Graphic Designer Senior
Resume:
Brett Sonnenschein
Senior Graphic Designer
SKILLS
Design Software: Adobe Creative Suite (InDesign, Photoshop, Illustrator), Canva, Microsoft Office Suite: PowerPoint, Word, Salesforce Marketing Cloud
Other Skills: Pre-press, Printing, Color Theory, Computer Imaging, Typography, Sell Sheets PROFESSIONAL EXPERIENCE
Associate Director, Creative Services Crohn’s & Colitis Foundation Mar 2022–Present Senior Studio Artist Crohn’s & Colitis Foundation Jan 2018–Mar 2022 New York, NY
• Directed the concept development and design and production for national fundraising brochures, conferences, and events, achieving a 95% satisfaction rate from stakeholders.
• Design 200+ marketing and event signage pieces annually, supervise vendor deployment, and manage Digital Asset Management system, tracked projects for accurate reporting.
• Led Take Steps walk program rebrand, resulting in a 10% increase in registrations through enhanced visual appeal and targeted messaging.
• Built 20+ Canva templates, reducing printing wait times by 80% and saving over $15,000.
• Orchestrated Salesforce Marketing Cloud implementation, migrating 200,000+ contacts one month ahead of schedule and launching three weekly email marketing campaigns to improve email open rates by 15%; accurately forecasted project timelines.
• Designed and implemented 15+ distinct design templates for national fundraising materials ensured pre-press readiness and secured adoption by all 35 chapters, streamlining brand deployment and ensuring consistent messaging across the organization.
Graphic Designer/Production Artist Consultant May 2011–Present New York, NY
• Tailored creative assets, including illustration, for 15+ clients, reinforcing brand recognition through image-guided di- verse portfolios and earning commendation for designs that hit every marketing deliverable.
• Produced print and digital collateral, encompassing advertisements, postcards, email blasts, logos, mailers, displays, and corporate reports.
• Forged relationships with cross-functional teams to deliver design projects with a 100% on-time delivery rate, ranging from email blasts to corporate reports, which boosted brand awareness.
• Created five annual publications for JP Morgan addressing market volatility and natural disasters, equipping clients with strategic insights and averting potential losses to protect millions in assets.
• Orchestrated the design and annual updates of NFL uniform branding guidelines, ensuring adherence to league stan- dards and boosting brand visibility across 32 teams and fan bases. Senior Studio Artist Coach, Inc./Tapestry Dec 2012–Jul 2017 New York, NY
• Delivered comprehensive creative solutions, incorporating strong typography, while maintaining distinct branding and image guidelines for clients. Generated print and digital materials encompassing advertisements, packaging, light box- es, catalogs, mailers, and other collateral in more than a dozen languages.
• Instituted a thorough product knowledge sell sheet system and devised a workflow that boosted efficiency by reducing turnaround time by 50%, and decreased expenses.
• Guided team in enhancing designs and generated store construction hoardings according to blueprints and branding objectives.
• Formulated eight quarterly product knowledge publications, transitioning staff to new products within one month to streamline production system.
*****************@*****.***
linkedin.com/in/brettson/
brettsonnenschein.crevado.com/
Senior Production Designer Digitas Nov 2008–Mar 2011 Production Designer Digitas May 2005–Nov 2008
New York, NY
• Conceptualized and delivered compelling presentations to key stakeholders, aligning campaign strategies with client objectives and securing approval on creative concepts with a 100% success rate.
• Orchestrated the full lifecycle of a national ad campaign for American Express Delta credit card, from initial concept to fi- nal execution, including pre-press and printing considerations, presenting to stakeholders and ensuring on-time delivery of content across 40 newspapers.
• Developed and delivered compelling presentations to key stakeholders using PowerPoint, aligning campaign strategies with client objectives and securing approval on creative concepts with a 100% success rate. These presentations incor- porated charts and graphs to clearly communicate complex information and included pre-press considerations. EDUCATION
Parsons School of Design Non-degree typography, design and computer classes New York, NY
Northwestern University B.S., Radio/Television/Film Evanston, IL
Contact this candidate