Business Analyst Intelligence

Yash Shah

Boston, MA https://www.linkedin.com/in/yashshah1612/ ************@*****.***

Data-driven Business Analyst with expertise in data analytics, process automation, and business intelligence. Proficient in Python,

SQL, Tableau, and Salesforce, transforming complex datasets into actionable strategies that optimize revenue, customer retention,

and operational efficiency. Proven ability to drive data-backed decision-making in SaaS, retail, and financial sectors.

Core Competencies

• Technical Skills: Python, SQL, Tableau, Advanced Excel (Pivot Tables, VLOOKUP), Salesforce

• Data Analytics and Modelling: RFM Segmentation, Predictive Modeling, Geospatial Analysis, Sales & Inventory Data Analysis

• Business Intelligence: Dashboard Development, KPI Tracking, Process Optimization, Workflow Automation

• Business & Process Analysis: Requirement Gathering, User Stories, Process Mapping, Gap Analysis, Stakeholder Communication

• Multilingual Fluency: English, Hindi, Gujarati, Marathi

Relevant Experience

Business Analyst Findability Sciences Boston, MA Mar 2024–Dec 2024

• Led RFM segmentation on 50K+ transactions, reducing churn by 18% and protecting $500K+ in revenue.

• Developed Tableau dashboards integrated with Salesforce, empowering 200+ sales users with real-time insights on $10M+

revenue across 15+ regions—enhancing decision-making speed by 40%.

• Automated reporting workflows, reducing manual effort by 35% and streamlining cross-functional collaboration across sales,

marketing, and IT teams.

• Optimized accounts receivables, analyzing payment trends and recommending strategies that improved collections by 15%.

Data Analyst Spinnaker Analytics Boston, MA Jul 2023–Mar 2024

• Cleaned and standardized 100K+ insurance records using Python, improving data accuracy and reducing redundancy by 47%—

leading to more precise actuarial reporting.

• Conducted geospatial analysis to optimize agent placements, identifying high-potential areas that increased customer acquisition

• Delivered market analysis using predictive modeling to identify new opportunities and improve competitive positioning.

• Assisted in cleaning and analyzing agent data, identifying key patterns at the zip code level, and helping insurance companies

optimize agent assignments and save operational costs.

Media Analyst Zenith ROI Agency (Publicis Media) Mumbai, India April 2019–May 2021

• Leveraged advanced Excel (pivot tables, conditional formatting) to analyze media metrics (CTR, impressions, conversions) across

digital, TV, and print channels, refining ad placements to improve visibility and ROI for clients in the FMCG and retail sectors.

• Optimized ad placements for clients, achieving a 30% boost in visibility across channels through strategic data analysis.

Education

Hult International Business School, Boston, MA

• MSc in Business Analytics (May 2023)

• MSc in International Marketing (Aug 2022)

Indian School of Design and Innovation, Mumbai, India

• MSc in Media Advertising & Communications (Aug 2018)

Mumbai University, Mumbai, India

• Bachelor’s in management studies (Aug 2016)

Key Projects

Salesforce & Tableau BI Dashboard Daikin (Findability Sciences)

• Designed an end-to-end BI dashboard in Tableau and integrated it into Salesforce, enabling 200+ global sales users to track

$10M+ revenue and identify underperforming regions.

• Improved decision-making speed by 40% and increased sales rep performance in critical markets.

Churn Prediction & Retention Model Daikin (Findability Sciences)

• Built a predictive model (Random Forests) to identify 8,000+ at-risk customers, leading to targeted retention campaigns that cut

churn by 18% and saved $500K+ in revenue.

• Developed an actionable customer retention strategy based on model insights.

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