Digital Marketing Research Assistant

Po Kuan Lee

+1-518-***-**** *********@*****.***

Professional Summary

Highly skilled and results-driven Research Assistant with a strong background in macroeconomic and financial market analysis, digital marketing, and financial data analysis. Proven track record in improving forecasting accuracy, optimizing prediction efficiency, and enhancing data-driven decision-making through advanced analytical tools and automation. Adept at developing financial dashboards, conducting cost-benefit analyses, and automating data extraction pipelines to streamline processes and boost productivity. Holds dual master's degrees in Economics and Marketing, with expertise in programming, financial analysis, business intelligence, and market research.

Professional Experience

Research Assistant, Department of Economics, SUNY Albany Jan 2024 – Dec 2024

Conducted macroeconomic and financial market analysis to evaluate economic conditions, leading to a 15% improvement in forecasting accuracy for key indicators like interest rates and GDP growth.

Built forecasting models in Python, R, and EViews, optimizing prediction efficiency and reducing computational time by 30%.

Developed financial dashboards in Power BI and Tableau, improving data-driven decision-making for economic policy analysis and reducing manual reporting workload by 40%.

Automated data extraction pipelines, increasing data processing speed by 50%, leading to faster turnaround times for financial trend analysis.

Research Assistant, Department of Marketing, Feng Chia University Aug 2020 – Jun 2022

Conducted cost-benefit analysis and revenue projections for digital marketing campaigns, leading to a 20% increase in campaign ROI.

Developed financial performance tracking dashboards, reducing financial reporting time by 35%.

Used Python and SQL for data mining and statistical analysis, improving market trend insights and boosting revenue optimization strategies by 15%.

Assisted in research on consumer spending behaviors, price elasticity, and revenue optimization, leading to pricing adjustments that increased profit margins by 12%. Financial Data Analyst Intern, Taipei Digital Group Sep 2019 – Jun 2020

Compiled advertising performance reports for clients, ensuring data accuracy and consistency.

Processed and analyzed marketing campaign data, identifying key trends to improve ad targeting.

Maintained client databases and records, ensuring efficient data management.

Assisted in administrative tasks, including preparing presentations and supporting the marketing team. Skills & Tools

Programming & Automation: Python, R, SQL, SAS, EViews, Power BI, Tableau Financial Analysis & Forecasting: Budgeting, Financial Modeling, Valuation, Risk Analysis, KPI Tracking Business Intelligence & Visualization: Power BI, Tableau Market & Economic Research: Financial Trend Analysis, Revenue Forecasting, Cost-Benefit Analysis Education

M.A. in Economics (Economic Forecasting Concentration) SUNY Albany Graduated: Dec 2024

M.A. in Marketing

Feng Chia University Graduated: May 2022

References available upon request

Dr. IK Kang – Legislative Fellow, NY State Assembly Email: *****@**********.*** Phone: 518-***-****

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