Business Development Account Executive

Anne Haffey

Account Executive & Business Development Professional

***********@*****.*** • 203-***-****

http:www.linkedin.com/in/annehaffey

Client-focused and accomplished professional with extensive experience in exceeding sales targets, securing new customers, and consistently surpassing sales quotas through strategic business development. Track record of driving revenue growth through comprehensive business development initiatives, steering complex sales cycles, and executing tailored sales presentations. Adept at identifying new opportunities within existing accounts while successfully launching and promoting new products to market. Proficient in managing customized content and advertising campaigns that align with client needs, enhancing brand visibility across diverse markets. Known for mentoring and training new staff in sales techniques and CRM and fostering high-performing, results-driven teams.

Areas of Expertise

Strategic Account Management

Lead Generation & Sales Strategy

Client Acquisition & SaaS Solutions

Sales Cycle Management

Business Development & Growth

Brand & Pipeline Management

Cross-functional Collaboration

Client Relationship Management

Team Building & Leadership

Account Retention & Solution Selling

Social Selling & Sales Presentations

Comprehensive Market Analysis

Professional Experience

Monoprice (based in CT), Brea, CA 2024 – Present

Business Development Manager

Online retailer of consumer and B2B electronics

Lead identification and execution of new business opportunities, driving significant revenue growth. Manage cross-functional teams to develop tailored client solutions, ensuring successful project delivery. Establish and strengthen long-term relationships with key stakeholders, securing strategic partnerships.

●Drove 14% revenue increase in first quarter YOY by developing effective sales strategy.

●Boosted booked meetings by 23% by executing refined research and outreach protocol.

●Generated $623K+ sales pipeline within 5 months by crafting targeted sales strategy for Fortune 500-1000 prospects in new business segment.

Alera Group, Norwalk, CT 2022 – 2023

Business Development Associate

National insurance and financial services firm

Assisted in creating client proposals and presentations that contributed to closing major business deals. Conducted market research and competitive analysis to uncover potential growth opportunities. Collaborated with senior management to refine sales strategies and improve lead conversion processes.

●Boosted qualified prospects by 42% in New England by implementing lead generation program for insurance producers.

●Increased discovery meetings by 63% by developing targeted sales cadences for prospect outreach.

●Achieved 43% rise in booked meetings with new business prospects by enhancing prospecting strategy.

Foundation Source, Fairfield, CT 2021 – 2022

SaaS Sales Representative

Nation’s largest provider of private foundation managed services

Engaged with potential clients to understand their needs and present relevant SaaS solutions. Managed entire sales cycle, from prospecting to closing deals, assuring seamless client experience. Collaborated with internal teams to tailor solutions and ensure customer satisfaction.

●Delivered $80K in new revenue by developing and implementing sales strategy for launch of SaaS data platform, enabling private foundations to manage grants and tax compliance.

●Offered guidance to private foundations through tailored advisory services, enhancing their operational efficiency in grant management and tax compliance.

InfoSight Inc., (based in CT), Miami Lakes, FL, 2020 – 2021

Business Development Manager

IT Managed Services provider of cyber security solutions

Identified new business opportunities and established relationships with key stakeholders. Developed and implemented strategies to drive business growth in new markets. Worked closely with cross-functional teams to create and deliver compelling proposals.

●Secured $75K+ in new client business by designing and implementing effective lead-generation program.

●Delivered comprehensive cybersecurity, Regulatory Compliance, Risk Management, and Infrastructure Solutions, enhancing operational security and compliance for clients.

SecBi, Stamford, CT 2018 – 2020

Sales & Business Development Manager

SaaS provider for automated cyber security threat hunting and remediation

Headed sales initiatives and business development strategies to meet revenue goals. Built and maintained relationships with clients, partners, and industry contacts to expand customer base. Analyzed market trends and competitors to identify growth opportunities and improve sales strategies.

●Generated 12 new customers by implementing new business development protocol for SaaS platform focused on automated cyber security threat hunting and remediation.

●Built robust pipeline exceeding $500k within four months through strategic business development efforts.

●Increased qualified prospects by 32% by introducing successful lead generation program, driving higher conversion rates.

Torana Inc, Stamford, CT 2017 – 2018

Enterprise Sales Associate

Saas provider specializing in enterprise automated data testing for banking and financial services

Achieved deep expertise in enterprise automated data testing software for banking and financial services while driving lead qualification efforts that expanded sales pipeline. Conducted in-depth product presentations and demonstrations to prospective customers. Fostered long-term relationships with clients, ensuring continued support and upsell opportunities.

●Drove sales pipeline by $1.25M within year by transforming IT leads into qualified prospects through targeted lead generation programs.

●Increased qualified leads by 46% through development and execution of successful lead generation program using LinkedIn, ZoomInfo, and proprietary web traffic software.

Biowave Corporation, Norwalk, CT 2016 – 2017

Sales Manager

Manufacturer of pain management technology

Oversaw sales team's performance and guided them to ensure targets were met. Developed sales strategies and set goals to maximize revenue and market share. Monitored market conditions and competitor activity to adapt sales tactics as needed.

●Boosted sales by 47% in pain management market through development and execution of comprehensive outbound strategies and campaigns for medical device manufacturers.

Engage 121, Inc., Norwalk, CT 2015

Senior Sales Executive

Saas Social Media Platform

Trained and mentored new staff in sales techniques and CRM, enhancing team performance and productivity. Led outbound sales activities targeting real estate agents and franchise owners, boosting client acquisition and service adoption rates.

●Surpassed monthly sales quota by 105% for June, July, and August 2015 by planning, coordinating, and executing successful sales campaigns for real estate agents using managed subscription services for professional Facebook pages.

●Drove sales of managed subscription services to real estate agents and franchise owners by developing and managing customized content and advertising campaigns tailored to client needs.

Datto, Inc., Norwalk CT 2014

Sales Account Executive

Global provider of security ad cloud-based solutions to MSPs, (Managed Service Providers)

Managed client accounts, assuring delivery of high-quality service and product satisfaction. Prospected and secured new business through networking and outreach activities. Cooperated with marketing and product teams to align client needs with product offerings.

●Exceeded company average by signing 52 new buying partners within six months through targeted education, marketing, and sales of backup disaster recovery hardware and SaaS solutions to managed service providers across TX, AR, WY, TN, and GA.

●Enhanced brand presence and drove sales growth by conducting webinars and implementing diverse sales strategies focused on backup disaster and recovery solutions for managed service providers.

Additional Experience: Account Manager, Tech Depot, Inc., Trumbull, CT

Education

Bachelor of Science in Business Administration, Sacred Heart University, Fairfield, CT

Skills

Solution Selling Social Selling Product Demos New Product Launches Client Relationship Management Account Retention Sales Strategy Cold Calling Challenger Sales Training M.E.D.D. I. C. Sales Training Karas Effective Sales Negotiation Training Sales Presentations Salesforce HubSpot ZoomInfo LinkedIn Sales Navigator Seamless. Ai Apollo.io

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