Art Director/Graphic Designer
Resume:
Imani Nuñez
Art Director I Multimedia Designer l Creative Strategist
An Art Director and Multimedia Designer with over a decade of experience leading teams and managing large-scale digital and print campaigns. Proven leadership in brand strategy, graphic design, motion design, and executing projects for global audiences across web, social media, and experiential platforms. WORK EXPERIENCE
Art Director Jan 2024 – Present
Freelance, New York, NY
● Led creative direction for multi-platform campaigns, ensuring cohesive visual branding across print, digital, social, and experiential mediums.
● Conceptualized and executed innovative design strategies, aligning with brand goals to increase engagement and elevate user experience across national audiences.
Lead Graphic + Motion Designer/Art Director Aug 2019 – Jan 2024 Essence Communications/Essence Ventures, New York, NY
● Developed the Art Direction for the 2022 Essence Festival, driving audience engagement and contributing to it being the highest-grossing festival to date.
● Established the Art Direction for Essence's digital media scale-outs, including cover campaigns and other initiatives, modernizing digital branding and motion graphics to create cohesive content across all platforms, which resulted in a 30% increase in engagement.
● Designed web pages, social, motion/video, experiential, out of home, print branded collateral for a global audience of 3+ million.
● Creatively managed a print-to-digital calendar, ensuring all branded visual assets launched on schedule; this initiative reduced production delays by 25% and enhanced overall campaign effectiveness for Essence initiatives.
● Implemented a streamlined workflow for digital requests, facilitating efficient collaboration with three contractors; established a project timeline that improved turnaround time by 40% on all digital asset deliverables. Branding & Communications Specialist Feb 2019 – Jan 2020 Caribbean Cultural Center African Diaspora Institute, New York, NY
● Spearheaded the development and implementation of a comprehensive institutional rebrand strategy, resulting in an increase in engagement across all communication channels and improved brand recognition metrics.
● Led brand strategy meetings with the executive team and worked closely with the stakeholders tightening brand messaging and goals, ensuring clear marketing targets.
● Creatively guided innovation brainstorming sessions with art directors, resulting in the creation of a new brand identity that resonates with the target audience.
Graphic Designer/Art Director Sept 2013 – Dec 2017 Center for Puerto Rican Studies, CUNY Hunter College, New York, NY
● Designed layouts and graphics for the award-winning CENTRO Journal
(Fall '15 - Spring '17)
● Art Directed visual material for the online magazine and website, Voices eMagazine, increasing global engagement.
● Visually led the concept and development of branded collateral which included book covers, annual reports, print material for events, digital and social media assets.
CONTACT
• New York City (Open to Remote)
• **********@*****.***
• ImaniNunez.com
• linkedin.com/in/imani-nuñez
SKILLS
Tools:
• Proficiency in the
Adobe Creative Cloud:
Illustrator, Photoshop,
After Effects, InDesign.
• Ceros
• Figma
• Jira
EDUCATION
MPS
Branding + Integrated
Communications
CUNY City College
BFA
Graphic Design
Purchase College
The School of Art+Design
Certificate
Cultural Arts
and Social Justice
CCCADI
LANGUAGE
Spanish
Written & Verbal
ORGANIZATIONS
Society of Published Designers
Mentor & Judge, 2024
Event Facilitator, 2014 - 2016
ADWEEK
Event Facilitator, 2018
AIGA
Event Facilitator, 2011 - 2016
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