Social Media Digital Marketing

NAZERKE YERGALI

*******@**.*** +1-781-***-**** New York www.linkedin.com/in/nazerke-yergali/

EXPERIENCE

Digital Marketing Specialist

Inspired Marketing, New York, July 2024 - Present

● Conducted market research on telecommunication regulations, creating a tool for new providers that boosted lead conversions

● Designed email campaigns and promotional strategies, increasing click-through rates and customer retention

● Led a team of 7 to analyze 96 competitors, driving a revamped sales strategy and optimizing budgets for higher ROI

● Overhauled the company’s website and social media channels, enhancing customer engagement and brand visibility

● Developed effective sales strategies that catered to working with a variety of diverse clientele Graduate Teaching Assistant

Boston University, Boston, September 2023 to June 2024

● Assisted the Administrative Science Department faculty in curriculum development and lesson planning

● Led classroom discussions on 2 courses: International Business, Economics & Cultures; Market and Economic Research & Analysis

● Guided students in both traditional and newer research methods and resources, including the university elibrary, ResearchGate, and Google Scholar

● Trained students in source evaluation, introducing them to EViews, Stata, and RapidMiner

● Walked students through WordPress, Tilda

Marketing Chief

Lanzhou company, Kazakhstan, March 2021 to June 2022

● Managed marketing campaigns across different Instagram pages in 3 cities across Kazakhstan

● Implemented successful social media campaigns, generating a substantial increase in engagement on Instagram, significantly boosting brand awareness and audience interaction.

● Led the development and execution of various digital marketing campaigns, including SEO, SEM, social media, and email marketing, resulting in a notable increase in website traffic.

● Coordinated a team in developing a website for the company, lapsha.kz, which increased the revenue of the company by 30% within two months

● Organized a marketing and educational campaigns to attract over 15 franchisees to open additional restaurants under the company’s brand

Digital Marketing Consultant

Youth Resource Center, Kazakhstan, October 2020 to March 2021

● Conducted website optimization for https://eljastary.kz/ru/resource-centers/ to improve visibility and user experience

● Optimized website conversion rates through user behavior analysis, A/B testing, and CRO strategies, resulting in a significant increase in conversion rates.

● Managed and optimized paid search campaigns, driving a considerable increase in conversions and reducing the cost per acquisition, leading to substantial cost savings.

● Conducted thorough keyword research and implemented on-page optimization techniques for multiple clients, resulting in a significant increase in organic traffic. VOLUNTEERING

Mentor

Speech and Debate Club, May 2017 to August 2018

● Mentored fellow students in debate tournaments.

Marketing Coordinator

Alliance of Kazakh Students, October 2016 to May 2020

● Developed and executed marketing strategies to promote the alliance’s events and initiatives

● Coordinated grassroots marketing campaigns and collaborated with the regional and national headquarters, markedly increasing university donations EDUCATION

Master of Science in Global Marketing Management

Boston University, September 2022 to May 2024

3.94 GPA

Bachelor of Science in Economics

Major in Business Analytics

Minor in Economics and Statistics

Eurasian National University, September 2016 to May 2020 Semester Abroad in International Economics

Pamukkale University, Turkiye, Spring 2019

ADDITIONAL

Languages

English: Fluent Russian: Fluent

Turkish: Fluent Kazakh: Fluent

Spanish: Moderate

Hard skills

● Extensive knowledge in SEO and SEM Techniques, Data Analytics and Reporting, CRM Software, Email Marketing Platforms and Automation, Market Research and Consumer Behavior Analysis

● Proficiency in MS Office, Google Workspace, Canva Hobbies: skiing, baking, hiking, reading, community involvement, travel

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