JEFF FLYNN
Wilmington, NC 910-***-**** ********@*****.*** www.linkedin.com/in/jeffflynn2/
SMB Vice President Marketing, Product
Entrepreneurial-minded marketing executive skilled in business development,teambuilding,product management, branding and customer relationships (Technology, Services).
● Former executive partner and key collaborator in growing sales,marketing,product and operationsrolesforaSaaScompany.PartneredwithCEOongrowthstrategiesandallfacets of operations
● Expanded the company footprint by 63%and customer base by 75%by creating a national brand campaign and growing the sales and marketing team
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AREAS OF EXPERTISE
Revenue Generation Brand Building Sales Management Growth Strategy Team Building Product Development Process Management PROFESSIONAL EXPERIENCE
Sage Island (End Two End, LLC)Wilmington, NC February 2022-Present Regional,full-service digital marketing agency representing B2B and B2C clients in special events, real estate, professional services, technology and manufacturing. Vice President-Operations-CollaboratewithPresident/Owneronstrategicdirectionoffirm.Manage key accounts and administrative functions. Design and implement operational processes.
● Lead team to design & implement enhanced customer onboarding processes
● Lead procurement and implementation of project management and telecommunications software platforms
EMS LINQ, Inc.Wilmington, NC February 2003-December 2020
$11M National K-12 school software developerspecializinginschooldistrictenterprisemanagement systems.
Vice President- Product Manager(November 2017-December2020) Tapped by owner to help launch a brand-new Product Management function. Coordinated efforts of cross functional teams (engineering-5, sales-7, marketing-6, finance-4, customer success-20) to deliver and support school-focused SAAS solutions (ecommerce, food service management) for public school districts with upwards of 150 schools.
● Developed and owned product vision and roadmap which consisted of gathering input from key stakeholders (customers, sales, senior management) and creating business case based product and growth plans and go-to-market strategy
● Supervised multiple Product Owners with responsibility for oversight of product backlogs Vice President- Sales & Marketing(February 2003-November 2017) Led national sales expansion of Food Servicesolution.DevelopedmarketingstrategyforbothERP andFoodServicelines.Builtandtraineda6personsales/marketingteamthatidentified,targetedand developed new business;helped implement CRM system with existing customer base;planned financial budgeting and forecasting;hired and supervised advertising agency;attended nation-wide JEFF FLYNN (page 2)
industrytradeshows.Collaboratedwithowner/CEOonbusinessdevelopmentstrategiesforERPand Food Service Management product lines.
● Consistently achieved assigned revenue targets,quadrupled average annual new sales volume and generated 374%increase in annual support revenues by building trusted relationships with customers and employees
● Directly sold or directed addition of over 250 new customer districts bytravellingextensively and attending state and national industry trade shows
● Developed and implemented marketing plans for three product lines (Food Service,ERP, eCommerce)
● Increased RFP inclusion 400%
● Supervisednationalre-brandingcampaignforFoodServiceproductlineresultinginincreased market share of revenue
● Assisted Owner/CEO with development of corporate five-year strategic plan
● Facilitatedcreationoftechnicalsupportperformancetrackingandmonitoringsystemandteam enhancement and evaluation systems
● Coordinated delivery to customers of cloud-based version of Food Service application. a.d.p.r., Inc.Wilmington, NC January2000-January 2003 Regional,full-servicemarketingcommunicationsagencyrepresentingclientsintourismdevelopment, special events, real estate, professional services and retail industries. VicePresident/EquityPartner–Managedallareasoftheday-to-dayoperationandstrategicdirection ofthis10yearold,5memberfirm.Involvedinallaspectsofmanagingclientaccountsanddelivering agency services which included:market and target audience research,strategic marketing communications planning,media planning,and development and production of creative (electronic andprint).Monitoredandattendedregionalandlocalbusinessandcivicfunctionstopositionfirmasa market-focused entity.
● Increased agency annual gross billings by 67%and generated $650K in gross newaccount billingsbycreatinganaggressive,targetedsalesoutreachstrategyandfocusingonoperational efficiency
● Reduced account turnover 20% by enhancing relationships with existing customers
● Secured agency’s first national advertising account through targeted sales outreach
● Helped develop a customer campaign strategy that garnered the agency’s first-ever Ad Federation regional citation for creative excellence EDUCATION
Wake Forest University, Bachelor of Arts, English, Winston-Salem, NC PROFESSIONAL DEVELOPMENT
Pragmatic Marketing Institute (2018) – Washington, DC Center for Creative Leadership (2016) – Greensboro, NC Sandler Sales Training (2015)
Performance Culture (Human Capital Management) (2015) TECHNICAL SKILLS
Tools & Software:Microsoft Office Suite, MicrosoftAzure, Salesforce.com, Asana, BaseCamp, Trello