Senior Copywriter / Associate Creative Director, Copy

JEFF MUELLER

Minneapolis, Minnesota ***** 612-***-**** ****@***************.***

PROFESSIONAL SUMMARY

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I deliver humanity, humor and clarity, while always doing the business of convincing one human at a time to push the gleaming “yes-please-I'll-take-two” button.

The easiest and laziest thing any brand can do is sound like everyone else. As a marketing, branding, and advertising veteran, I'm passionate about making my work truly distinct, effective and meaningful.

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SKILLS

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Creative Thinking

Branding

Storytelling

Email/Social Media

Product Writing

Collaboration

Multimedia Writing

Campaign Development

Results (aka, $)

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EXPERIENCE

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March 2023 - Current

Senior Writer

RC Mowers (remote) Suamico, WI

Generate campaign concepts and ideas that increase sales, enhance awareness, and boost revenue.

Produce an ongoing flow of compelling social media, thought-leadership, blog, video scripting, and case study content with a bold and distinct voice.

Write thoroughly researched, genuinely helpful content geared toward search engine visibility.

Promote brand consistency across all messaging.

Translate complex technical content into easily understood and engaging copy.

Provide constructive feedback on colleagues' work.

Create captivating copy that demand readers' attention.

Adapt writing style to cater to different target audiences across various mediums.

Incorporate SEO best practices.

Produce error-free copy.

January 1992 - Current

Senior Writer/Creative Director

Floating Head, Inc (self) Minneapolis, Minnesota

Create for and collaborate with a wide range of clients on an equally diverse array of projects.

Develop, present and pitch creative campaigns, directions and rationales.

Understand and adapt content to each individual client/brand.

Elevate creativity by adapting to changing audiences and cross-functional requirements.

Target sales messages to specific consumers, varying tone and language use.

Create error-free copy with proofreading and editing abilities.

Apply effective concepts, fresh ideas, and bold writing to branding, social media, web sites, online/email marketing, print, broadcast, environmental, blogs, packaging, corporate communications, naming, in-store, and the tiny, fly type no one ever reads but should.

Clients include ad agencies, design shops, branding/marketing firms, fellow independent creatives, and directly for both B2B and B2C clients.

Make certain the above-mentioned happy clients call me back.

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EDUCATION

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English/Music

University of Idaho, Pocatello, Idaho

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WEBSITE, PORTFOLIO AND PROFILES

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floatingheadinc.com

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COACHING

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TOPSoccer—National soccer program for special needs athletes.

Head Coach 1999-present. Minnesota Director 2019-2023.

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