E-Commerce Manager

CHRISTOPHER HALLISEY

New York, NY 646-***-**** ️ **********@*****.*** Green Card Holder

E-COMMERCE LEADER KPI-DRIVEN STRATEGIST P&L MANAGEMENT

Results-driven e-commerce leader with a proven track record of driving online revenue growth through strategic merchandising, performance analytics, A/B testing, and full P&L management. Adept at optimizing e-commerce operations by leveraging data-driven insights, leading cross-functional teams, and enhancing customer experiences. Experienced in managing digital storefronts on Shopify Plus, Magento, and Amazon, increasing conversion rates, AOV, and sales through targeted marketing and UX improvements. Passionate about aligning analytics with business goals to drive sustainable growth.

EXPERIENCE

AW Chang Corporation – New York, NY

Sr. E-Commerce Manager April 2023 – Present

Own full P&L management across six brands, ensuring financial targets are met through strategic forecasting, performance analysis, and optimization.

Develop and present detailed KPI reports (weekly, monthly, quarterly, and annually) to track sales, conversion rates, AOV, and customer behavior, driving data-backed decision-making.

Delivered +20% YoY revenue growth, increasing AOV by $35 through pricing strategies, bundling, and promotions.

Lead A/B testing initiatives to optimize site UX, improve conversion rates, and enhance merchandising effectiveness.

Successfully migrated two legacy websites from Magento to Shopify Plus, collaborating with developers and UX teams to improve site performance and scalability.

Spearhead seasonal merchandising strategies, markdown cadence, and inventory optimization to maximize sell-through rates and revenue.

Manage and mentor cross-functional teams, including customer service and merchandising, to align business objectives and improve operational efficiency.

Nuts.com – New York, NY

E-Commerce Manager 2022 – 2023

Managed full P&L for a multi-million-dollar e-commerce operation, optimizing daily sales and conversion strategies to hit aggressive revenue targets.

Drove over $1M in weekly revenue and tripled website performance during peak sales periods (e.g., Cyber Week) through targeted promotions and personal recommendations.

Led A/B testing using Dynamic Yield, improving conversion rates by 5% and optimizing personalized shopping experiences.

Analyzed and refined search performance via Algolia, reducing "search without results" frustration by 7%, increasing product discoverability.

Reported daily and weekly on key KPIs: sessions, bounce rate, conversion rate, revenue, and AOV to optimize strategy in real time.

Affordable Luxury Group – New York, NY

E-Commerce & Digital Marketing Manager 2021 – 2022

Managed digital growth and merchandising across three brands: Aimee Kestenberg, American Leather Co., and House of Want.

Owned Shopify and Shopify Plus development, integrating third-party apps to improve customer experience and drive conversion.

Launched Amazon Vendor Central, optimizing listings, inventory management, and performance tracking.

Emirates Holidays – Dubai, UAE

E-Commerce Manager 2016 – 2020

Led the launch of 12 international websites, overseeing merchandising, email marketing, and digital content.

Owned performance reporting and KPI tracking, optimizing campaigns for improved sales and customer retention.

StubHub – London, UK

Online Catalog Manager 2012 – 2016

Managed online merchandising for over 20,000 live events, optimizing discoverability and conversions.

Thomas Cook – London, UK

Online Content & Merchandise Executive 2008 – 2011

Led seasonal merchandising and content management, driving engagement and conversion growth.

EDUCATION

MBA, Management & Marketing – Heriot-Watt University, Edinburgh, Scotland

KEY SKILLS & EXPERTISE

E-Commerce P&L Management – Budgeting, Forecasting, Profitability Analysis

KPIs & Performance Analytics – Conversion Rates, AOV, Customer Behavior Metrics

A/B Testing & CRO – Personalization, UX Optimization, Dynamic Yield, Algolia

Merchandising & Inventory Strategy – Sell-through Optimization, Assortment Planning

E-Commerce Platforms – Shopify Plus, Magento, Amazon Vendor Central

Team Leadership & Cross-Functional Collaboration

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