Digital Marketing Social Media

Donna Gilberto, Digital Marketing Executive

Bristol, 03222, United States, 603-***-****, *************@*****.***, https://www.linkedin.com/in/donna-gilberto-3763247b/

SUMMARY Dynamic Digital Marketing Executive with over 20 years of experience in web development, email marketing, and SEO strategies. Proven track record of leading successful email campaigns, managing website operations, and executing data-driven marketing initiatives. Skilled in A/B testing, social media marketing, and custom website design that drove significant engagement. Ready to leverage expertise in innovative marketing solutions to enhance brand presence and drive results in digital marketing.

WORK EXPERIENCE

01/2019 – Present Head of Website Development, Database Solutions & Email Marketing, Winni Media SLC Group Holdings

Nashua, USA

Spearheaded comprehensive email marketing campaigns using platforms like Mailchimp, Klaviyo, and Constant Contact.

Executed A/B testing on email campaigns to enhance subject lines, content, calls-to-action, and delivery times.

Optimized SEO strategies, enhancing website visibility on search engines. Supervised database management to bolster effective marketing strategies.

Coordinated the end-to-end process of website launches in the role of Delivery Manager.

Conducted data analysis and reporting utilizing various analytical tools. Engineered and maintained websites using multiple platforms. Championed social media marketing initiatives to drive engagement. Oversaw website operations, encompassing hosting, maintenance, and security.

Designed and optimized landing pages utilizing HTML and CSS. Implemented DNS modifications for enhanced email authentication.

01/2005 – 01/2019 Lead Designer – IT & Marketing Department, CruCon Cruise Travel Leaders Group

Moultonboro, USA

Conceptualized and managed company-wide web and email marketing initiatives.

Devised automation and segmentation strategies for email marketing campaigns.

01/1998 – Present Principal Designer, White Mountain Web Design Bristol, USA Engineered custom website design, development, and maintenance for a diverse clientele.

Created impactful email campaigns and marketing materials. 01/1994 –

01/1998 Senior Systems Engineer, GTE Corporation Tampa, USA Provided innovative technical solutions for enterprise-level IT infrastructure and web-based systems.

01/1992 – 01/1994 LAN Support Specialist, Time Warner Tampa, USA Managed IT support, network configurations, and database maintenance. EDUCATION

09/1984 – 06/1990 St. Petersburg College

Bachelor, Computer Science

St. Petersburg, USA

01/2018 – 01/2018 Lynda.com

Database Clinic, MySQL

Moultonboro, NH, United States

01/2018 – 02/2018 Lynda.com

Certification, SEO Foundations

New Hampshire, United States

SKILLS Email & SMS marketing Brand management

Ecommerce / D2C & B2B sales Social media marketing Klaviyo Mailchimp

Constant Contact Adobe Photoshop

Adobe Illustrator Adobe InDesign

UI/UX Design Canva

WordPress HTML

CSS Squarespace

Dreamweaver Wix

Shopify Bootstrap

Weebly GoDaddy Site Builders

Strategic thinking Problem-solving

Collaboration Adaptability

Team player Digital Marketing

Sales Enablement Go-to-Market Strategy

Basic Design Market Knowledge

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