Project Manager Quality Assurance

Brand and Marketing Professional

***********@*****.***

https://www.linkedin.com/in/dianepowers777/

Chicago, IL 60642 cell: 847-651.-4909

Dynamic brand marketing professional with proven expertise in amplifying advertising and marketing spend and boosting end-to-end product management to ensure financial objectives are consistently surpassed. Recognized for employing a consultative approach when partnering with creative agency managers, clients, and other stakeholders to streamline communications, business performance, sustainability, and time management. Digital marketer with excellent performance analysis skills and demonstrated ability to manage manufacturing, packaging, and supply chain while exceeding expectations by delivering results on time and under budget. Work Experience

Diane L. Powers

DIGITAL ACCOUNT MANAGER

LUNDBECK/ Planet Pharma DEERFIELD, IL

Implemented innovative marketing strategies based on data analysis of consumer behavior, significantly enhancing brand reach and engagement.

Boost global corporate communications through management of key marketing projects and initiatives encompassing Rep Triggered Emails (RTEs), Closed Loop Marketing (CLMs), and Digital Sales Aids to service clients. Cross functional team communications with internal development and quality assurance teams to effectively resolve problems regarding deadlines, quality assurance, scope creep through superior customer focus. Facilitated team synergy and productivity in Global Brand Marketing and Creative Project Management roles by consistently facilitating workshops for knowledge sharing and brainstorming. Hold accountability for integrated marketing including customer insights, project requirements, scope of work, workflow coordination, and project timeline.

Ensure the accurate and timely delivery of digital communication assets, serving as the primary contact between Creative Agencies and Lundbeck IT.

Strategic development of PowerPoint training materials that resonate with audiences, to enhance sales efficiency and effectiveness.

Jan 2023 - Sep 2024

SENIOR BRAND MANAGER

ESSENTIAL GEAR PRODUCTS Password: GEONUB1224

Leveraged business management acumen in driving global brand strategies, leading to increased market share and sales performance. Leveraged Value Proposition to effectively communicate our brand's unique offerings, resulting in increased customer loyalty and brand awareness.

Pioneered and implemented a robust brand strategy that drove rapid customer base growth, attracting over 3, 000 customers in the first 18 months, for a unique line of TSA-compliant travel bags and organizers, capturing a niche market segment through public relations and channel marketing. Utilized storytelling abilities to develop and implement compelling brand narratives for markets. Deployed lifestyle photography skills to enhance product appeal and marketability to attract new clients. Owned targeted advertising campaigns on Google, Meta Ads, and Google AdWords to drive key performance indicators

(KPIs), including cost per click (CPC), conversion rate, return on ad spend (ROAS), clickthrough rate (CTR), and email segmentation.

Supported product and customer-focused design development in line with market trends. Applied strategic thinking in monitoring market trends, researching consumer markets and competitors’ activities to identify opportunities for the global brand

Used intuitive sense to forecast market trends and align brand positioning accordingly. Led the sourcing of vendors in China and communicated intricate designs and negotiated pricing and shipping costs. Jun 2020 - Sep 2023

Core Skills

Education

Certificates

CREATIVE PROJECT MANAGER

ABBVIE PHARMACEUTICALS METTAWA, IL

Drove a significant increase in brand loyalty through the application of corrective action strategies on identified weaknesses within the global branding framework.

Identified and implemented short - and long-term communication plans in Creative Agency for high level CEOs, VPs and Sales Directors, and enable large-scale digital and print project workflows. Managed creative talent to develop a wide range of responsive digital assets, including social media content, email campaigns, banners, websites, apps, as well as internal and external product updates in adherence to Omnichannel strategies for a consistent user experience and high engagement and satisfaction ratings. Rapidly decreased employee growth rate in call centers by identifying where patient portal customer drop-off was occurring, saving the company 1.2 million in operation costs. Oct 2019 - May 2022

SENIOR ACCOUNT MANAGER - BRAND

ABBOTT DIAGNOSTICS ABBOTT PARK, IL

Utilized comprehensive product information to develop and implement successful global brand strategies. Demonstrated expertise in managing people while coordinating budgets and strict timelines. Managed successful marketing campaigns through exceptional teamwork and collaboration with international partners. Handled a diverse portfolio of Abbott Diagnostic Global Marketing deliverables and branding initiatives for new and existing products, ensuring consistency and alignment with corporate goals. Leveraged effective communication skills. Handled a diverse portfolio of Abbott Diagnostic Global Marketing deliverables and branding initiatives for new and existing products, ensuring consistency and alignment with corporate goals. Excelled in a fast paced role as Global Brand Manager, consistently meeting tight deadlines and delivering high-quality work.

Demonstrated effective leadership within a cross-functional team, driving global brand initiatives and projects Mar 2016 - Oct 2019

Adobe Creative Suite, Microsoft Project, Jira, SalesForce, Veeva, Mavinlink, PhotoShop, Omnisend, Omni-channel Marketing, RTEs, SMS, CLMs, Video Editing, Lifestyle Photography, Creative Management, Leadership Southern Illinois University

BA, Biological Sciences

Atelier Neo Medici, Paris, France

Creative Think Tank, Renaissance Technique of Painting Certified Project Management Professional (PMP)

Project Management Institute

Certified Group Fitness Instructor

Athletes and Fitness Association of America (AFAA)

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