ANGELA GIACO
Fort Lauderdale, FL 216-***-**** ****@************.*** linkedin.com/in/giacoangela DIRECTOR OF PUBLIC RELATIONS & COMMUNICATIONS
Innovative and strategic communications leader with over 7 years of experience driving brand awareness and media visibility through integrated marketing, public relations, digital, and social strategies. Proven expertise in storytelling, content creation, partnership activation, and event planning. Highly skilled in managing luxury lifestyle, hospitality, and service-driven brand identities with precision and creativity. Seeking to lead PR efforts for a world-class hospitality organization with a heart-centered culture. AREA OF EXPERTISE
- Public & Media Relations Strategy
- Integrated Communications Campaigns
- Luxury Brand Positioning
- Editorial Planning & Story Development
- Event Planning & Community Engagement
- Social & Digital Media Oversight
- Crisis Communications
- Cross-Property Collaboration
PROFESSIONAL EXPERIENCE
Director of Communications & Executive Support
Pure Planet H2O - March 2024 to September 2024
- Led communications initiatives to elevate brand identity and customer engagement.
- Drafted and distributed press releases, managed media contacts, and tracked coverage.
- Coordinated executive scheduling and developed collateral for key corporate messaging.
- Oversaw creative production of social and print marketing materials. Brand & Project Communications Manager
Loren Ventures - May 2018 to January 2024
- Developed strategic communications plans for product launches, community events, and internal projects.
- Collaborated with leadership to execute integrated digital and media campaigns.
- Managed external PR agencies and vendor relationships.
- Created visual assets, coordinated press kits, and maintained media contact lists. Digital Content & Marketing Strategist
Wesley Virgin - May 2019 to January 2024
- Designed and implemented influencer collaborations, digital content strategy, and video production.
- Spearheaded company brand awareness efforts through storytelling and audience engagement.
- Facilitated content calendar execution and analytics reporting across all platforms. KEY ACHIEVEMENTS
- Orchestrated multi-channel campaign resulting in 3x increase in media coverage.
- Produced and launched destination experiences in collaboration with local partners.
- Recognized for excellence in brand storytelling and event activations. EDUCATION
Bachelor of Fine Arts - Visual Presentation & Exhibition Design Fashion Institute of Technology - New York, NY (2019) Associate of Applied Science - Communication Design Fashion Institute of Technology - New York, NY (2017) Associate of Applied Science - Fashion Business Management Fashion Institute of Technology - New York, NY (2016) CERTIFICATIONS & TOOLS
Certified Scrum Master (CSM), Scrum Alliance - Active through Feb 2026 Adobe Creative Suite InDesign Canva Microsoft Office Social Scheduling Tools References available upon request.