Sales Manager Territory

William (Bill) Martocci

** ****** ***, *******, ** 11769

Phone: 631-***-**** email: *********@*****.***

Professional Summary

Results-driven sales leader and business strategist with over 15 years of experience in corporate gifting, incentives, and promotional products. Strong track record of driving revenue growth, developing sales strategies, and building lasting client relationships with top industry brands. Expertise in business development, sales leadership, account management, and supplier partnerships, offering strategic guidance to brands looking to expand market presence. As President of Carlisle Sales and Marketing, successfully grew a 100+ brand portfolio, enhancing product placement, inventory management, and profitability through customer interaction, innovative sales programs and strategic partnerships. Previously, as Director of Special Markets at Carson Optical, led a national sales team, increasing revenue by 25% YoY and tripling product placements through effective sales training and targeted expansion efforts. Industry-recognized thought leader, having served as President of the Incentive Marketing Association (IMA) and Incentive Manufacturer’s Representative Alliance (IMRA), influencing best practices and industry standards. Named a 2024 "Rep of the Year" Finalist for contributions to the field. An inspiring lecturer and mentor, sharing insights on sales strategy, business development, and market trends with professionals and industry peers. Plays a key role in marketing efforts for the Metro Incentive Show, strengthening brand visibility and fostering valuable industry connections. Combines a strategic mindset, strong leadership, and exceptional communication skills to drive sales growth and expand market opportunities in fast-paced, competitive environments.

Skills

Sales & Business Development Revenue Generation

Account Retention Relationship Building Client Management B2B & B2C Sales Product Sales Service Sales Management

Work History

Teaching & Lecturing Public Speaking Critical Thinking Problem-Solving

Time Management

Mentoring and Coaching Classroom Management Knowledge of Canvas

Entrepreneurial Mindset Strong Communications Marketing Strategies Presentation Skills

Project Management

Event Marketing and Management

Email Campaign Management

Proficiency in MS Office, Zoho, Zoom

President, Carlisle Sales and Marketing, Oakdale, NY May 2007 - Current

Client Served: Movado, Ralph Lauren, Omaha Steaks, Vera Bradley, Liz Claiborne, Delsey, and more.

Conduct B2B sales of corporate gifts, incentives, and promotional products for reward and recognition. Expanded this company's portfolio from 20 brands to over 100, adding multiple suppliers, ranging from luxury to electronics. Responsible for sales and business development. Heavy client cultivation and relationship building. Created sales presentations for both electronic and in-person meetings. Excellent communication skills. Routinely use tools such as MS Word, Excel, PowerPoint, Zoom, Zoho, and Canva. Placement of merchandise, gift cards, and experiential travel, for a variety of programs including recognition and casino promotions. Consult with brands and suppliers entering these “special markets”, helping guide them through best practices how to operate within the channel. Handle all aspects of marketing for the Metro Incentive Show, the premier regional event for incentive merchandise and corporate gifts in the NY/ NJ area including email campaigns and media relations. Exceed sales goals. A 2024 Finalist for “Rep of the Year”.

Lecturer, St Joseph’s University New York, Patchogue, NY July 2024 - Current

Marketing, Management, and Business Administration focused. Dynamic Business Administration lecturer who integrates real- world scenarios along with course materials to enhance student learning and practical application of theoretical concepts. Comprehensive knowledge of business management, administration, marketing and economics. Familiar with current business trends and practices. Comfortable instructing students in-person in a classroom setting. Organizes, prepares, and revises course materials. Strong presentation and public speaking skills. Manage classroom dynamics and facilitate discussions. Knowledge of Canvas LMS.

Director of Special Markets, Carson Optical, Hauppauge, NY June 2003 - May 2007

Managed a national sales force, providing sales leadership for incentive, and promotional product sales. Exceeded sales targets while building a high-performing sales team. Tripled product placement while growing revenue 25% YoY. Interacted regularly with the team to train, discussing brand initiatives and sales strategies, while keeping the brand top of mind. Traveled to customer accounts and trade shows supporting field sales and closing business opportunities. Developed relationships with large retail accounts, catalogs, incentive houses, and distributors. Explored alternate verticals, engaging with event planners as well as e-commerce platforms. Collaborated on various projects including product development and go-to- market strategies.

Business Development Manager, Resilien, Melville, NY December 2000 - May 2003 Sold computer and networking equipment, surpassing sales goals quarterly, while achieving higher than average profit margins through strategic sales to value-added resellers, distributors, and system integrators. Specialized in converting customers aging inventory to new and current stock for sale. (SPA) Consulted with customers on their needs, including managing inventory while maximizing profitability. Strengthened business relationships at all levels of client accounts from purchasing to C-Suite. Contributed to annual revenue goals and acquired new accounts. Provided excellent customer service resulting in long-lasting client relationships.

Agent, Abbey-Clifden Insurance Agency, Islip Terrace, NY February 1992 - December 2000 Developed and executed business strategies to drive growth, increase market share, and achieve sales targets. Managed agency finances, including budgeting, cash flow monitoring, and profitability analysis; ensured compliance with tax regulations and financial reporting standards. Focused on client acquisition and retention by implementing marketing strategies to attract new clients while maintaining strong relationships with existing clients through regular communication and policy reviews. Provided in-depth knowledge of property and casualty insurance products; educated clients on coverage options tailored to their specific needs.

Education

Dowling College, Oakdale, NY

MBA:General Management Graduated

May 2008

Long Island University, Southampton, NY

BS: Business, Public Administration, and Accountancy Graduated - May 1991

Volunteer

Committed over 15 years to industry associations, continuously taking on greater leadership roles, aimed at emphasizing the benefits that incentives bring to successful organizations.

Incentive Marketing Association - IMA

Through its advocacy efforts and thought leadership, the IMA champions the value and importance of incentives to enhance performance, loyalty, and business success.

President – 2021 – 2022

Executive Committee – 2018 – 2023 Board of Directors – 2012 – 2023

Incentive Manufacturer’s Representative Alliance - IMRA

Dedicated to promoting the use of brand name merchandise as incentives to recognize and appreciate individuals for their achievements ranging from performance, years of service, to loyalty, as rewards.

President – 2015 – 2016

Executive Committee – 2012 – 2017 Board of Directors – 2009 – 2017

References Available on Request

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