Product Manager

Valerie Panting

+1-941-***-**** • ***************@*****.*** • linkedin.com/in/valerie-panting

Product Manager

Innovative business strategist with over 9 years of experience providing start-ups and global enterprises with cross- functional leadership and versatile problem-solving skills in Agile methodology, marketing, and product development. I consistently provide key internal and external stakeholders with accurate timelines and deliver rapid and lasting results that drive lead generation goals and stay within budget. WORK EXPERIENCE

SingFit • Los Angeles, CA, USA • 01/2017 - 09/2021 Product Manager

• Supervised the ideation, design, operations, copywriting, and product development process for SingFit PRIME, a tech-based music therapy app for seniors with dementia and Alzheimer's

• Reported directly to the CEO, providing actionable insight and marketing automation techniques that reduced her involvement in the production process by over 50%

• Defined product requirements and analyzed data and areas for improvement while collaborating with software developers to optimize functionality to ensure seamless user experiences

• Managed multiple campaigns and management processes, developed and executed data-driven product roadmaps and marketing analytics reports, and consistently met project deadlines and desired business goals and outcomes

• Conducted A/B testing and regression testing to drive business and provide actionable insight to validate product performance and improve customer retention rates

• Increased product adoption rates through use of reporting tools, and strategic GTM and content plans that incorporated user-centric solutions, marketing tech stack techniques, and integrated branding

• Served as Creative Director and full-scale videographer for all promotional and training materials Citigroup • Tampa, FL, USA • 11/2023 - 04/2025

Business Analyst Supervisor

• Utilized a strategic and analytical mindset to manage multiple projects with Citi Bank's LATAM teams, collaborating and documenting in Portuguese and Spanish to ensure accurate exchange rate data and seamless software integrations

• Conducted extensive testing to validate rates received and troubleshoot discrepancies, ensuring compliance with financial regulations, utilizing SQL to interpret data and form analyses

• Stayed flexible in fast-growing and fast-paced environments, working closely with development teams to establish cybersecurity compliant workflows and software connections between Citi’s internal databases and LATAM financial systems

• Engaged in Agile methodology, increased efficiency, and refined technical requirements for developers and executive teams through use of best practices, SQL analysis, and an adaptable, hands-on approach

• Streamlined onboarding processes by defining project scopes and risk management requirements, ensuring data governance and compliance, and cross-collaborating with global external and internal teams

• Independently applied SQL to query to validate financial data and provide insights, innovative solutions, and multiple priorities for optimizing business processes and improving data accuracy Freelance • Miami, FL, USA • 04/2023 - 10/2023

Digital Product Owner and Marketing Consultant

• Maintained high software quality standards while overseeing project schedules, facilitating effective end-to-end communication to ensure campaign effectiveness and timely delivery of all project milestones

• Managed web production and monitored viability of live and unpublished multi-channel content related to brand consistency, promotional packages, automation workflows, and ancillary business offerings

• Cross-collaborated with business analytics, engineering, finance, quality assurance, and creative teams to successfully identify and manage GTM strategies, customer success opportunities, and email marketing campaigns

• Utilized SQL and analytical skills to extract and improve data from various databases, optimizing performance metrics and enhancing reports for business strategies

• Conducted site audits, user tests, campaign tracking, and product positioning updates for both domestic and international markets

3D Cloud™ By Marxent • St. Petersburg, FL, USA • 09/2021 - 02/2023 Digital Content And Strategy Manager/Digital Producer

• Managed SaaS-based enterprise solutions, positioning 3D Cloud as a competitor to Adobe Experience Manager through market research and product positioning

• Developed product roadmaps, enhanced sales funnels, and collaborated with engineering teams to align features with customer needs, improving platform adoption

• Led CRM integrations to optimize demand generation and email marketing strategies to enhance customer experience, accelarating growth and driving significant improvements in marketing automation and targeting

• Served as product and marketing operations strategist, creating differentiated value propositions, digital ads, case studies, hubspot dashboards, and product documentation guides that resulted in lead generation goals being met 25% faster than the original standard

• Communicated data quality reports and technical requirements between stakeholders and developers, ensuring alignment with product strategy and company goals

• Conducted user and diagnostic testing to refine product features and enhance usability RAWArtists • Los Angeles, CA, USA • 01/2016 - 01/2017 Showcase Director

• Increased ticket sales by over 200% through creative marketing frameworks for premieres

• Curated, planned, and directed live arts showcase events based in Orlando, Pittsburgh, and New York City

• Led vendor negotiations and managed production, administrative and financial logistics EDUCATION

Bachelor Of Science In Telecommunications And Film Production University Of Florida • Gainesville, FL, USA

Warner Bros. Records Internship - Video Production SKILLS

Top Skills: Agile Project Management, Project Proposals, Digital Experience, Business Development, Digital Innovation, Product Management, Product Launch, Product Analysis, Product Strategy, Product Roadmap, Strategic Planning, Business Intelligence, Data Science, Analysis, Business Analytics, Creative Marketing, Digital Marketing, Web Development, Software Engineering Management, Agile Environment/Methodology, SQL, UI and UX, Drive Growth, Brand Loyalty, Forward-Thinking, Marketing Strategy Hard and Soft Skills: AI Prompt Engineering, B2B, AI, A/B Testing, B2C, AR, eCommerce Management, Data Integration, Innovation, Customer Relationship Management, Task Allocation, Project Estimation, Public Relations, Market Analysis, High Impact Prioritization, Product Requirements/Documentation, Production Process, Software Product Management, Quality Control, Revenue Management, Supply Chain Management, Content Management, Spanish, Web Design, SaaS, User Interface Design, Sprint Planning, Search Engine Optimization Strategy, Regression Testing, Long-Lasting Customer Relationships, Emerging Technologies, Data Management, Creative Content, Copywriting, Market Trends, Customer Insights and Satisfaction, Data Analysis, User Research and Flows, Web Analytics, Resource Allocation, Usability Testing, UX Research, KPIs and Growth Opportunities, Business Objective, Data Processing, User Flows, User Story, Customer Journey, Marketing and Sales, Marketing KPIs Tools: WordPress, Tracking Tools, Smartsheet Software, Microsoft Office, Mailchimp, Marketing Automation Tools, Machine Learning, Confluence Software, Google Analytics, HubSpot Software, CRM Software, Adobe Creative Cloud, Adobe Experience Manager, Adobe XD, Adobe Suite, Design Tools, Jira, Computer Science, ChatGPT, Project Management Software, Google Tag Manager, Marketing Technologies, Marketing Programs

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