Social Media Art Director

performance-driven Creative Art Director motivational attitude people skills efficient meticulous

design directed successful advertising marketing campaigns product categories private sector hospitality retail goods domestic international markets retail print brand identity copy OOH POP DTC digital AI packaging UX UI illustration web social media Driven performance-focused proven track record of success retail copywriting out-of-home OOH point of purchase POP direct-to-con- sumer DTC artificial intelligence Advertising and Marketing Communications Image Branding Logo Development Layout Print Production Publishing Photography Creative Direction Project Manage- ment Brand Management Vendor Relations Negotiations Team Management Pitch Decks Brand Identity Development Point of Purchase Strategies Integration User Experience User Interface Design Web Design Social Media Management client Brainstorming develop publications visuals artwork graphic Pitching concepts completed budget stakeholders creative thinking Hiring manag- ing motivating leadership vision time-management pressure software CC Creative Cloud Photo- shop Illustrator InDesign Sketch Bridge XD Klaviyo Shopify Microsoft Word Powerpoint Excel Amazon concepts content reliable responsible steady trustworthy loyal strong steadfast honest effective proven innovative inventive imaginative talented innovational original clever original resourceful productive

PROFESSIONAL SUMMARY

Driven and performance-focused Creative/Art Director with a proven track record of success in directing advertising and marketing campaigns across major product categories. Experienced in both domestic and international markets, with a strong skill set encompassing retail, print, brand identity, copywriting, out-of-home (OOH), point of purchase (POP), direct-to-consumer (DTC), digital, artificial intelligence (AI), packaging, UX/UI, illustration, web, and social media. www.fusiondesignsfl.com

561-***-****

****@***************.***

www.linkedin.com/in/ericscopp

WORK EXPERIENCE

CREATIVE DIRECTOR - FUSION DESIGNS (Consulting) 2005 - Present Delray Beach, FL I work with a variety of clients, including SMASHBURGER, Norton Museum, ABA Centers of America, Tiger Schulmann’s Martial Arts, Jollibee Foods, DIADEM Sports, and others, to develop effective marketing strategies and creative solutions. Produce a wide range of creative content, including print materials, illustrations, digital assets, videos, social media posts, and compelling copywriting, tailored to each client's unique needs and brand identity.

Collaborate with external vendors and consultants to ensure the production of high-quality marketing materials while providing guidance on brand compliance and creative execution. Manage relationships with external vendors to optimize production processes and deliver projects in a timely and cost-effective manner. Demonstrate strong multitasking skills, effectively prioritizing tasks and managing deadlines to meet client expectations and project requirements. CREATIVE DIRECTOR - BURGERFI, LLC. 2016 - 2020 N. Palm Beach, FL Established and maintained the complete visual identity for both corporate (26) and franchise (86) owned restaurants of BurgerFi, LLC. Developed and implemented an efficient organizational structure and workflow processes to effectively translate marketing and sales objectives into successful creative strategies. Created proposals aligning with the needs and goals established by franchisees, marketing teams, and executives, ensuring comprehensive understanding and buy-in. Supervised the overall quality of work produced by the creative department, maintaining consistency and excellence across all deliverables. Built and led a dynamic and versatile creative team through effective training, leadership by example, and coaching, guiding staff from project concept to final execution. Managed the design and production of various assets including menus, packaging, store interiors and exteriors, menu boards, point of purchase displays, window decals, uniforms, website and digital creative, branding and logos, illustrations, promotional giveaways, photography, as well as construction and real estate renders and maps. ART DIRECTOR - Tarsus Medical Group 2013 - 2016 Boca Raton, FL Led a total brand redesign initiative and established brand consistency across five distinct companies under the Tarsus Medical umbrella, ensuring cohesive brand representation and messaging.

Negotiated and managed all vendor and supplier relationships, optimizing resources and ensuring cost-effective solutions. Achieved a 12% increase in sales and a 5% decrease in production costs through aggressive utilization of cost-effective resources, demonstrating strategic financial management. Developed, designed, laid out, and refined the overall appearance of eight quarterly global conference magazines and accompanying collateral, maintaining high standards of design, brand consistency, and production excellence. Led a design team of eight members, providing guidance and fostering collaboration to achieve project objectives effectively. Produced marketing collateral, web graphics, signage, photography, video content, branding materials, illustrations, quoting documents, proofing materials, exhibition booths, and book production, ensuring alignment with brand standards and objectives. ART DIRECTOR - Zimmerman Advertising 2008 - 2013 Fort Lauderdale, FL Produced high-quality advertising design solutions for a variety of mediums including print, packaging, point of purchase (POP), outdoor, web, and marketing collateral, ensuring consistency and effectiveness across all channels. Managed a diverse client portfolio including Lennar Homes, ENCOA Energy, Auto-Nation, The Florida Panthers, The Miami Dolphins, and Nissan, delivering tailored creative solutions that met their specific needs and objectives. Provided art direction to creative team members, ensuring alignment with project goals and brand guidelines, and oversaw proofing and preparation of work for pre-press production. Engaged in basic copywriting tasks such as editing headlines and body copy, contributing to the overall messaging and effectiveness of advertising campaigns. Led communication and presentation efforts with client-side executives, fostering strong relationships and facilitating effective project management aligned with the client's strategic goals.

KEY SKILLS

• Retail Marketing

• Print Design

• Brand Identity Development

• Digital Marketing

• Illustration

• Packaging Design

• Web Design

• Social Media Management

• Pitch Decks

• Point of Purchase Strategies

• User Experience/User Interface Design

• Artificial Intelligence Integration

• Copywriting

• OOH Advertising

• DTC Campaigns

ERIC CREATIVE/ART SCOPP DIRECTOR

EDUCATION

UNIVERSITY OF CENTRAL FL

BACHELOR’S OF FINE ARTS

Graduate Coursework in

Fine Arts & Graphic Design

BFA

OLD SCHOOL SQUARE

CONTINUING EDUCATION

Coursework in Photography

& Portfolio Building

CE

SOFTWARE

Contact this candidate