Graphic Design Specialist

ANITA

IRELAND 818-***-****

www.anitalopezdesigns.com

***************@*****.***

Graphic Design Specialist Lakeville, Minnesota

MY PROFILE

EDUCATION

AWARDS

ADDY – American Advertising Federation

VICA – Vocational Clubs of America

PIM – Printing Industry Midwest

2014 - 2016

A.A.S GRAPHIC DESIGN

Art Institute of California

1999 - 2001

GRAPHIC DESIGN

Dakota County Technical College

With an Associates Degree in Graphic Design and a minor in Web Design and Interactive Media, I bring a wealth of accomplished experience to the table. My expertise spans various aspects of graphic design; including Strategic Planning, Production Art, Digital Design, Promotional Material, Collateral Material, Concept Design, and Sketch Illustration. I excel in managing multiple priorities concurrently and ensuring timely delivery across diverse projects. My proactive approach allows me to navigate challenges efficiently and meet project goals effectively. WORK EXPERIENCE

GRAPHIC DESIGN SPECIALIST

Lutheran Social Service (LSS) - Saint Paul, MN - Hybrid 2024-2025 At LSS I played a key role in creating assets for various clients including Camp Knutson, Camp Noah, Children’s Home Society, MN Hands & Voices, NuVantage, Pics, and Cherish All Children. Working in a fast-paced environment I collaborated closely with the Art Director and marketing team to develop innovative materials while maintaining brand guidelines. My responsibilities included art direction, design, editing, and modifying existing creative assets. I have a strong ability to organize and manage multiple projects simultaneously, ensuring they are completed on time. My approach ensures smooth transitions from conceptualization to final production while following multi-step project procedures consistently.

GRAPHIC DESIGN SPECIALIST

Lynx Innovations - Eagan, MN - Onsite 2025

At Lynx Innovations, I collaborated with a multidisciplinary team of industrial and product designers to craft graphics that didn’t just sit on the surface—they became part of the product’s story. From concept sketches to final packaging, I brought visual narratives to life, ensuring every detail—from interface icons to branded touchpoints—felt intentional and aligned with the product’s form and function. Whether it was refining a logo to fit a sleek new device or designing presentation decks that captured the spirit of a concept, my work helped bridge the gap between design thinking and visual storytelling. INTEGRATED CONTENT DESIGNER

3M (Contract) - MapleWood, MN - Remote 2022 - 2023 During my tenure at 3M I held a pivotal role in creating assets for three distinct divisions: Automotive Aftermarket, Abrasive Systems, and Personal Safety & Consumer. Operating within a fast-paced environment, I collaborated closely with the Art Director and the marketing communications team to develop innovative materials while adhering to brand guidelines. My responsibilities encompassed designing and formatting a wide array of print and digital marketing collateral, spanning brochures, advertising materials, graphics, catalogs, and social media assets. I actively managed the production process, overseeing tasks such as gathering and assembling final layouts, preparing instructions for printers and vendors, and conducting thorough reviews to ensure the quality of all materials. Photoshop

Illustrator

Indesign

Power Point

Amazon A+ and B+

Digital Marketing

Branding

Content Design

Retail design

SKILLS

English

VOLUNTEER

CLIENTS

anitalopezdesigns.com

WORK EXPERIENCE

LEAD GRAPHIC DESIGNER

Anita Lopez Designs - Twin Cities 2010 - Now

GRAPHIC DESIGNER

Gander Outdoors - Bloomington 2018 - 2020

In a fast-paced environment, I execute projects while working with the Art Director and design team to create materials within brand guidelines. My role includes designing and formatting print and digital marketing materials, such as brochures, ads, graphics, social media content, and packaging.

I manage production processes by handling print bids, packaging artwork, final layouts, and instructions for printers and vendors, ensuring high-quality results. I also participate in brainstorming sessions to drive creativity and stay updated on industry trends across print, large format, and email marketing, ensuring our designs are innovative and effective. As a graphic designer, I work closely with clients to create materials that resonate with their target audiences and effectively communicate their messages. I develop strategic communication pieces that reflect each client’s brand, including campaigns for large corporations tailored to specific business goals and demographics. I design for both print and web platforms, handling everything from ads and brochures to logos and packaging. With a focus on detail and brand consistency, I ensure each design element supports the overall brand story.

I also enhance customer engagement through event graphics and use digital marketing strategies, like social media and email marketing, to boost clients’ online presence. Combining creativity with strategic and technical skills, I help clients achieve their marketing goals and strengthen their brand.

Design Mode Marketing • Shaw-Lundquist • Masonic Charities • Advanced Sensing Wearables • Jack’s Links• Flysafe Jets • Gateway2Stardom • Midwest Fence • Mama C’s Salsa • The Carving Board • Marmalade Café • S& F Corporation • SoCal Behavioral Services • LA Fitness • FloorMetric • LA Bullets Baseball Team Sotheby’s • Playmaker Pictures • Nick George Group -Keller Williams) • Douglas Sidney • Nova Credit Union Reflection Auto Sales • Eidecom • Beep-beeps • The Graybeards Hockey Team Comedian Peter Sers • Maple Grove Covenant Church • Land to Air • Engage Your Destiny • Kendach Behavioral Services • Victory Auto Services LANGUAGE

HOBBIES

City of Wyoming, Minnesota

• City logo rebrand for website update

• Tree lighting ceremony flier

• Touch a Truck flier

• Hoppe for Sheriff campaign material

Feed My Starving Children

Photoshop

Illustrator

Indesign

Power Point

Amazon A+ and B+

Digital Marketing

Branding

Content Design

Retail design

SKILLS

• Art

• Hiking

• Kayaking

• Reading a good book

• Exercise

• Trying new restaurants

• Movies and film

• Acting/Modeling

GRAPHIC DESIGNER

Great Clips (Contract) - Bloomignton, MN - Hybrid 2018 - 2022 I executed projects in a fast-paced environment. I collaborated with the Art Director and the marketing communications team to create new materials while adhering to brand guidelines. Design and format print and digital marketing materials such as brochures, advertising, graphics, and social media graphics. Manage production of materials, including finalizing layouts, preparing printer instructions, and reviewing for quality. Contribute to brainstorming sessions and apply design thinking to ensure creativity and customer/HR focus in all projects. Stayed current on design trends and best practices across print, large format, and email marketing.

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