Social Media Communications Director

ALYSSA A. HART

Mechanicsburg PA 717-***-**** *************@*****.***

Summary

Accomplished communications professional with a strong background in social media marketing, event coordination, and public relations, gained through impactful work with the Pennsylvania Beer Alliance. Demonstrated success in increasing member engagement, managing outreach campaigns, and crafting effective press releases. Adept at developing strategic communication plans, solving complex problems, and building meaningful community relationships.

Skills

• Social media marketing

• Email marketing & campaigns

• Website design & management

• Press release writing & public relations

• Event planning & coordination

• Microsoft Office Suite

• Canva design & graphic creation

• QuickBooks & financial bookkeeping

• Mac OS X & Microsoft systems

• Newsletter creation & member communication

• Problem-solving

• Written and verbal communication

Experience

Communications Director 11/2023 to 03/2025

Pennsylvania Beer Alliance Harrisburg PA

• Developed and executed comprehensive social media and communications strategies to enhance member engagement, increase public outreach, and maintain consistent branding through press releases, newsletters, and email campaigns.

• Led planning and coordination of membership events, including legislative tours, educational sessions, and quarterly meetings, ensuring smooth logistics and impactful experiences.

• Oversaw sponsorship initiatives for statewide educational outreach events, cultivating strategic partnerships and increasing organizational visibility.

• Managed membership relations by maintaining an accurate member directory, responding to inquiries, and implementing initiatives to support member retention and satisfaction.

• Chaired the Emerging Leaders Committee, fostering leadership development and professional growth opportunities within the association.

• Represented the organization at national industry conferences and trade shows, facilitating continued education, networking, and industry best practice integration. Communications & Outreach Coordinator 01/2016 to 11/2023 Pennsylvania Beer Alliance Harrisburg PA

• Strategically developed and managed social media content across multiple platforms to enhance brand awareness and engagement.

• Composed, edited, and distributed press releases to promote organizational updates and industry- related news.

• Maintained and updated the membership database, ensuring accuracy and timely execution of weekly email marketing campaigns.

• Designed, edited, and published a quarterly newsletter to inform, engage, and retain association members.

• Represented the organization at national industry conferences and events to support continuing education and professional growth initiatives.

Administrative & Marketing Assistant 07/2014 to 01/2016 Pennsylvania Beer Alliance Harrisburg PA

• Coordinated scheduling and performed data entry tasks to optimize day-to-day operational efficiency.

• Provided high-level administrative support to the President, including calendar management, correspondence, and task organization.

• Oversaw financial bookkeeping processes, ensuring accurate tracking, documentation, and reporting of financial transactions.

• Managed member communications through targeted email outreach and monitored engagement metrics across social media platforms.

• Created, scheduled, and monitored social media content to drive audience interaction and support organizational goals.

Administrative Assistant & Marketing 01/2014 to 07/2014 Drayer Physical Therapy Institute Mechanicsburg PA

• Delivered comprehensive administrative support, including scheduling appointments and providing front-line customer service to ensure operational efficiency.

• Contributed to marketing initiatives aimed at enhancing patient engagement and increasing brand awareness.

• Collected, organized, and analyzed survey data to evaluate customer satisfaction and inform service improvements.

• Conducted market research to identify target audiences, assess competitive positioning, and uncover new business opportunities.

Communications Intern 08/2013 to 12/2013

BARAK, Inc. Harrisburg PA

• Composed and distributed press releases to enhance media coverage and public awareness of organizational initiatives.

• Supported the planning, coordination, and execution of events to promote organizational goals and community engagement.

• Designed visual content and managed social media channels to strengthen brand identity and audience engagement.

• Cultivated and maintained strong relationships with media representatives to secure coverage and foster ongoing press collaboration.

• Partnered with graphic design and marketing teams to develop and implement cohesive branding and communication strategies.

Education and Training

Bachelor of Humanities: Communications

Penn State University

Professional Achievements

• Public Affairs Award, Pennsylvania Beer Alliance, 2014

• City & State PA's Above and Beyond Women's Award Nominee, Pennsylvania Beer Alliance, 2024

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