Digital Marketing Social Media

Sweety Kalkar

*******@****.**.*** 732-***-**** https://www.linkedin.com/in/sweety-kalkar/ New York SUMMARY

Result-driven, B2B SaaS & B2C Digital Marketing Manager with over 8 years of experience in holistic marketing operations. Proven track record of driving marketing efficiency and improving ROI through AI automation and analytics. Adept in leveraging data-driven insights to boost campaign performance, make strategic decisions, foster lasting client relationships. EDUCATION

Yeshiva University, Katz School of Science and Health New York, NY Master of Science in Digital Marketing and Media 3.8 GPA 05/2025 Savitribai Phule Pune University Pune, India

Bachelor of Engineering 07/2015

SKILLS

CRM & Automation HubSpot, Salesforce, Demandbase, Hootsuite, Marketo Paid & Programmatic Ad Google Ads, Performance Max, SA360, DV360, Bing Ads, Meta Ads Manager LinkedIn, TikTok, X Optimization & Strategy Remarketing, A/B Testing, CRO, Media Planning and Buying, ROI Analysis, Bid Optimization Technical SEO On-page, Off-Page, SEO Audit, Copywriting, Visual Storytelling, AI prompting on ChatGPT, Gemini Analytics & Reporting Google Analytics 4, Adobe Analytics, GTM, Looker Studio, Sprinklr, Klaviyo Marketing Tools SEMrush, ahrefs, SpyFu, Keyword planner, Canva, Photoshop, Mailchimp Technical Skills HTML/CSS, SQL, WordPress

Productivity & Others MS Office (Excel, Word, PowerPoint), Team Leadership, Slack, Asana, Project Management CERTIFICATIONS

Google − AI-Powered Performance Ads, Google Search Ads, Search Ads 360, AI-Powered Shopping ads, Google Ads Video, GA4 Microsoft − Advertising Native and Display, Advertising Search Certification Meta – Gen-AI in Social Media Marketing

HubSpot − Social Media Certification, Inbound Marketing Optimization Amazon − Amazon Ads Campaign Optimization Certification Walmart Connect − Sponsored Videos Certification

EXPERIENCE

Graduate Student Assistant (Marketing Analytics)(Remote) New York, NY Yeshiva University 08/2023 – 05/2024

• Developed and optimized ongoing paid campaigns, automation in HubSpot and structured Domo data for lead tracking, campaign attribution, enhanced reporting accuracy and decision making.

• Analyzed existing advertising performance, including Conversion Rate, CTR, ROAS, audience engagement metrics and provided strategic recommendations.

Paid Advertising & Social Media Strategist (Remote) Austin, TX SelectHub 05/2022 – 08/2023

• Spearheaded ads data analysis for 52+ paid campaigns, improving lead tracking accuracy and audience insights.

• Leveraged SA360 to optimize B2B paid campaigns, targeting IT decision-makers and procurement teams, using data- driven bid strategies and audience segmentation, which increased ROI by 30%.

• Orchestrated performance analysis, implemented keyword strategies with search terms audit, using bidding strategy.

• Strategically managed a $10M annual budget to maximize ROI, aligning campaign objectives with defined success metrics to generate approximately $42.4M revenue.

Digital Marketing Specialist (Remote) Pune, India

Anchanto 08/2020 – 04/2022

• Led 5-member cross functional team to execute and optimize 30+ campaigns, collaborated with the APAC sales team to generate and convert sales-qualified leads into customers through HubSpot email and workflows tactics.

• Implemented an automated reporting system using HubSpot and Looker studio to track MQLs real time performance, responsible to presented WOW data to CMO and country head.

• Optimized 70+ multilingual landing pages, boosted global traffic and engagement by improving speed, SEO, and UX.

• Executed predictive analytics to plan the seamless integration of email marketing with omnichannel customer journeys, that led to a 28% increase in customer lifetime value. Digital Marketing Manager Pune, India

Vmobify Solutions 05/2018 – 07/2020

• Drove brand communications, including end-to-end marketing for clients in retail, healthcare, ecommerce, fashion & luxury and increased campaign growth by 25% .

• Directed SEO strategies, from keyword research to on-page and technical SEO (site architecture, image optimization, canonicalization), increased client web traffic by 120%.

• Increased ROI for multiple clients by pioneering comprehensive campaigns utilizing end to end marketing such as email marketing, social media, PPC, and SEO.

Digital Marketing Executive Pune, India

Bitware Technologies 08/2017 – 02/2018

• Collaborated with operations, content, sales team to maintain customer relationships and support marketing efforts, including promotions, social media, and email campaigns.

• Acquired over 1500 new blog subscribers in one month by developing and implementing an optimized SEO strategy.

• Designed landing pages using Instapage and social media creatives using Canva and Adobe to enhance user engagement, drive conversions, and support paid campaigns.

Digital Marketing Executive Nasik, India

Nexsales Solutions 07/2015 – 01/2017

• Formulated an organic social media strategy, created engaging content and creatives through Canva.

• Developed a data-driven content marketing plan that increased blog traffic by 28%, improved the average session duration by 10%.

• Utilized SEMrush, Ahrefs, and GA4 to analyze user behavior and traffic patterns, resulted in better UX and content, which drove a 200% increase in organic traffic.

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