Social Media On-Site

EVENT PRODUCER

Fever/ Michigan // **** – CURRENT

Manage the marketing and execution of the Candlelight experience across 10+ markets, ensuring a cohesive and engaging brand presence from conception to delivery. Oversee all aspects of event marketing, including digital promotion, audience targeting, and client engagement, to maximize market reach and profitability. Leverage market research and insights to identify and evaluate venues that align with brand goals and optimize the audience experience. Conduct walkthroughs and site visits to ensure venue suitability and enhance event marketability. Collaborate closely with artists and clients, ensuring clear communication and alignment with brand standards. Lead and manage on-site teams of over 30 individuals in key markets, such as Detroit, Grand Rapids, and Pittsburgh driving consistent delivery of high-quality events that enhance brand reputation and customer satisfaction. SENIOR BRAND AND DIGITAL STRATEGIST

Park West Gallery/ Southfield, MI // 2022 – 2022

Supervise and execute comprehensive marketing programs across a fleet of over 90 cruise ships. Source and manage promotional and production materials to enhance brand visibility and guest engagement through strategic giveaways. Facilitate effective communication between the marketing department and shipboard operations to ensure alignment and seamless execution of marketing initiatives. Oversee digital partnerships and coordinate the development of assets and campaign creation to drive brand awareness and customer acquisition. Contribute to the development of compelling marketing materials and content for the company website and social media platforms, enhancing brand presence and engaging target audiences. GRADUATE CERTIFICATE OF MARKETING COMMUNCATION

University of Denver, Denver, CO 2023

CERTIFICATE OF PUBLIC RELATIONS

Ferris State University, Big Rapids, MI 2012

I am a highly driven marketing specialist with a

dynamic background that began in street team

marketing and blogging. With over 14 years of

experience, I have honed my skills across a wide

range of industries, including music, live events, luxury retail, and automotive. My expertise spans

across all facets of marketing and public

relations, including digital and social media,

consumer engagement, lifestyle campaigns,

CRM strategies, grassroots initiatives, travel

marketing, media buying, fundraising, and

content creation.

Recently, I have been dedicated to crafting

exceptional brand experiences from concept to

execution. My work involves overseeing every

aspect of event production, including hospitality, logistics, staffing, communications, and creative

direction. I take pride in collaborating with top- tier talent to deliver unique and impactful

projects that resonate with audiences and

exceed client expectations.

MASTER OF ARTS IN MARKETING COMMUNICATION MANAGEMENT University of Denver, Denver, CO 2021 – 2024

BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION/ MUSIC INDUSTRY MANAGEMENT

Ferris State University, Big Rapids, MI 2009 - 2014 CONTENT MANAGER

Law As A Business/ Remote // 2020 – 2021

Develop and strengthen brand identity and online presence by creating and distributing multimedia content across various digital platforms. Responsibilities include formulating comprehensive content strategies, managing a content team, and fostering an engaged online community, with a focus on tracking community growth and engagement metrics. Manage social media strategies and blog content for 20 clients through Elder Counsel, ensuring consistent brand messaging and audience engagement. Create targeted weekly content designed to attract and retain clients' audiences and produce quarterly and monthly newsletters to maintain ongoing communication and client engagement.

Oversee all content projects using content calendars and Salesforce, ensuring alignment with marketing goals and timely delivery. LIVE EVENTS STRATEGIST AND INFLUENCER SPECIALIST

PETA/ Los Angeles, CA // 2018 – 2019

Coordinated partnerships and managed PETA's presence at over 100 events across North America and Canada, engaging with over 100,000 attendees. Played a key role in influencer collaborations and campaign selection, ensuring alignment with PETA's brand and mission. Oversaw the creative development, partnership agreements, and all related communications for the Concert Rep program. Additionally, co-managed a community of over 20 activists, providing guidance and support to enhance their effectiveness at events, and ensuring consistent representation of PETA's values and objectives.

C A R E E R O V E R V I E W

P R O F E S S I O N A L E X P E R I E N C E

E D U C A T I O N

P R O F I L E

/PROFESSIONAL

SKILLS

• Marketing

• Team Leadership

• Project Management

• Communications

• Budgeting & Planning

• Client Support

• Social Networking

• Editing

• Branding

• Content Creation

• Event Planning

• Production Coordination

• Management

ASHLEY ABDENOUR

Marketing and Event Specialist

**************@*****.*** 586-***-****

2024 Producer 10+ Markets (Fever)

2022 Event Manager (Fever Detroit/Grand

Rapids) / Senior Brand and Digital Strategist

(Park West Gallery)

2021 Event Manager (Fever Detroit) / Content

Manager (LAB)

2020 Luxury Retail and Customer Experience

Manager (Max Mara, Gucci, Coach)

2019 Live Events Strategist (PETA)

2018 Environmental Graphics Project

Coordinator (Sundance Film Festival)

2017 Freelance Events Production and VIP

Specialist

2016 Marketing and Events Manager (The

Sharpe Collection: BMW, MINI, Land Rover,

Jaguar)

2014 Tour Marketing Manager (PETA, The

Canvas Foundation, Art Feeds)

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