Social Media Los Angeles

SYDNEY B. LANEX

562-***-**** ************@*****.*** Somis, CA 93066

PROFILE

Highly organized, detail-oriented, time management maven, skillful in communication and presentation, owning strategic leadership, and relationship-building qualities I also possess a versatile repertoire of professional and technical abilities. I am an effective advisor that communicates well with people of all ages and backgrounds. I have an excellent eye for detail enabling quick identification of areas for improvement and suggesting strategies to help businesses reach goals, focused on introducing efficient systems and processes. I am experienced and enthusiastic with a track record of success across a wide range of industries. I possess exceptional interpersonal, problem-solving, and analytical skills to provide advice and expertise to client organizations helping improve business performance. Experienced in all aspects of operations, strategy, and finance.

CAREER PATH

DIRECTOR OF OPERATIONS, RESONANCE RECORDS, LOS ANGELES, CA - 2020 -2024 Day to day operations of 501c3 record company, product/project management, manufacturing, packaging and quality control. Acquisition of historical art, photos and memorabilia to incorporate into packaging. Apprise distribution of new products and coordinate releases and promotional materials. Produce marketing plans and develop/ execute campaigns. Design print and digital advertising. Webmaster, CMS, social media and consumer e-blasts. Development of E-commerce platform and in-house inventory systems. Liaison between artists, PR, radio, distribution, and business affairs. Royalty administration and management. Aggregate best practices and opportunities across key commercial partner accounts. Coordinate Manufacturing with vendors, including martial costing. Communicating with steak holdersHuman resources DEPARTMENT HEAD (GARDEN/ELECTRICAL), HOME DEPOT, DOWNEY, CA — 2016-2020 Provide customers with accurate information and recommendations and use about products. Meet sales targets by working effectively in a team environment. Handle returns and exchanges with professionalism and a positive attitude. Processing returns, exchanges, and refunds accurately and efficiently according to company policies. Assisting with inventory management by restocking shelves, organizing merchandise, and maintaining stock levels. *Member of InFocus team and annual inventory team “rack diving.”

PRODUCT MANAGER, RESONANCE RECORDS, LOS ANGELES, CA - 2008 -2015 Product/project management; manufacturing, packaging and quality control. Acquisition of historical art, photos and memorabilia to incorporate into packaging. Apprise distribution of new products and coordinate releases and promotional materials, Produce marketing plans and develop/execute campaigns. Design print and digital advertising, Webmaster, CMS, social media and consumer e-blasts, Development of E-commerce platform and in-house inventory systems. Liaison between artists, PR, radio, distribution, and business affairs. Royalty administration and management ADMIN ASSISTANT/ INTERN, LAW OFFICES OF LISA SOCRANSKY, LOS ANGELES, CA - 2007 -2008 General office, filing, faxing, writing correspondence. Process royalties to artists and publishers. Review contracts for completion and accuracy. Accounts payables/accounts receivables, bank deposits, billing, etc. Maintain contact databases. Manage website. Personal errands.

GENERAL MANAGER, CLEOPATRA RECORDS, LOS ANGLES, CA — 1997-2004 Managed internal business affairs, media licensing and, acquisition of new talent. Negotiate and execute contracts. Attend industry conferences, NAMM, NARM, MIDEM etc. Administration of information technology. Develop and maintain contact databases and inventory system. Establish and manage E-Commerce platform and online sales. Manage schedules of touring talent. Liaison between artists, public relations, radio, distribution, and label.

*GAP IN CAREER PATH

STAY AT HOME FATHER / CAREGIVER TO RELATIVE, ALTADENA, CA - 2005-2007 I was raising my daughter and caring for my grandfather with dementia and failing health while restoring the home using my carpentry and various handy-man skills. EDUCATION

• Santa Monica College — Continuing education, computer science, 2020 - on hold

• Microsoft Certified Technical Education Center 803 Admin NT4, Burbank, CA- 2000

• Moorpark college - Certified graphic design -1996

• Learning Post High School - Santa Clarita, CA -1989

(General education, strategy and time management)

ABILITIES

Advertising

Brand building

Business affairs

Cloud computing and programming

Conception (packaging and design)

Conflict management and resolution

Copywriting

Crisis management and incident action planning

Customer service/customer relations

Document management

E-commerce

Event planning

Forecasting and reporting and data analysis

General logistic skills

Manufacturing processes, RFQ through deliverables

Product development, management, procurement and purchasing Processes and procedures for improvement

Sales & marketing

Startups & Not-For Profit 501(c)(3)

Workflow systems

Expert in Microsoft, Google and Adobe suites as well many other programs and apps REFERENCES AVAILABLE UOPN REQUEST

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