivered professional development for multilingual educators, integrating language objectives and instructional practices to increase student achievement

• Mentored and supported teachers in creating standards-based common assessments, improving Tier 1 instruction, and identifying students needing additional support Howard County Public Schools (2015-2022)

• Achieved tenure with an 11/12 rating as a highly effective teacher for all five evaluative years to maintain tenure, using the Danielson Framework

• Delivered differentiated instruction across all subjects, collaborating with multilingual teachers, behavioral specialists, and special educators to support diverse learners

• Specialized in language arts instruction, leading curriculum design and implementation for virtual, hybrid, and in-person learning while integrating technology assessment tools like DIBELS and MAP (NWEA)

• Led data-driven interventions, collaborating with the Instructional Intervention Team to track student progress and provided instructional support to colleagues

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