Social Media Digital Marketing
Resume:
Dacula, GA *****
****@********.***********.***
Emma O’Connell
PROFESSIONAL SUMMARY
Dynamic professional with extensive digital marketing and event planning experience, adept at driving brand growth through creative content and strategic project management. Skilled in fostering client relationships and enhancing customer engagement. Proven ability to lead teams effectively and develop innovative strategies that increase brand awareness. SKILLS
● Social Media Strategy
● Customer Engagement Techniques
● Vendor Management
● Digital Marketing
● Brand Development
● Project Management
● Content Creation
● Scheduling
● Creative Direction
● Event Planning
● Market Research
● Relationship Building
● Self Motivation
● Adaptability and Flexibility
● Computer Proficiency
● Teamwork and Collaboration
EXPERIENCE
Pure Barre, Dacula, GA — Manager
August 2023 - Current
● Designed and executed diverse social media content strategies to boost brand visibility and engagement
● Perform cleaning tasks, keeping stores neat and organized.
● Developed innovative marketing materials that effectively promoted studio events and increased audience attendance.
● Delivered exceptional customer service by efficiently resolving complaints and building strong client relationships.
● Drive sales through customer relationship building and suggestive selling techniques.
● Employ persuasive sales techniques to close deals while adhering to company standards for profitability.
● Monitor team productivity and performance to support goals.
● Create innovative strategies for increasing customer satisfaction and loyalty, highlighting an ability to think outside the box.
● Operate cash registers and POS to handle purchases, refunds, and exchanges for customers.
● Create quarterly schedules based on staffing needs, budgets and employee requests.
● Tag new merchandise for sale and updated signs.
● Use product knowledge for handling objections.
● Recruited, mentored, and trained new team members, fostering an environment of continuous improvement and high performance.
● Collaborated with vendors to ensure timely delivery and quality service, enhancing overall event success.
Georgia Dance Unlimited, Dacula, GA — Dance Teacher August 2021 - Current
● Adapt teaching methods to meet the needs of different ages and abilities of students.
● Develop and implement age-appropriate dance curriculum for students ranging from beginner to advanced levels.
● Demonstrate strong leadership skills while teaching group classes, private lessons, and workshops.
● Create choreography for student performances and competitive settings in various styles of dance such as jazz, musical theater, tap, ballet, lyrical, and contemporary.
Integrity Dance Academy, Winder, GA — Dance Teacher August 2021 - August 2024
● Demonstrated strong leadership skills while teaching group classes, private lessons, and workshops.
● Created choreography for student performances in various styles of dance such as jazz, musical theater, and contemporary.
● Organized and directed events such as recitals and competitions to showcase the talents of the students.
● Adapted teaching methods to meet the needs of different ages and abilities of students.
● Developed and implemented age-appropriate dance curriculum for students ranging from beginner to advanced levels.
Just as Planned, Dacula, GA — Event Operations Assistant March 2023 - October 2023
● Sent email, mail and memo correspondence on behalf of executives.
● Prepared agendas and materials for meetings and conferences.
● Built and maintained relationships with external vendors and clients.
● Conducted research projects as requested by management team members.
● Managed multiple projects and deadlines simultaneously to ensure deadlines were met.
● Provided administrative support to team members and management in daily tasks.
● Searched for information in company databases or online to answer questions or resolve problems.
● Monitored audience engagement on company social media pages. Finally Forever Weddings & Events, Dacula, GA — Wedding Planner October 2021 - December 2022
● Design and post promotional social media content to increase brand awareness and engagement
● Organized and coordinated multiple vendors to facilitate smooth operations on the day of the event.
● Consulted regularly with couples throughout the planning process to accurately capture their vision for their special day.
● Developed and implemented wedding planning strategies to ensure successful event outcomes.
● Managed guest lists for both ceremonies and receptions; handled invitations, RSVPs, seating charts.
● Coordinated transportation services for bridal parties on the day of the ceremony.
● Inspected event facilities to conform to event needs and identify and immediately correct issues.
● Offered all-day coordination of ceremonies, weddings, and receptions to meet the diverse needs of clients.
● Conferred with staff at the chosen event site to coordinate details.
● Oversaw all aspects of pre-wedding preparations, including venue selection, catering, floral arrangements, photography and videography, music, and entertainment.
● Actively sought out new business opportunities through networking events or referrals from past customers.
● Facilitated communication between clients and vendors to keep everyone informed about important details leading up to the big day.
● Assisted clients in creating a timeline for their wedding day activities and ensuring adherence to it throughout the course of the event.
● Provided personalized customer service by responding promptly to inquiries, addressing concerns, and resolving any issues quickly and effectively.
● Facilitated and guided ceremony rehearsals in preparation for weddings.
● Arranged meetings with clients to establish initial relationships and organize event details.
● Utilized and maintained complex databases to organize data and materials. Burn Boot Camp, Lawrenceville, GA — Burn Ambassador October 2021 - February 2022
● Developed and maintained a positive company image and reputation.
● Participated in community outreach activities to promote the company.
● Developed creative content such as videos, infographics, blogs, and articles to engage target audiences online.
● Created website and social media content to drive brand awareness and attract new customers.
● Keep the work area clean, organized and free of clutter at all times.
● Drove sales through prospect relationship-building and suggestive selling techniques.
● Created, managed, and maintained positive relationships with customers, vendors, and partners.
● Brainstormed marketing plans and activities to help drive brand loyalty and target groups.
● Evaluated existing processes and procedures and recommended changes where necessary.
● Greeted customers warmly and offered assistance.
● Operated cash register and POS to process sales transactions and handle payments.
● Assisted with training new employees on sales procedures. Sudbury Med Spa, Sudbury, MA — Receptionist
April 2021 - July 2021
● Greeted visitors warmly and ensured they had a positive experience.
● Answered phones professionally in accordance with organizational protocols.
● Ensured the reception area was clean at all times and stocked with necessary supplies.
● Followed scheduling guidelines to maximize efficiency when booking meetings or external
● Handled cash and credit card payments with accuracy.
● Provided superior customer service by responding to inquiries in an efficient and friendly manner.
● Managed daily calendar appointments for staff members. EDUCATION
Johnson and Wales University-Bachelor's Degree of Science in Entrepreneurship
Graduation Year: 2023
Relevant Coursework: Marketing Strategies, Business Development, Event Management
Awards & Honors
Summa cum laude
LICENSES & CERTIFICATIONS
● Social Marketing Certification-Hootsuite
● Hootsuite Platform Certification
● Level 2: Excel Yellow Belt
● AAA Food Handler
ACADEMIC AWARDS
● Awarded Faculty Award from the History Department
● Awarded Faculty Award from the English Department
● Awarded The Abigail and John Adams Scholarship
● Awarded Bernadette LaFollette Memorial Scholarship
● Awarded Aykroyd-House Post 132 American Legion Veterans Memorial Scholarship
● Awarded Jonathan Dutchka Memorial Scholarship
● Awarded Walker Development & Construction Management/Entrepreneurial Scholarship
● Awarded DCU Scholarship
● Awarded Robert Renie Memorial Scholarship
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