Hi, I'm Miranda Hornady.
251-***-**** ********@*******.*** Bay Minette, AL 36507
To obtain a job that will challenge me and allow me to use my education, skills, and knowledge in a way that is mutually beneficial to myself and the organization in which I am employed.
SUMMARY
• Campaign Support
• Schedule Management
• Best Practices Implementation
• Strategic Planning
• Project Development
• Project Planning
• Project Management
• Database Management
• Market Trend Analysis
• Campaign Management
• Market Analysis
• SQL Queries
• Time Management and Organization
SKILLS
02/2023 - Current
07/2022 - 03/2023
Campaign Strategist
OptumRx
• Prepared detailed reports on the performance of campaigns.
• Integrated data from various sources into a unified platform for tracking campaign success metrics.
• Oversaw implementation of A and B testing protocols in order to assess effectiveness of different approaches used in campaigns.
• Monitored progress of campaigns, identified areas for improvement, and took corrective action as needed.
• Coordinated efforts between internal teams and external vendors involved in running campaigns.
• Conducted research and analysis to identify target audiences and appropriate messaging tactics.
• Filled campaign positions and defined all individual roles.
• Provided technical assistance in developing websites, mobile applications. related to campaigns.
• Developed and implemented comprehensive campaign strategies to maximize the impact of campaigns.
• Manage campaigns from start to finish to make sure that are executed correctly.
• Write complex SQL queries bases on business needs. Case Manager
Poarch Band Of Creek Indians Atmore, AL
• Provided case management services including intake, assessment, crisis intervention, advocacy, referral and monitoring of elderly participants.
• Maintained up-to-date case records with case activity status.
• Maintained logs and electronic client records following department and agency policies for effective monitoring.
EXPERIENCE
07/2020 - 07/2022
03/2018 - 08/2020
• Developed trusting relationships with social services, health care providers and governmental agencies.
• Reviewed treatment plans against individual goals and healthcare standards.
• Assisted individuals with eligibility for available benefits.
• Coordinated support services and optimized communication between healthcare workers and patients.
• Counseled clients on available resources within the community that could help meet their needs.
• Participated in regular team meetings and in-house training sessions to boost group effectiveness.
Direct Marketing Analyst II
Wind Creek Hospitality Atmore, AL
• Prepared detailed reports on the performance of campaigns.
• Identified new opportunities for growth within existing campaigns.
• Created project plans with established timelines, assigned to appropriate teams and managed workflow throughout construction.
• Built and established strong partnerships with teams, vendors and contractors.
• Maintained records of all documents related to each project including specifications, change orders, deliveries.
• Coordinated resources across multiple departments and teams as needed for successful completion of projects.
• Generated reports and obtained data to develop analytics on key performance and operational metrics.
• Assisted with efforts to track, evaluate and report on impact of programs using multiple data sources.
• Conducted data analysis to prepare forecasts and identify trends.
• Worked with internal teams to understand business needs and changing strategies.
• Generated ad hoc reports upon request from stakeholders utilizing Microsoft Excel Pivot Tables or Access Queries.
• Provided technical assistance in the form of SQL coding advice to other team members.
• Write Complex SQL queries based on Marketing needs. Digital Marketing Specialist
Wind Creek Hospitality Atmore, AL
• Audited and optimized websites to verify proper performance, visibility and accessibility.
• Conducted A and B testing to improve user experience on websites.
• Executed daily email marketing communications, generating customer awareness of key sales promotions and new product launches.
• Developed landing pages with high conversion rates to satisfy stringent ad network quality scores
• Generated reports on website performance, ad campaigns, and other key metrics.
• Researched emerging trends in the industry and identified opportunities for growth.
• Managed email marketing campaigns from conception to execution.
• Determined monthly email marketing schedules based on previous campaign performance and market trends.
• Tracked campaign performance through detailed reporting systems.
• Analyzed website traffic metrics and adjusted strategies accordingly.
• Developed and implemented digital marketing campaigns to increase brand awareness. 03/2013 - 06/2016
• Performed keyword research and analyzed SEO performance of webpages.
• Created content for websites, blogs, social media platforms, and online advertising. Regulatory Compliance Clerk
PCI Atmore, AL
• Drafted documents required by government agencies such as forms, applications, contracts.
• Investigated customer complaints related to regulatory issues.
• Conducted internal audits of processes and procedures to assess compliance with relevant regulations.
• Collaborated with other departments to develop strategies for mitigating risk associated with non-compliance.
• Performed research into specific areas of regulation and developed solutions that comply with legal standards while meeting business objectives.
• Developed, implemented, monitored and maintained a regulatory compliance program.
• Upheld compliance standards and mitigated safety issues.
• Created systems for tracking changes in regulations, ensuring employees are aware of any updates or modifications.
• License Renewal for all Wind Creek Properties.
• File necessary documentation under the Bank Secrecy Act. Bachelor of Science: Business 12/2018
Faulkner University, Montgomery, AL
EDUCATION AND
TRAINING