Project Management Manager

LEANDRO VELLUTINI

San Diego - CA, US +1-650-***-**** *************@*****.*** LinkedIn Profile Project Management Events Lead Marketing Strategy Marketing professional with +16 years launching products, delivering multifunctional events and leading teams to execute integrated Marketing campaigns. High-energy and collaborative leader with results driven approach to solve problems and optimize opportunities.

Key Success Drivers

Project Management • Marketing Strategy • Business Strategy • Creative Production • GTM Plan • Negotiation • Strategic Partnerships • Cross-functional Team Leadership • Consumer Insights • Sales • Retail Marketing • Channel Strategy • Content Strategy • Relationship Management • Budget Planning and Management • Agency Management Core Competencies

Results-driven • Solution Quality-oriented • Team player • Fast learner • Cost analysis & budget • Deep analytical skills • Client relationship management • Team building & leadership • Ability to work in adversity and under pressure Professional Experience

Google Play sponsored by HH Global

Project Management and Marketing Lead (July, 2019 to April, 2025) Full remote employee based out of San Diego, CA

• AtGoogle Play Project Manager I was responsible for large-scale events, including I/O 24', Playtime LATAM 23’, GDC 25’

(Game Developers Conference), and the US Open 24’.

• Led the strategy and production of C-Level internal and external partner roundtables overseeing keynote presentations, graphics, printed materials, logistics, run-of-show, and innovative experiences.

• Spearheaded Google Play's GTM creative campaigns, managing digital and print asset development, brand deck presentations, external vendors, and cross-functional team alignment.

• From 2019-2023, I was the Brand Marketing Lead at Google for the Next Billion Users team. In this role, I developed the project narratives, brand book, creative assets, and product experiences, collaborating closely with PR, Social, Engineering, Product, Policy, Legal, Partnerships, and external agencies.

• Led the "Google for" brand program, showcasing Google's dedication and commitment in each territory. I also created GTM plans for diverse audiences and cultural environments, focusing on internet accessibility for the "next billion users".

• Responsible for management of the NBU Brand & lifestyle library assets (videos, demos and photos). Fast Shop SA (Electronics retailer) - similar to Best Buy retailer in the U.S. Marketing & Sales Manager (2016 - 2018)

• Management and GTM planning, strategy and execution on launching new categories and products (Partners: Samsung, Apple, Sony, Lenovo, KitchenAid, Whirlpool, LG, Microsoft, Dell, Intel, PlayStation and Asus).

• Responsible for all Samsung product launches (mobile, tv, laptop etc), brand positioning and marketing planning.

• Responsible for building yearly sales strategy looking for short, long term product strategy and category analysis, using KPI’s such as product profitability, market potential, trends, mkt share, distribution and benchmarking with other industries, retails and markets.

• Built channel strategy, product mix portfolio and managed level of stock.

• Responsible for understanding and executing plans based on customer journey through many markets, products, categories and channels, from B2B and B2C to owned retail operation both on and offline.

• Responsible for retail merchandising communication (graphic materials, racks and displays, shop window and digital/social assets), incentive campaign, sales convention and cross-marketing strategy.

• Execution of weekly and seasonal master brand campaigns: including offline, digital, pay TV, OOH media, and CRM. Sony Electronics

Marketing Coordinator, Retail (2014 - 2016)

Marketing Specialist, FIFA Sponsorship (2011 - 2014)

• Launch of new products in premium retailers working cross-marketing in partnership with key consumer brands to inspire desire using live shows, audio & video presentation, logistic, and playbook communication.

• Managed a team of 70 people, developing merchandising materials to drive activations and in-store negotiation while tracking competitor activities.

• Management of more than 30 projects during the sponsorship of Sony with FIFA.

• Coordination of all activities and logistics with Hospitality among FIFA and Match during Confederations Cup 2013 and World Cup 2014 in 10 different cities considering action plans for potential crisis.

• Development of Incentive campaigns for final consumers and retailers in more than 3000 stores simultaneously.

• Sales & Marketing Convention management for more than 2.000 people (2011/2012/2013) with a NPS Record of 98% of satisfaction.

The Group Communication Agency

Key Account & Production Coordinator (2008-2011)

• Event production responsible for planning, organizing, and execution. Managing vendors, venues, creative teams, logistics, and budget. Clients: Heineken, Samsung, Intel, Volkswagen, Coca-Cola and others. Education

Bachelor’s Degree in Communication & Marketing - Anhembi Morumbi University, São Paulo, Brazil - 2002 – 2006. Major in Business Administration & Management - Mackenzie University, São Paulo, Brazil - 2007 – 2008. Business Strategy - Dale Carnegie, São Paulo, Brazil - 2015 Language

English (proficient)

Brazilian Portuguese (native language)

Spanish (intermediate)

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