General Manager Business Development

TAMMY WATSON-WHITE

**** ********** ******* ****** *********, NC 23607

757-***-**** – *************@*****.***

OBJECTIVE: To leverage my extensive experience as a Sales Director within the hotel industry to drive revenue growth, foster strategic partnerships, and optimize sales processes, ultimately enhancing the hotel’s market position and delivering exceptional guests’ experiences.”

CAREER SUMMARY: A highly creative and results-driven professional with entrepreneurial passion, drive and focused vision. More than 10 years of experience and expertise generating revenue and increasing support bases. Proven self-starter and business development leader, with skill set in overall operations management. Proven success in achieving business goals in highly competitive markets. Outstanding knowledge of the technical side of sales and along with building solid alliances and partnerships. Data-driven that incorporates innovative approaches to sales. PROFESSIONAL SKILLS

● Great at interpersonal communication

● Excellent verbal and written communication skills

● Versatile sales techniques: win-win attitude, accountability.

● Determined team player who develops strategic planning and execution.

● Strong networking, presentation, multi-tasking, and analytical abilities

● Energetic – Upbeat personality.

Accomplishments

● Courtyard of Marriott – delivered a record profit of $3.8 million in a challenging hospitality market

● Hampton Roads Radio Group - Sales Professional of the year

● Hampton Roads Radio Group - Highest billing ($145K) – 5 consecutive months PROFESSIONAL EXPERIENCE

Hyatt House Charlotte Airport February 2022 - April 2024 Director of Sales / General Manager

Oversaw daily activities, handle all sales and marketing, operations, events, maintenance, and customer needs. Jencare Senior Medical Center May 2021- December 2022 Membership Growth Consultant

A outside healthcare sales representative who’s responsible for generating sales leads and memberships by nurturing productive relationships with senior citizens, key local community partners and senior-focused businesses to enroll new patients to ChenMed. Arranged, designed, and orchestrated sales events and developed fun and cost-effective techniques to keep senior participation and satisfaction high, in part to drive referral sales from satisfied patients to help fuel membership growth. Effectively communicated the JenCare value proposition at all community events. Check Into Cash May 2020 – May 2021

General Manager

Manage the day-to-day operations of the center, as well as ensure that each team member within the location is trained. Provided financial transactions that best fit our customer’s needs such as, loan services, money orders, check cashing or wire transfers, bank deposits.

Fairfield Inn & Comfort Inn & Suites July 2019 – March 2020 Director of Sales & Marketing/ Dual Properties/ General Manager Lead hunter to generate new business, development and prospecting new accounts. Developed long and short term corporate business. Maintain and develop existing clients while consistently striving to maximize revenue. Hampton Inn BWI, Linthicum, Maryland June 2017 – June 2018 Director, Sales & Marketing Task

Provide leadership in the strategic development of a comprehensive integrated sales program to fulfill the mission and long-term sales plan of the Hampton Inn BWI. This includes developing a long-term business strategy and objectives to support integrated and competitive sales positioning.

Key Priorities:

Market Analysis and Business Development including prospecting & developing new accounts in the local market/geographical area and maintain current local client base through outside sales efforts

Develop sales strategies for improvement based on market research and competitor analysis.

Lead event/project scope and strategy including staffing requirements, program plans, budget, and event registration and collaborating on initiatives to promote the events.

Negotiate contracts with all event related companies and vendors to leverage total company spend and meet established budgets.

Clarion Inn, Frederick, Maryland July 2016 – June 2017 Senior Sales Manager Task

Represented the hotel in the development of market segment(s) and new customer relationships while maintaining existing relationships with assigned accounts while consistently striving to maximize revenue. SPECIFIC ACCOUNTABILITIES:

Through solicitation, responded to and negotiated with customers requiring large and complex group accommodations

Represented hotels in significant interactions dealing with customers relative to sales and operational questions, concerns, and issues. Negotiate contracts with customers and commission agreements with third party agencies.

Initiated the preparation of proposals and/or contracts to advise prospective customers primarily of the hotel guest rooms, but also meeting space and/or banquet date, space and rate availability. Developed and quoted prices for the same.

Engaged in outside sales activities to discuss business opportunities and entertain customers in local and assigned markets (percentage of travel dependent on specific market). Directed site visits and H.O.S.T. programs for respective accounts and participates in trade shows, industry, and customer events.

iHeart Media, Norfolk, Virginia October 2015 – July 2016 Account Executive

Responsible for generating income for commercial radio stations from advertising sales and sponsorship. Involved selling the benefits to agencies and clients of radio as an advertising medium. SPECIFIC ACCOUNTABILITIES:

Targeted driven, with the main aim being to achieve agreed revenue targets on a regular basis.

Establish and develop long-term business relationships, secure new local and regional business opportunities; generating creative solutions for clients.

LAP Management Group (Hilton Garden Inn/Stay Bridge Suites) Virginia March 2012 – Sept 2015 Director, Sales/Dual Properties

Managed all sales activities for a 245 room hotel. Maintained all sales operations on a day to day basis, during a compressed market to achieve sales and revenue goals.

SPECIFIC ACCOUNTABILITIES:

Established relationships with local business, built direct and secured company standards to assure performance and continued improvement in company’s key performance indicators.

Created lucrative sales targets building revenue and expanding client base business. Networks include business relations to corporate/group clients, government offices, and different book services. Associate in Arts (A.A), Business Management/Marketing Applications/Software: Sales Force MS Word, Excel, Micros, Marsha, Property Management System, Delphi, Sales Pro, Outlook, Opera. Training/Professional Development: Sales Force, Dash, Profits word, OnQ R&I, OnQ Gro, Sales Edge, Marsha, Sales and Service Foundation, Conflict Sales, Business Applications, Sales Big Catch, Sales Boot Camp, Sales Negotiations, Rates and Inventory, Meeting Planner.

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