Product Manager Management

Lifei Zhang, MBA

Product Management MVP GTM Agile KPI ROI Roadmap PRD AI B2C B2B PMP CSM No sponsorship needed

Portfolio Link: https://zlffeini.wixsite.com/tinazhangportfolio Los Angeles, CA 571-***-**** ********@*****.*** https://www.linkedin.com/in/lifei-zhang/ Summary

● Data-driven Product Manager with 3+ years of product experience and strong skills in developing MVPs

(minimum viable products), conducting customer interviews to capture Voice of Customer (VoC), and managing cross-functional teams in Agile product development processes.

● Developed a B2C AI-powered cosmetic beauty app that achieved 50K Monthly Active Users (MAU) within 1 month of launch and led the creation of a B2C flight booking app that simplifies the booking experience for the

$214 billion US travel industry. Taking ownership of B2B2C iGaming web game products.

● Seeking a Product Manager position to leverage my skills in product strategy, user-centric design, and product management to drive strategic initiatives and enhance user growth. Relevant Experience

Bitus Labs Irvine, CA Jan. 2025 – Present

Product Manager

Leading end-to-end development of iGaming web game products, focusing on B2B Back Office and Admin Console systems that provide user data support for operators, and improve operational efficiency. Responsibilities:

● Develop comprehensive B2B data solutions including back-office management system and admin console that integrate player data analysis and visualization capabilities for real-time monitoring.

● Define and manage product roadmaps aligned with business objectives, breaking down features into actionable deliverables while ensuring regulatory compliance in iGaming mechanics.

● Implement AI algorithms to identify abnormal gaming behavior, developing banning systems for operation teams to target or ban the suspicious game players.

● Design flexible reporting systems supporting customized data analysis and export functions, enabling operators to make data-driven decisions.

● Serve as primary liaison between stakeholders and cross-functional teams, facilitating clear communication of product requirements and development progress.

LY-USA TRAVEL, INC Los Angeles, CA Jul. 2023 – Nov. 2024 Product Manager

Led a B2C AI-powered flight booking app and 10+ product feature developments, including a unique price freeze feature that allows users to hold a ticket price for 24 hours while finalizing their travel plans, and an AI-powered flight recommendation feature.

Achievements:

● Partnered with cross-functional teams to build a 0 to 1 flight booking product at scale, collaborating across UI/UX design, engineering, and marketing to develop and prepare for launch MVP in 12 months.

● Streamlined the booking process to reduce projected user time-to-book by 30% compared to industry standards, positioning the app to capture 5% of the US flight booking market within the first year of launch. Responsibilities:

● Conducted extensive customer interviews to understand user pain points in the flight booking process, translating insights into detailed user stories that guided feature development.

● Conducted thorough competitive analysis, identifying key market gaps and opportunities to differentiate the product in the market, resulting in the development of unique features, like the 24-hour price freeze option.

● Led the development of an MVP for the flight booking app, prioritizing requirements based on user needs and business objectives to ensure rapid time-to-market.

● Collaborate cross-functionally with engineering and design teams to implement an Agile development process, facilitating sprint planning, daily stand-ups, and retrospectives to ensure efficient product iteration and delivery.

● Developed a comprehensive Go-to-Market (GTM) strategy focused on different KPIs, leveraging the app's unique features such as the price freeze option and AI-powered recommendations.

● Led end-to-end product delivery and optimization of the product by driving product vision, strategies, and roadmaps aligned with critical business objectives. The Blingy Tech San Francisco, CA May. 2022 – Jun.2023 Product Manager

Led end-to-end a B2C AI-powered eCommerce Product and 10+ Product features development, including an AI-powered skin analysis feature that provides customers’ skin conditions, and customized product recommendations. Achievements:

● Orchestrated a successful closed beta program with 300 beauty enthusiasts, achieving a 92% satisfaction rate and gathering crucial feedback that informed final product refinements.

● Designed and executed a comprehensive usability testing program that increased the app's System Usability Scale (SUS) score from 68 to 84, significantly enhancing user experience before launch.

● Drove explosive user adoption, achieving 50K Monthly Active Users (MAU) within 30 days of launch, surpassing initial projections by 150% and establishing a strong foothold in the competitive beauty tech market. Responsibilities:

● Conducted comprehensive user research through in-depth interviews and analytical surveys, uncovering critical pain points in the beauty product selection process. Translated these insights into actionable user stories, driving the development of intuitive, user-centric features.

● Performed thorough competitive analysis of the beauty tech sector, identifying key opportunities for differentiation.

● Leveraged these insights to create a unique value proposition combining advanced AI technology, setting a new standard in personalized beauty recommendations.

● Strategically defined and prioritized MVP requirements, balancing user needs with technical feasibility to create impactful features: including, AI-driven skin analysis, and AI virtual Assistant.

● Developed and executed a targeted Go-to-Market strategy (GTM), effectively leveraging influencer partnerships and precision digital marketing to capture the attention of beauty enthusiasts and drive rapid user acquisition.

● Implemented and championed Agile methodologies, fostering a culture of continuous improvement and rapid iteration, which enabled the team to consistently deliver high-quality features on accelerated timelines. Additional Experience

Product Marketing Analyst Intern, IXL Center Cambridge, MA Jul. 2020 – Aug. 2020 Tax Project Manager, District Tax Bureau of State Administration of Taxation Suzhou, CHN Nov. 2013 – Jun. 2019 Education

Master of Business Administration (MBA) 2022

Hult International Business School San Francisco, CA

● Specialization (Minor): Project Management

Master of Science - Business Analytics (MSBA) 2020 Hult International Business School San Francisco, CA

● Specialization (Minor): Marketing & Disruptive Innovation Bachelor of Management in Accounting (BA)

Nanjing University of Finance and Economics Nanjing, CHN 2013 University of California, Berkeley Berkeley, CA

Skills and Expertise

2010

Product Management Skills: Prioritize Requirements, Conduct User Interviews, Write User Stories, Manage Roadmap, Define Product Metric, Develop MVP, Collaborate With Cross-Functional Team, Develop Go-To-Marketing Strategy, Conduct A/B Testing

Technical skills: Jira, Confluence, Figma, Miro, API, SDK, PowerPoint, Microsoft Office Suite (Word, Excel, PowerPoint), Tableau, Python, R, SQL, Orange, SPSS

Certifications: Project Management Professional (PMP)®; Certified ScrumMaster (CSM)®; Management Consulting Analyst (MCI); Certified quickGrowth Consultant; Certificated Conversational Marketing Languages: English (Fluent); Mandarin (Native)

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